The 10 Best Infographics To Inspire Your Content Marketing

By NewsCred Contributor, Lauren Mangiaforte 

According to Google, searches for the term “infographic” have increased over 800% in the last two years.

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? Science says yes: we process visual imagery 60,000 times faster than text, and this is part of the reason that infographics are so appealing in the age of the short attention span.

But making a good infographic isn’t easy. It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them.

1. LinkedIn – A Well-Balanced Blog

Best Content Marketing Infographics

2. Bloomberg – Bloomberg Billionaires

Best Content Marketing Infographics

3. SalesCrunch – Don’t Suck At Meetings

Best Content Marketing Infographics

4. Turbotax – Cost of Owning a Pet

Best Content Marketing Infographics

5. Thompson Reuters: G20 Countries: The Worst and Best for Women

Best Content Marketing Infographics

6. Lakers – Kobe Bryant

Best Content Marketing Infographics

7. Bill & Melinda Gates Foundation, Johns Hopkins, IVAC – Vaccines Work

Best Content Marketing Infographics

8. NASA Jet Propulsion Lab – Mission History

Best Content Marketing Infographics

9. Guinness – Eventually You Get To Guinness

Best Content Marketing Infographics

10. GE – Renewable Energy Sources

Best Content Marketing Infographics
This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. It just goes to show that paying attention to the four principles of visual storytelling — authenticity, sensory, archetype, and relevancy — all contribute to infographics that are anything other than run-of-the-mill.
Check out the original post on the NewsCred Blog.

And for more great articles on great examples of infographics, check out:

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

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