Artificial Intelligence
11 ChatGPT Prompts for Super-Optimized Copywriting

11 ChatGPT Prompts for Super-Optimized Copywriting

January 29, 2024
6 min read

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way.

Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena.

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. It’s not just about what you ask, but how you ask it. Today, we’re sharing our top tips on  ChatGPT copywriting prompts to get those precise, useful responses.

Get ready to dive in. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

1. Keyword Research and Idea Generation

As marketers, we know the power of the right keywords. They’re the pillars of any solid content marketing strategy. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

This prompt sets ChatGPT on a mission to fetch keywords that are not just relevant, but also ripe for fresh content.

screenshot shows response from ChatGPT when using keyword research prompt

Image Source: ChatGPT

Tip: When you get the list, don’t just use it verbatim. Analyze the relevance, search volume, and competition for these keywords. Blend them with your understanding of current market trends to create content that resonates and ranks.

2. Creating SEO-Optimized Product Descriptions

Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO.

“ChatGPT, I need an engaging and SEO-friendly description for a content marketing course, focusing on its practical applications and success stories.”

This prompt nudges ChatGPT to create a description that’s informative, SEO-aligned, and appealing to potential learners.

Tip: Use the AI-generated draft as a foundation. Then, enrich it with specific details about the course, like unique selling points or expert testimonials. The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience.

3. Generating Blog Post Titles

Coming up with catchy blog post titles is crucial. They’re the neon sign that lures readers into your content shop. ChatGPT can be your brainstorming partner, helping you generate titles that are both click-worthy and SEO-friendly.

“ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.”

This prompt directs ChatGPT to think along specific lines – catchy, relevant to B2B marketing, and focused on social media strategies.

screenshot shows response from ChatGPT when using blog post titles prompt

Image Source: ChatGPT

Tip: Once you have a list of titles, don’t just pick one and run with it. Think about your target audience. What would make them click? Tweak the titles to align with their interests and pain points, ensuring the title accurately reflects the content of the article.

4. Outlining Blog Posts

A well-structured blog post is a reader’s delight and a search engine’s friend. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing.

“ChatGPT, help me outline a comprehensive blog post about the latest trends in content marketing, including potential subheadings.”

This prompt sets ChatGPT on the task of not just outlining the main points but also suggesting a logical flow through subheadings.

Tip: Use the AI-generated outline as a skeleton. Then, flesh it out with your insights, data, and real-world examples. Remember, a good outline is just the beginning. It’s your expertise and unique perspective that will fill in the gaps and bring the post to life.

5. Creating Engaging Meta Descriptions

Meta descriptions might be small, but they sure do pack a punch. They’re your secret weapon for enticing clicks from search results. ChatGPT can help you craft meta descriptions that are not just informative, but also irresistibly clickable.

“ChatGPT, can you draft a compelling meta description for an article about innovative email marketing strategies? It should include a call to action and use the keyword.”

This prompt guides ChatGPT to focus on creating a meta description that’s concise, engaging, and action-oriented, specifically tailored for an article on email marketing strategies.

screenshot shows response from ChatGPT when using meta descriptions prompt

Image Source: ChatGPT

Tip: When you get the draft, it’s time to add your magic touch. Ensure it includes a clear value proposition and a call to action that aligns with the article’s content. Remember, the goal is to make those searchers think, “This is exactly what I need to read!”

6. Developing Email Marketing Copy

Email marketing is all about connecting with your audience in their inbox. It’s personal, direct, and effective when done right. ChatGPT can assist in crafting email copy that resonates with your audience and drives action.

“ChatGPT, help me write an engaging email for our upcoming webinar on content marketing trends, targeting mid-level marketing professionals.”

This prompt sets the stage for ChatGPT to generate email content that’s not only relevant to the topic but also tailored to the specific audience segment you’re targeting.

Tip: Take the AI-generated email draft and personalize it. Add in specific details about the webinar, like key speakers or unique insights attendees will gain. Your goal is to make the email not just informative, but also compelling enough to prompt registrations.

