Michael Brenner
Articles by Michael Brenner
B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized co
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). When
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organi
Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. Ther
Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world.
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and
By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformati
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department.
Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind �