How To Cut Your Paid Advertising in Half and Boost Revenue
Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete.
How about – you’ve got to spend money to make money (but not TOO much money!)
Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have to throw the whole bank at your advertising investments, you just need to know where to put your resources
Advertising has always been and will always be important to business growth for the foreseeable future. Codefuel.com says that some studies suggest digital ad spending will soar to $242.80 billion by 2024.
Billion. With a B.
So how can you avoid breaking the bank on paid advertising AND boost your revenue? Spoiler alert: there isn’t an overnight fix-all solution, but there are steps you can take today and over time to yield better results from your efforts.
- Companies spend A LOT (even too much) on advertising
- You don’t have to necessarily throw the whole bank at your advertising investments, but know where to put your resources
- Building an organic audience over time can be more efficient and better for your bottom dollar than 100% paid advertising
Here’s a video from Mr. M.I.G himself Michael Brenner talking more in-depth about revenue boosting and more on The Quiet Light Podcast:
We’ve put together a list of his best tips and strategies for taking your revenue from good to great.
Start publishing original content ASAP
Paid advertising is great for a short-term boost, but article publishing and blog creation helps boost long-term organic engagements from prospects and your current customers. On average, it takes about 3-4 months of consistent, quality content to see larger yield. One article per week is a solid start, but getting into a daily rhythm of publishing will give you the quickest result over a shorter period of time.
This process is especially beneficial for businesses that expect their prospects to seek education and information before they purchase. Creating context about why they need your item and leading them to the conclusion is key.
In the podcast, Michael uses the example of selling grilling aprons. Creating content focused on keywords like recipes or grills will bring your target demo (grillers) to your site. As they read, they’ll realize “wow, I DO need a grilling apron for all this meat I’m slinging.”
So what does quality content look like? Well if you’re looking for blogging advice, we’ve got you covered with our guide to the perfect blog post. But for good measure, here’s some quick pointers for publishing content on your website.
- Keep your word count between 1000 – 1800 words
Google likes articles within this range. Too little or too many might keep your hard work from ranking where it should.
2. Know your keywords
SEO/SEM is most successful when you know what words are the most important to what you talk about. Back to our grilling apron example (who’s hungry?), words like recipe, grill, BBQ, would likely contribute best to a higher ranking among similar articles.
3. Have a compelling meta description
The hook is everything, right? Having a good description under your article title will be the blurb prospects read. If it’s boring or irrelevant to them, why would they click on your article?
4. Improve your web design
This seems like an obvious one, but when was the last time you opened your website on your phone? Mobile viewability is not only necessary but a must have when publishing content. More than half of all content is viewed on a phone. If your website isn’t optimized for it, you’re behind!
Those are a few to get you started. So now you have the content, how are you going to get it in front of the most eyes possible? More importantly, how are you going to get it in front of the eyes of your target audience?
Learn how and where to promote your content
How’s your social media presence? If your answer is we have none or not great, chances are your visibility is low. Being plugged into your target communities builds brand recognition and trust with prospects.
While targeted ads are great (and necessary), online presence builds organic interaction on your content. With the open forum nature of social media, your customer base can leave comments on your articles and posts, boosting overall engagement.
How often should you be sharing your articles?
Well, there’s a few factors to consider – like how frequently you’re publishing to your site and which platforms you’re posting on. Let’s assume you’re pushing out articles daily.
With Twitter, you can share multiple times a day. Twitter timelines burn through much quicker than other platforms, so oversharing isn’t as easy to do as say, Instagram or Facebook.
On more formal platforms like Facebook and LinkedIn, once a day works just fine. Remember: the more time you put into cultivating an online community among your customers, the more views you will get on your articles.
Lastly, who can forget services like MailChimp and Constant Contact?! Creating subscriber lists out of customers and prospects that visit your site creates an easy line of communication. Sending out daily articles straight to their emails is a no-nonsense way of getting your information out there.
Hire help (no one is perfect)
Now some of you might be thinking, “I don’t have the time for this kind of investment. I’m just not that good at writing. Should I hire help or wing it?”
If you aren’t confident in your plumbing abilities, you shouldn’t take apart your sinks! You could actually put yourself even further in the hole by not going straight to an expert.
There are tons of reasons to go professional. Many consultants have access to SEO/SEM measurement tools that you’re unfamiliar with or have mass channels to share your content to already.
Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? What luck! Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business.Check out our weekly blog content service or schedule a free consultation. If you’re ready to boost your revenue and cut down on ad spending, let’s talk. Get started today and generate more traffic and leads for your business!