Giana Reno
Articles by Giana Reno
Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced
As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can ge
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specia
To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider
Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your enti
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline m
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right informati
Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not e
Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your re
Account-Based Marketing (ABM) is a strategic approach to marketing that is concentrated on a set of clearly define target a