Guide To The Best Free Sources For Learning SEO

Let me tell you my little story. After graduating from the Law University, I worked for 2 years in the profession. And then I wanted to change something. So, after a while, I started my way into Content Marketing and SEO. How did I do it? One of the important points is self-education. Fortunately, now each of us can get high-level knowledge in any field. And often even for free! In this article, I want to tell you about the best, in my opinion, SEO courses.

How Search Works

This abecedary created by Google is a must for all SEO newbies.

It widely explains how the search engine works, in the form of colorful scrolling story. It doesn’t contain any tips on how to optimize your website, but read it compulsory if you want to understand the basics.

Serpstat Academy

Being not yet widely known, Serpstat Academy is something worth attention. It contains the comprehensive information about search analytics, keyword research, site audit and other things SEO or PPC specialist might need.

All the education is based on the Serpstat tool, which is a great plus if you’d like to use it in your future work. Thus, you’re able to start your optimization journey right from the first lesson. But anyway, all SEO tools are quite similar, so it won’t become a problem to switch to another platform if you’d like to.

Moz’s Beginner’s Guide to SEO

Moz is a company with an excellent marketing team, and they definitely didn’t fail while creating The SEO Guide. It consists of 10 chapters covering the whole basis of the search engine optimization and content marketing. More experienced SEO may pay attention to Moz’s Advanced SEO: Tactics and Strategy by Moz. There you can find more complicated things, like how to use UX to promote your site. Finally, don’t forget to take a look at  Whiteboard Friday by Moz. This weekly updated vlog covers dozens of subjects related to SEO/SEM.

Digital Marketing Challenge by Google

This Digital Marketing course offers many useful tips and solutions for your business. It will definitely help you to understand the main points of advertising with Google. The course includes the introduction to Google Analytics, the ground of your SEO/SEM.

Coursera SEO Courses

Everybody loves Coursera. This is a wonderful source of knowledge in maybe any desired field. And it will definitely be useful if you want to get in-depth knowledge in SEO.

Coursera’s SEO course consists of the part for beginners, where you can learn the basis, and also from the part for advanced SEO specialists, containing some pro strategies.
Brilliant source for education for everyone who intends seriously to this subject.

Search Engine Land’s Guide To SEO

All of us enjoy learning from pictures. And that’s why this SEO Guide, represented in the unusual form of the periodic table is so valuable. A unique form, an interesting presentation, and what’s the most importantly is an exhaustive explanation for each issue will help you learn how to succeed with your website.

This 9-Chapters table explains everything on the On-page and Off-page SEO.

The Advanced Guide to SEO

Education has no limits. If you are not the SEO newbie, feel free to get in touch with the Advanced SEO Guide created by famous Neil Patel.

This 9-chapters tutorial covers the complex SEO points but appears to be the easy read as consists entirely from the infographics.

Wordstream’s SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

Wordstream is another respectable name in the world of internet marketing. And in this small guide, they were able to describe capaciously everything that a beginner SEO specialist should know

Hubspot Academy

SEO is all about Content Marketing, and you know it. That’s why even through Hubspot Academy does not contain courses specifically about SEO, it’s impossible not to mention it. As I consider these guys to be effective Content Marketing teachers. Besides clear video tutorials and tests, on the top of every Hubspot course, you also get their related resources, templates, guides that are very helpful. The certificate you get if passing final test successfully is also a nice thing.