10 Creative Ways to Generate More B2B Leads

by Johanna Rivard on May 3, 2019 in Demand Generation

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI…

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Why Your Marketing Needs to be Data-Driven

by Johanna Rivard on Apr 25, 2019 in Content Marketing

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach,…

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10 B2B Lead Generation Strategies for 2019

by Johanna Rivard on Jan 31, 2019 in Content Marketing

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]

How Mobile is Dominating the Customer Journey (and Why You Should Care)

by Johanna Rivard on Jan 16, 2019 in Marketing Strategy

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]

How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

8 Effective Ways to Drive Ecommerce Lead Generation

by Johanna Rivard on Oct 31, 2018 in Marketing Strategy

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […]