10 Ways to Differentiate Your Brand Through a Better Customer Experience
by Johanna Rivard on Aug 15, 2018 in Marketing Strategy
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […]
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10 Questions to Ask Before Getting Started with B2B Lead Generation
by Johanna Rivard on Aug 6, 2018 in Content Marketing
A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d […]
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10 Totally FREE Lead Generation Strategies for B2B Companies
by Johanna Rivard on Jul 26, 2018 in Demand Generation
Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a […]
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Big Data Trends You Should Know About in 2018 [Infographic]
by Johanna Rivard on Jul 2, 2018 in Marketing Strategy
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]
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10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working
by Johanna Rivard on Jun 27, 2018 in Content Marketing
When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content […]
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Is Content Syndication Still an Effective Marketing Strategy?
by Johanna Rivard on Apr 26, 2018 in Content Marketing
If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you […]
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