How to Leverage Happy Customers To Promote Your Brand

How to Leverage Happy Customers To Promote Your Brand

January 30, 2019
3 min read

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition.

Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is dedicated to gaining the trust of new clients. A lot of businesspeople often forget that the returning customers are also valuable.

Boost your sales with new leads and create the best digital marketing tactics, but if you want to keep promoting your brand, your most significant assets are your existing customers. After all, leveraging happy customers are vital for running a business. They will help in promoting your brand via reviews and testimonials both by word of mouth and by social media accounts. It’s free marketing for you, too!

Did you know that people trust the reviews of relatives and friends more than product advertisements? Common sense, right? It follows that leveraging your happy customers can gain this trust and help promote your brand.

Quick Takeaways:

  • Don’t stop at the sale. Keep engaging with your customers and turn them into raving brand advocates.
  • If a customer is happy, don’t hesitate to ask them for a testimonial.
  • You can turn customers into salespeople too! Put in place a win-win referral program.
  • UGC adds freshness and frequency to your content strategy.

Make Customers Your Brand Ambassadors

Every day, your target customers consume hundreds of pieces of content, so how can you stand out? During these times, the best thing to do is to promote your brand by leveraging happy customers and making them your brand ambassadors.

Happy customers become your brand ambassadors with their authentic testimonies. It’s better to let your customers take charge of your brand.

Email customers who post positive reviews about your product on their blogs or on your website. Ask them to become brand ambassadors and, if they have a significant following, you might consider creating influencer marketing campaigns that leverage these happy customers.

Show off Customer Reviews & Testimonials

Testimonials and customer reviews are very influential in promoting a brand. After all, your potential clients trust the words of happy customers more than your advertisements. Always make it a point to feature some reviews given by your clients.

You take advantage of leveraging happy customers when you add photos and names that make the reviews and testimonials a bit more credible and authentic. Dedicate one page in your website for reviews and testimonials.

Further leveraging happy customers, you can share their reviews via newsletters sent your email lists. Positive feedback encourages a potential client to buy from you.

Create Referral Campaigns

Promote your product with a referral program. Give happy customers a valuable incentive for inviting their friends and relatives in buying or trying your services and products. It doesn’t have to be big. A small one is good enough. It keeps your old clients satisfied and happy while increasing your sales, so it’s a win-win situation.

One survey found that as much as 92 percent of consumers trust referrals more than advertisements. Make an effective referral program and start growing your business.

Leverage Customers for User-Generated Content

One of the best and effective ways of promoting your brand is leveraging user-generated content. Get your happy customers to share some of their positive experiences in purchasing and using your services and products. Starbucks is great at regraming their users’ best posts!

Reach out to a group of people and utilize user-generated content to improve your online presence as well as gain the attention of new clients. Not only are you boosting your sales, but you are also increasing your site’s conversion and traffic.

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Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.