Michael Brenner
Articles by Michael Brenner
Is great marketing an art or a science? In other words: What matters more? Is it the art of creativity and content, or the
Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for
There's a lot of hype around Agile marketing, which might make the subject seem daunting. Don't know where to start? (Hint:
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker's
Looking for a smart way to sell your stuff and make meaningful connections with your business partners at the same time? B2
Photos. Videos. Infographics. Animations. Data visualizations. You can hardly find a piece of content without any visuals t
How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful m
Without well-crafted CTAs, or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure
So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours deve
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relatio