Content Marketing Trends To Watch Out For In 2017 [Infographic]
Content marketing is quickly becoming a game changer in the field of marketing.
Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business.
Not only that, but content marketing also establishes your brand as an authority.
By delivering content that is both timely and helpful for the niche it is aimed at, it builds the image of your brand as someone that genuinely knows your customers and the problems they are facing, and how you can help them overcome these obstacles.
Being an authority builds trust – something that customers rely on when making purchasing decisions.
Great content is also beneficial for your SEO. Blogs with quality content and are greatly connected to your brand have positive effects.
Googles’ updates in recent years take into consideration the quality of content that websites put out, and they reward quality and punish low ones – over-optimized or “spammy” content with too many keywords that add no real value to the content.
The better your content is rated by Google, the stronger the chance you land on a higher position on search engine results pages (SERPs).
Lastly, quality content adds value to your audience.
This is important as one of the deciding factors for customers if they’ll keep coming back to your website and to your brand.
Quality content gives them something worthwhile back from the experience and will be likely to engage with your content.
Engagement ranks especially important to brands that are looking to increase their relations with customers and is a great sign of customer loyalty and trust.
However, many still carry misconceptions about content marketing – believing that it’s enough to post in their social media feeds and let the rest flow from there.
The Content Marketing Institute, however, defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action”.
This means that, in content marketing, effective strategizing must be implemented so it maximizes efforts for the business.
To start off, you need to define a few points: your goals for your content marketing strategy, and a clearly-defined audience identity that goes beyond simple demographics.
You must be specific with what you want to accomplish with your strategy as it allows you to identify the most useful executions you need.
By doing so, you are more targeted and focused on these executions instead of wasting effort and budget on other executions that may not work with the type of audience you are aiming for.
You also need to know your audience on a deeper level. Demographics are good, but it isn’t nearly enough.
Identify their wants, needs, interests, questions, and concerns. From there, figure out how your product or service can fit into their lives, and what expertise you have that can be of use to them.
By knowing these, you can create content that would inform, entertain, and engage them effectively and meaningfully.
Content marketing strategy, however, doesn’t just fall on these factors. A major deciding factor for the success or failure of a strategy also rests on the anticipation and willingness to adapt to the changing trends in the content marketing sphere.
They dictate the most likely methods or aspects that will be seen in the landscape of content marketing, and having a good grasp of them early on lets you adapt to the changes beforehand, setting you up for success earlier than your competition.
And so with that in mind, here are the top content marketing trends to watch out for this 2017, as presented in an infographic by CJG Digital Marketing: