For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
This is the third book in a trilogy. The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention. The second, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, shows you how to ensure that others in your field recognize your expertise.
But once you’ve reinvented yourself and become known, there’s only one problem – becoming a recognized expert doesn’t always lead to money. That’s what Entrepreneurial You addresses – how to make sure that your influence and your income are connected, and that you have multiple revenue streams.
It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there’s a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love.
Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online.
In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. She also shares the stories of entrepreneurs of all kinds—from consultants and coaches to podcasters, bloggers, and online marketers—who have generated six- and seven-figure incomes.
The internet and our globalized economy have given us the possibility of reaching millions of people, working on our own terms, and enjoying unlimited income potential. But for too many professionals, that’s just not been the reality. Instead, we live in a world where “success” has increasingly been decoupled from income. In the course of my travels, I’ve run across way too many top-notch professionals who are excellent at what they do, yet struggle to earn what they’re worth. You can be talented and well-regarded, but unless you’re very delivered about the choices you make, you may end up earning little for your efforts.
A bit more about the book…