The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?

This book, by Michael Brenner and Liz Bedor, provides a step by step guide for content marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.


With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.

The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available at Amazon as a full-color Paperback workbook and for Kindle now. Coming soon, available at Audible and as an Online Calculator to save you even more time!


Narrated by the authors, The Content Formula Audiobook is the next best thing to having Michael and Liz live in front of you. Armed with their verbal instruction plus your printed workbook, you’ll be figuring out exactly what content marketing is achieving the best results and improve the value of your efforts in short order!


The Calculator is the ideal companion to our book, ebook or audiobook as it allows you to just plug in numbers and calculate results, rather than having to do that manually. This is an add-on product with a one-time fee available at the book website, and meant to be used with the detailed information in our books for best results.

Book Michael to speak