It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention.
To begin with, the updates this year had a lot to do with the user-experience.
It proved to be a major factor from the very beginning of the year when the search engine started heavily penalizing intrusive ads. These ads used to hamper user-experience on websites without offering any essential information. Moreover, these ads were disguised as content and users couldn’t tell them apart from the actual content on their screens. Naturally, Google saw this as poor user-experience and took an action.
Next, on Google’s radar were spam links and black hat SEO practices. These got hit below the belt when unnamed updates started arriving sneakily. It also needs to be noted that websites with broken menus, excessive pagination and/or lacking mobile optimization, also suffered heavy losses.
It’s clear from both these pointers that Google was giving users a precedence over anything else.
In 2017, we also saw Google stressing more on quality content than ever. Referred to as Fred on Twitter by Gary Illyes, this update was confirmed by the search-engine giant. The main aim was to target low-quality content and punish those who flouted the webmaster guidelines.
Thereafter, sites that lured users with the sole intent and purpose of revenue generation without providing any substantial information on their pages, were adversely affected.
Ergo, Google made all the efforts to curb sites where monetization efforts upset user-engagement in any manner.
We also saw some volatile changes in the movement of eCommerce websites along with an update, which overrode a previous update. This caught many industry professionals off-guard.
Local SEO also had to withstand the worst as an outcome of some of the updates. Thus, we can say that these major changes in Google’s algorithm have changed the ballgame yet again for industry professionals.
To sum up, the search engine is changing speedily and to keep up with its rapid pace, you need to be a step ahead and come up with solutions like:
- Integrating ads naturally without obstructing the flow of content on the websites. This will provide scope for monetization of the site without taking away from topnotch user-experience.
- Covering a topic in-depth as long form content, wherever applicable. This is because there were bloggers, who reported a surge in the blogs that surpassed 2000 word count. These blogs fared better than their short form counterparts.
- Finding out different ways to optimize your website for mobile devices of the future.
- Put more efforts into local SEO to overcome any complexities that are a result of Google updates.
- Last, but most important point is to keep an eye on any new happening on the search engine, including the slightest fluctuations in the rankings or changes in the search results for your website(s).
That being said, get started with this infographic which chronologically lists the important and relevant changes to Google’s algorithm in 2017.
The infographic: Google’s Biggest Search Algorithm Updates of 2017 originally appeared on E2MSolutions.com