30 Sales and Marketing Stats You Need to Know

Do you know the latest sales and marketing statistics?

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your own strategies and even help you initiate a campaign or channel pivot. Read on and enjoy!

B2B Buying Process

  • Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. (Accenture)
  • 57% of B2B marketers reported their biggest challenge is getting targeted prospects to engage. (Chief Marketer)

B2B Marketing Tactics

  • Companies using ABM generate 208% more revenue from their marketing efforts. (FlipMyFunnel)
  • 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. (SiriusDecisions)
  • 46% of marketers are planning to implement/test ABM in 2019. (Demand Gen Report)
  • 30% of B2B marketers consider content syndication their most successful lead generation tactic. (Demand Gen Report)
  • 96% of the most successful B2B content marketers say audiences view their company as a trusted resource. (Content Marketing Institute)
  • 56% of B2B marketers have increased spend for 2019 on content marketing. (CMI)
  • 30% of B2B marketers believe paid advertising (billboards, outdoor, print) is overrated. (PureB2B)
  • 60% of B2B marketers create at least one piece of content per day. (eMarketer)
  • Only 42% of marketers are talking to their customers to understand their needs when it comes to content. (CMI)
  • 70% of marketers are using paid distribution on social media; 64% are using PPC or search engine advertising. (CMI)
  • By the end of 2019, 80% of all web traffic will be video. (Cisco)
  • Only 25% of marketers are highly confident they can quantify ROI. (Nielsen)
  • 38% of B2B marketers don’t believe their outbound marketing strategy is effective. (PureB2B)
  • 23% of emails never make it to their intended recipient (Sendgrid)
  • 49% of B2B marketers reported email as their top ROI generated marketing tactic. (Chief Marketer)
  • 91% percent of B2B marketers are doing content marketing. (CMI)
  • 63% of marketers said generating traffic and leads was their biggest challenge in 2018. (HubSpot)
  • 71% of B2B marketers reported old/outdated data as their primary challenge for maintaining data quality. (Marketing Charts)
  • 67% of B2B marketers report their #1 goal is increasing sales leads. (Sagefrog)
  • 53% of marketers have revenue focused quotes. (Demand Gen Report)

B2B Sales

  • Only 53% of B2B sellers in 2019 expect to make their quota. (CSO Insights)
  • 58% of sales teams are increasing in size in 2019. (HubSpot)
  • 18% of sales professionals don’t know sales terms like what a CRM is. (HubSpot)
  • 40% of sellers believe prospecting is significantly harder than 2-3 years ago. (HubSpot)
  • 38% of sellers say they source lead for themselves, vs. 28% rely on leads from marketing. (HubSpot)
  • 19% of sellers are spending more than 60 minutes per day on data entry. (HubSpot)