An infographic about infographics? So meta, right?
Infographics are one of the most popular ways to share and communicate information in a visually interesting way.
Today’s audience prefers and responds better to visual content than plain text alone.
And this is why visual content like infographics has become an important component of content marketing.
But not all infographics are created equal. For every truly stunning example of great design and content, several bad and confusing infographics exist.
To keep your content from falling into the substandard category, CopyPress has laid out the key elements for creating amazing infographics.
The 7 Steps To Create Awesome Infographics
Step 1: Ideate
Start by considering the business side of your infographic creation. Your marketing, creative and business teams need to work together to brainstorm and decide on an idea for your infographic.
Begin with a pool of 8–10 ideas. Research each to find other content and information on your chosen topic, and look to see if there are other infographics out there that have already covered your idea. If so, what additional information and value can your infographic offer?
Step 2: Research, Plan And Write
Once you’ve decided on your idea, you’ll need to compile the data that your infographic will illustrate.
To make sure you’re telling a compelling story from the beginning to the end of your infographic — one that links facts, figures and visuals together — take the time to plan out the structure and writing of your infographic’s content.
The visual structure of your information should be clear and logical, and the writing should communicate with your audience in a way that best resonates with them.
Step 3: Choose Your Colors
Did you know that colors account for 85% of the reason why people make a purchase? In fact, when people watch just three seconds of an ad, 62% of them have already made their decisions about the brand based on the colors displayed in the ad. That’s why choosing the right colors plays an extremely crucial role in the success of your infographic.
Step 4: Select Your Font(s)
After choosing your color scheme, it’s time to pick the right font(s) for your content. Fonts make or break your infographic’s readability.
The right font choices add ambience and personality to your infographic, while the wrong font choices clutter the page and obscure the information.
If you have the resources, it’s worth getting your graphic designer to experiment with a few different fonts to see which ones best support the creative direction of your infographic.
Step 5: Determine Your Infographic Orientation And Visual Hierarchy
Once you’ve selected your colors and font(s), you need to think about the wireframe and orientation of your infographic.
Almost all websites use vertical orientation, so CopyPress recommends that you think hard before you choose horizontal.
The next step involves creating your visual hierarchy. The infographic needs focal points that the rest of the design complements.
Step 6: Develop Your Promotion Plan
You want your target audience to actually see and engage with your final work. That’s why you need to find the perfect places to debut and distribute the infographic.
Think about all your owned and paid content destinations and social media channels you can leverage, as well as influencers you know who could potentially work with you to help amplify your content.
You’ll also need other elements, like promo snippets from the content, to market your new infographic. Make a list of what you’ll need before the infographic is finished so that you’ll be ready to get a jumpstart on your marketing as soon as the content is complete.
Step 7: Set Your ROI Goals
Make sure you set return on investment (ROI) goals for the infographic, if you haven’t already done so in the planning phase. You want to be able to measure whether your infographic has met your objectives or not at the end of your campaign, so you can demonstrate your ROI to the leadership team.
For example, if your goal is to increase leads, you want to make sure that you have included a call-to-action within your infographic to contact your company or complete a lead gen form for access to additional resources. This way, you can measure the number of leads your infographic is generating.
If you’re missing even one of these key elements, your infographic might struggle to succeed. You might end up with a great infographic but no marketing plan, a pretty infographic representing a terrible idea, or a fantastic idea but shoddy design work.
Hopefully this step-by-step guide from CopyPress will help you create amazing infographics that your audience will love! Do you have any other tips or best practices for creating an amazing infographic? Please share your thoughts below!
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Check out the full infographic from CopyPress below.