10 B2B Lead Generation Strategies for 2019
by Johanna Rivard on Jan 31, 2019 in Content Marketing
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]
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How Mobile is Dominating the Customer Journey (and Why You Should Care)
by Johanna Rivard on Jan 16, 2019 in Marketing Strategy
It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]
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How to Use Trust Signals to Boost Online Conversions
by Johanna Rivard on Jan 15, 2019 in Marketing Strategy
Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]
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8 Effective Ways to Drive Ecommerce Lead Generation
by Johanna Rivard on Oct 31, 2018 in Marketing Strategy
The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […]
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How Well is Your Content Performing? (Industry Benchmark)
by Johanna Rivard on Oct 16, 2018 in Content Marketing
If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]
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Should You Buy B2B Leads in 2018?
by Johanna Rivard on Oct 1, 2018 in Content Marketing
Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]
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