For the 105th episode of The Marketing Book Podcast, I interviewed Dr. Carmen Simon, author of “Impossible to Ignore: Creating Memorable Content to Influence Decisions.”
Audiences forget up to 90% of what you communicate. So, how can your audience decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
The author explains…
At some point, we all create something and hope that other people will act on it: read it, listen to it, like it, buy it, or recommend it to others.
We want to influence people’s choices. But how do we get others to act in our favor in an age of increasing competition, complexity, and noise?
This book reveals how to spark action by using an overlooked variable: memory.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory―and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content.
A bit more about the book…