Content Marketing
9 Things To Look for in a Digital Marketing Agency

9 Things To Look for in a Digital Marketing Agency

May 10, 2023
4 min read

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market?

A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

However, you can only get those results if you work with a proven winner and not a pretender. Discover what a digital marketing agency is and what it can do for you.

Since most marketing is now digital, the right digital marketing agency can help you capitalize on the trend

Image Source: WordStream

Key Takeaways:

  • Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.
  • A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio.
  • A reputable agency uses its own strategies to market itself.
  • You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing.

What a Digital Marketing Agency Does

Of course, before you hire a digital marketing agency, you need to understand what they do. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots.

As the name suggests, a digital agency focuses on marketing with digital content, pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. A firm may concentrate on one of these areas or a combination.

A good digital marketing agency helps you maximize your ROI by executing marketing activities faster and more effectively than you can alone. The following points highlight what to look for in an agency.

1. Marketing Experience

Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

The growth in this industry proves that good marketers are getting results, prompting clients to invest more. However, others are jumping in on the trend to make a quick buck.

Check that any marketer you’re considering has experience running successful campaigns. This doesn’t mean a new agency is necessarily a bad choice, but whoever is at the helm should have proven experience on their own or with someone else.

2. Solid Strategy

Experience means nothing if you don’t know how to use it. Trends and techniques change, so your digital marketing agency needs to be proactive, not reactive, to keep you visible.

Determine that the firm has excellent problem-solving skills and uses the latest methods for optimizing your marketing.

3. True Believers

Hold up! We’re not getting spiritual on you here. Our point is that the digital marketing agency you use has to market itself, right?

Well, what strategies do those marketers use to promote their own brand? If your agency is pushing social media but building its brand on blogging, something isn’t right.

We can speak from experience at MIG. We promote content marketing, and we use it ourselves to get millions of website visits for clients, including ourselves.

Like this proud pooch, we are a digital marketing agency that uses our own services

Image Source

4. A Strong Portfolio

The best way to tell if a prospective digital marketing agency can do the work is by checking the receipts. Find out what businesses the company has serviced and see what kind of results they achieved.

This shouldn’t be hard to do. The agency’s website should have sufficient testimonials and case studies that show continued success.

5. Industry Knowledge

A digital marketing agency you contract with should probably have at least some background in helping an organization like yours. This shows they can overcome the marketing pain points you’re dealing with.

However, more crucial than knowing facts and figures about your industry is aligning with your mindset and goals. Ensure your marketing firm understands your values and commits to meeting your objectives.

6. Tools for Research and Analytics

To use a sports analogy, it’s not just scoring points that gets wins. Teams that recover missed shots more often or control the game clock can swing an outcome.

The final score that determines business success is a substantial plus in the revenue column. However, your marketing team needs to know the right numbers to hit along the way to get that win.

Successful marketing means playing the long game. Find an agency that has the tools to determine what other factors demonstrate success (such as conversions, clicks, and correct keywords).

When your digital marketing agency knows how to play “Moneyball” with your stats, you can have consistent victories.

A digital marketing agency can transform a business with the right tools for tracking and measuring KPIs

Image Source: McKinsey

7. Excellent Communication

It’s great that your digital marketing agency knows what it’s doing. It’s your investment, though, so you should understand what’s going on, too!

Your agency should keep an open line of communication and explain the research and analytics in plain language. Determine who you’ll be dealing with and ensure that you’re comfortable with the manner and frequency of communication.

8. A Robust and Skilled Team

When it comes to your digital marketing agency, size matters. Your marketing firm needs a team capable of getting your work done on time, under budget, and at peak quality.

At Marketing Insider Group, we have over 30 writers to tackle a variety of subjects, tones, and styles. With this skilled group, we can fulfill our promise of delivering top-notch articles every week without fail.

How many times have you read articles with questionable grammar and poor syntax? When it comes to content creation, you also need to be sure that the writers have the background and experience to do the work.

A digital marketing agency should be able to provide consistent content for results, so it needs a substantial team

Image Source: SEO Blog Writing Service – Marketing Insider Group 

9. Transparent Contracts

Yes, money is an issue when it comes to hiring a digital marketing agency. Anyone who tells you otherwise is a bald-faced liar.

While certain services require a discussion to discover your needs, you shouldn’t have to sit through a pushy sales presentation to figure out how much your content program is going to cost.

Work with a company that doesn’t tiptoe around the price discussion. A successful marketing brand should be able to tell you the cost of what they provide and proudly stand behind that figure.

Remember that you often get what you pay for, so don’t cheap out! Try to hit the sweet spot for a good deal but don’t settle for bargain basement prices that will leave you wanting.

A worthwhile digital marketing agency can cost anywhere from a few hundred dollars to tens of thousands of dollars monthly 

Image Source: SEMRush

A Digital Marketing Agency That Ticks All the Boxes

You don’t have to go far to find a digital marketing agency that has everything you’re looking for and more. Reach out to our team at Marketing Insider Group to start getting the best in content marketing now!

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Giana Reno

Giana is the Director of Content for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.

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