Is Content Syndication Still an Effective Marketing Strategy?
by Johanna Rivard on Apr 26, 2018 in Content Marketing
If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you […]
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10 Steps for Effectively Reaching Out to B2B Leads [Infographic]
by Johanna Rivard on Apr 19, 2018 in Marketing Strategy
When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]
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9 Costly Mistakes Businesses Make on LinkedIn
by Johanna Rivard on Apr 18, 2018 in Content Marketing
The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]
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8 Words That Boost Cold Calling Conversion Rates
by Johanna Rivard on Mar 28, 2018 in Content Marketing
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you […]
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7 Tips for Better LinkedIn Leads
by Johanna Rivard on Mar 14, 2018 in Marketing Strategy
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]
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Email Marketing Conversion Rate Comparison
by Johanna Rivard on Mar 8, 2018 in Content Marketing
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […]
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