Michael Brenner
Articles by Michael Brenner
Lead qualification helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are lik
What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship
When the COVID-19 pandemic struck and in-person events were canceled, virtual events and webinars came to the rescue. Whil
You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Sto
In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption, we noticed an interesting trend. By
I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracl
Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I'v
Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customer
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and peopl
These days, we all have to work harder than ever before to build brand awareness, differentiate from competitors, and attra