7. Creating Social Media Posts

Social media is your digital megaphone, but crafting posts that truly engage and resonate can be tricky. ChatGPT can be your creative partner, helping you generate post ideas that are not only catchy, but also aligned with your marketing goals.

“ChatGPT, I need some innovative social media post ideas for promoting our latest content marketing tool, focusing on its unique features and user benefits.”

This prompt encourages ChatGPT to think creatively about social media content that highlights your product’s strengths and appeals to your target audience.

screenshot shows response after using ChatGPT copywriting prompts for social media

Image Source: ChatGPT

Tip: Once you have the AI-generated ideas, it’s time to infuse them with your brand’s voice. Customize the posts to reflect your brand’s personality and values, and don’t forget to include a clear call-to-action that aligns with your marketing objectives.

8. Writing Product Reviews and Testimonials

Genuine product reviews and testimonials can significantly boost your credibility and customer trust. ChatGPT can assist in drafting initial versions of these, providing a base that you can then refine and personalize.

“ChatGPT, create a realistic and positive testimonial for our content marketing platform, focusing on its ease of use and the results it delivers.”

This prompt guides ChatGPT to produce a testimonial that not only sounds authentic, but also highlights key aspects of your product.

Tip: Use the AI-generated testimonial as a starting point. Then, add real customer feedback or specific success stories to make it more relatable and trustworthy. Remember, the most effective testimonials are those that reflect genuine user experiences and outcomes.

9. Creating FAQ Sections

An effective FAQ section can be a goldmine for both user engagement and SEO. ChatGPT can help you draft answers to common questions, ensuring your website becomes a go-to resource for information in your niche.

“ChatGPT, can you list 5 common questions about using AI in digital marketing and provide concise, informative answers for each?”

This prompt directs ChatGPT to focus on generating relevant questions and answers that address typical inquiries about AI in digital marketing.

screenshot shows response from ChatGPT when using FAQ section prompt

Image Source: ChatGPT

Tip: Don’t just copy-paste the AI responses. Add your expertise and insights to each answer. Make sure they’re not only informative, but also reflect your brand’s understanding and authority in the field. This personal touch turns a standard FAQ into a compelling read.

10. Crafting Engaging Newsletter Content

Newsletters are a direct line to your audience’s inbox, and making them engaging is key to keeping your readers interested. ChatGPT can assist in creating newsletter content that’s both informative and captivating.

“ChatGPT, help me draft a newsletter segment that discusses the latest trends in content marketing, including actionable tips for our subscribers.”

This prompt sets ChatGPT on the task of creating newsletter content that’s not just about the latest trends, but also provides value to your readers through actionable tips.

Tip: Use the AI-generated draft as a framework. Then, inject your unique insights and add exclusive content or offers that your subscribers would find valuable. The aim is to make each newsletter a must-read, filled with insights they can’t get anywhere else.

11. Writing an Effective Call-to-Action

A call-to-action (CTA) is more than just a button or a line of text; it’s the critical nudge that prompts your audience to take the next step. Crafting an effective CTA is an art, and ChatGPT can help you get the words just right.

“ChatGPT, I need a compelling call-to-action for our latest content marketing guide. It should encourage readers to download the guide and highlight its value.”

This prompt guides ChatGPT to focus on creating a CTA that’s not only persuasive, but also clearly communicates the benefit of downloading your guide.

screenshot shows response from ChatGPT when using Call-to-Action prompt

Image Source: ChatGPT

Tip: Once you have the AI-generated CTA, it’s time to tailor it to your specific audience and context. Make sure it’s clear, concise, and links directly to the value your audience will get. A great CTA doesn’t just tell people what to do; it makes them excited to do it.

Mastering ChatGPT Copywriting Prompts

And there you have it – a treasure trove of ChatGPT copywriting prompts to supercharge your marketing efforts. Remember, while AI like ChatGPT is a powerful tool, it’s your expertise and creativity that truly bring these prompts to life. Use these tips to blend AI efficiency with your unique flair, and watch as your content marketing strategy reaches new heights.

Ready to master ChatGPT copywriting prompts? Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

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Lauren Basiura

Lauren is a writer for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.

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