Giana Reno
Articles by Giana Reno
The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birt
Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy t
Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentiall
As we enter a new year, the question of what consumers really want is on every marketer's mind. Delivering on what consumer
Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% RO
Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues
Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gle
Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how ar
The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult.
Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audien