How Well is Your Content Performing? (Industry Benchmark)
by Johanna Rivard on Oct 16, 2018 in Content Marketing
If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]
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Should You Buy B2B Leads in 2018?
by Johanna Rivard on Oct 1, 2018 in Content Marketing
Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]
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How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]
by Johanna Rivard on Sep 24, 2018 in Content Marketing
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof […]
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A Guide to Researching Leads Before a Sales Call
by Johanna Rivard on Sep 13, 2018 in Sales Alignment
Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used […]
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10 Simple Tricks to Accelerate Your Sales Pipeline
by Johanna Rivard on Aug 27, 2018 in Sales Alignment
It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or […]
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10 Ways to Differentiate Your Brand Through a Better Customer Experience
by Johanna Rivard on Aug 15, 2018 in Marketing Strategy
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […]
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