Article by Johanna Rivard

  • How Mobile is Dominating the Customer Journey (and Why You Should Care)

    16 Jan 2019 in Strategy

    It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent,

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  • How to Use Trust Signals to Boost Online Conversions

    15 Jan 2019 in Strategy

    Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online

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  • 8 Effective Ways to Drive Ecommerce Lead Generation

    31 Oct 2018 in Strategy

    The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods

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  • How Well is Your Content Performing? (Industry Benchmark)

    16 Oct 2018 in Content Marketing

    If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which

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  • Should You Buy B2B Leads in 2018?

    01 Oct 2018 in Content Marketing

    Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more

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  • How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

    24 Sep 2018 in Content Marketing

    In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof

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  • A Guide to Researching Leads Before a Sales Call

    13 Sep 2018 in Sales Alignment

    Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used

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  • 10 Totally FREE Lead Generation Strategies for B2B Companies

    26 Jul 2018 in Demand Generation

    Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a

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  • Big Data Trends You Should Know About in 2018 [Infographic]

    02 Jul 2018 in Strategy

    The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about

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  • 10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

    19 Apr 2018 in Strategy

    When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By

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