How B2B Businesses Can Grow Through Content Marketing

Tom Salvat on Mar 4, 2019 in Content Marketing

One of the most appealing things about newsletters is that you know this content is desired because your audience requests to be sent it. And you don’t have to limit yourself to just one newsletter, either. You can have newsletters (weekly, monthly, quarterly) that cover different topic areas important to your audience. This allows you to be more specific in your newsletter content and helps you target a larger span of your audience, namely those who are looking for content that is more narrowly focused.