Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.

A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it.

The book is for authors: either those considering their first book to boost their visibility and credibility–or published authors who are trying to figure out how to use the book they’ve already published to build more influence and income.

The author is the CEO of Greenleaf Book Group, a publishing company with over 35 New York Times and Wall Street Journal best sellers.

From the book:

Being a thought leader is no longer a conferred title bestowed by a handful of third parties, like media institutions and universities. Now, those third parties still factor into the authority mix, but your ability to directly connect with and influence your audience has changed dramatically. You have an audience waiting for the answers you provide. You need to devise a plan to impact and connect with them.

A bit more about the book…

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.

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