Johanna Rivard

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to bu

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve mo

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B lea

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and

Adopting multichannel strategies is crucial for marketers. Your content needs to meet your customers where they live online

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, th

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred B

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that ma