How Mobile is Dominating the Customer Journey (and Why You Should Care)

by Johanna Rivard on Jan 16, 2019 in Marketing Strategy

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]

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How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

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8 Effective Ways to Drive Ecommerce Lead Generation

by Johanna Rivard on Oct 31, 2018 in Marketing Strategy

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […]

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How Well is Your Content Performing? (Industry Benchmark)

by Johanna Rivard on Oct 16, 2018 in Content Marketing

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]

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Should You Buy B2B Leads in 2018?

by Johanna Rivard on Oct 1, 2018 in Content Marketing

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]

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How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

by Johanna Rivard on Sep 24, 2018 in Content Marketing

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof […]

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