Article by Johanna Rivard

  • b2b marketing experts

    Top B2B Marketing Experts to Follow

    30 Jan 2022 in Content Marketing

    What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought

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  • How Mobile is Dominating the Customer Journey (and Why You Should Care)

    16 Jan 2019 in Strategy

    It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent,

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  • 8 Effective Ways to Drive Ecommerce Lead Generation

    31 Oct 2018 in Strategy

    The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods

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  • How Well is Your Content Performing? (Industry Benchmark)

    16 Oct 2018 in Content Marketing

    If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which

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  • Should You Buy B2B Leads in 2018?

    01 Oct 2018 in Content Marketing

    Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more

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  • A Guide to Researching Leads Before a Sales Call

    13 Sep 2018 in Sales Alignment

    Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used

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  • Big Data Trends You Should Know About in 2018 [Infographic]

    02 Jul 2018 in Strategy

    The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about

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  • 10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

    19 Apr 2018 in Strategy

    When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By

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  • 9 Costly Mistakes Businesses Make on LinkedIn

    18 Apr 2018 in Content Marketing

    The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to

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  • 8 Words That Boost Cold Calling Conversion Rates

    28 Mar 2018 in Content Marketing

    The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you

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