10 Expert Tips On How To Achieve Content Marketing ROI
There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks.
In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success.
Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy, Audience Development, Visual Content Marketing, and now the latest on Content Marketing ROI.
Each ebook contains insights from 10 experts. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it.
The theme of the ebooks has been Alice in Wonderland and you can read my full length submission here. As you can see, I had a lot of fun applying my favorite insights from that story and its lessons to content marketing ROI.
My tweetable content marketing ROI advice:
“Content marketing is the thing that will save marketing itself, because it works. Track costs, measure results & trace those metrics back to business value.” @BrennerMichael Tweet this
Here are the other 9 expert tips. But also make sure to check out the infographic and ebook. And let me know: what’s your top tip for driving content marketing ROI?
Joe Pulizzi, CEO at Content Marketing Institute
“Skip analytics reports for your CMO. Instead, focus measurement reporting on performance: sales, cost savings, and customer retention.” @joepulizzi Tweet this
Julie Fleischer, Director, Data + Content + Media at Kraft Foods
“Without attributable sales results, you must get creative measuring content ROI through cost savings, marketing efficiency, and specialized insights.” @jfly Tweet this
Nicole Smith, Managing Editor, Tech Page One at Dell
“‘Get real’ with content by surveying your audience, through usability testing, listening socially & folding that data into your content strategy.” @NicoleSatDell Tweet this
Andrew Davis, Author at Brandscaping and Keynote Speaker
“The more you focus on measuring market size vs. market share, the more revenue you’ll generate. Create content to grow your entire market.” @TPLDrew Tweet this
Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions
“Determining ROI in the B2B space takes creativity. Measure content relevance to boost performance & manage content quality to increase sales follow through.” @ardath421 Tweet this
Robert Rose, Chief Strategy Officer at Content Marketing Institute
“Traditional ROI measures are flawed. Focus on measuring content, vs. teams, both quality and quantity, and see ROI as progress, not a destination.” @Robert_Rose Tweet this
Pawan Deshpande, CEO at Curata
“To gain insight for more effective content marketing strategy, focus on 3 metrics: performance, operations & ROI.” @tweetsfrompawan Tweet this
JoAnn Sciarrino, Knight Chair, Digital Advertising & Marketing at UNC Chapel Hill
“Your brand lives in the consumer’s mind. Measure the emotional or brand attachment between people and brands.” @JoSciarrino Tweet this
Jay Acunzo, Director of Platform & Community at NextView Ventures
“Determine the biggest problem facing your buyers and create a resource that solves that problem.” @jay_zo Tweet this
Click on the image below for the full sized content marketing ROI infographic PDF
And checkout the slideshare as well:
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