Giana Reno

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there�

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your aud

Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality cont

Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced

As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can ge

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specia

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider

Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your enti