Artificial Intelligence
12 Smart AI Content Writing Tools To Try Today

12 Smart AI Content Writing Tools To Try Today

July 25, 2023
5 min read

Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same.

Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight.

Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! And can you guess which industry is ahead of all others in adoption?

Ding, ding, ding! That’s right: advertising and media.

So, which AI content writing tools are worth checking out for your marketing? Review this list that breaks down which ones are most promising.

The market for AI content writing tools is exploding

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Key Takeaways:

  • Search for AI content writing tools that fit your budget and speed up your writing and editing.
  • Don’t expect AI tools to replace your writing and marketing team, but they can assist with proofreading, editing, revising, and optimizing for search engines.
  • Grammarly and QuillBot are top editing tools, while Sudowrite is decent software for creative writing.
  • Consider Frase, Scalenut, Surfer, and WriteSonic for help with search engine optimization.
  • Jasper, Rytr, and INK are good choices for long-form articles, while and ClosersCopy are top AI content writing tools for copywriting.

How AI Content Writing Tools Can Assist Your Content Creation

AI content writing tools perform various functions. Common features include:

  • Proofreading and editing
  • Improving search engine optimization
  • Ideas for rewriting your existing content
  • Copywriting for marketing and sales
  • Assisting with writing long-form articles

That final item of creating long articles (and high-quality artwork) is what is getting everyone excited as of late. However, those products also cost the most and still have potential downsides.

Cautions About Using AI Content Writing Tools

We’ve said it before, and it bears repeating: AI content writing tools are not a solution where you drop in your input and get a perfectly crafted article.

Think of it like traveling on a train. In theory, you could just put the cars on the track and direct them with an automated program.

However, trains, monorails, and subways still need a conductor. (The same limitations exist for other AI, such as self-driving cars that need an alert driver.)

Remember that you should only use AI products for ideas in generating your own work. Copying content whole cloth from AI without attribution can wreck your SEO and create legal problems.

What To Look for in Your AI Content Writing Tools

AI content writing tools can expedite and facilitate some of the grunt work of content creation. To do that, it needs specific features, including the following:

  • User-friendly interface: Look for software with a low learning curve and great support.
  • A reasonable return on investment: You get what you pay for, but with all the competition, you should be able to get a satisfactory deal that fits your needs.
  • Use of large language models: Your tools will do better with nuances and require fewer corrections and edits if they rely on LLMs that learn and improve over time.
  • Considerable control over outputs: Your goal is to create content that is uniquely your voice, so you should be able to adjust the style and tone.

Keep those pointers in mind as you scrutinize the following AI content writing tools.

Advertising and media are the largest sectors using AI and AI content writing tools 

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1. Grammarly

This well-established proofreader and editor may not be your first thought for innovative AI content writing tools, but artificial intelligence is what powers the software. The paid subscription has features that calculate content readability and check your text for its tone and plagiarism.

2. Jasper

Jasper has a strong set of features to write all sorts of content. The brand provides lots of videos and training on how to use its tools for higher-quality output.

The price for the full suite of features is more than others on this list, but the tool generally delivers. Still, you have to do all of the necessary plagiarism checks and personalization that responsible AI content writing tools require.

If you’re willing to spare no expense, you might look into Jasper.

3. Rytr

People turn to Rytr because it’s inexpensive and fairly easy to operate. Users opt for AI content writing tools like this one because the system has predefined prompts and outline templates that are ready to help them get over writer’s block.

4. Frase

Frase helps you build optimized content quickly. You can generate quick templates from information from the top search engine results pages.

Once you’ve created and published content, you can track its results with a Google Search Console integration. The feedback allows you to quickly correct any dips in traffic.


If the bulk of your content comes through email or social media marketing, you should try Sales and marketing teams can work together to build tailored messages for a target audience.

A feature users appreciate is the ability to connect with your CRM, LinkedIn, and other tools to personalize cold outreach. Of course, review and refine these messages to make them truly personal, or you’ll just be filling up Spam folders.

6. QuillBot

QuillBot checks your style and grammar and provides suggestions in addition to its AI content writing tools. If you struggle to condense material, the software has a handy paraphrasing feature.

Then you can check for plagiarism to ensure you’re not cribbing someone else’s work unintentionally. Like Grammarly, the basic plan is free, so you can try it with no obligations.

7. Sudowrite

For an AI content writing tool that is easy to use and won’t overwhelm you with its bells and whistles, you can test Sudowrite. Use it for creative and descriptive writing, like novels and short stories.

8. Scalenut

Scalenut is similar to Frase in that it suggests ways to optimize your content by reviewing top-ranking pages. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization.

9. Surfer

Surfer is a pricier option that no longer offers a free plan. However, the brand provides a robust SEO and marketing research tool that integrates seamlessly with other powerful AI content writing tools.

10. WriteSonic

If you need something more budget-friendly than Surfer, test drive WriteSonic. The platform has a free plan that lets you work with older models of GPT with a limited word count.

11. ClosersCopy

ClosersCopy is worth reviewing if you want something different that minimizes your odds of plagiarizing someone else. The software uses its own proprietary AI instead of the popular GPT models for a niche copywriting tool.

12. INK

INK aims to help you use AI content writing tools responsibly at a fair price. You have a convenient Chrome extension and multiple templates for all types of content.

Its Content Shield feature runs plagiarism checks, and you can also run an assessment to see if you’ve refined, edited, and rewritten your content enough so that other software won’t flag it as AI-written material.

MIG: Your Competent Guide Through the World of AI Content Writing Tools

While AI content writing tools can speed up your work, none of them are a one-stop-shop solution. Plus, you may not have the time or personnel to learn the product and get the full benefit.

Our crew at Marketing Insider Group can get you over the hump with top-quality content that beats all AI content writing tools. Contact us for a free consultation.

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Giana Reno

Giana is the Director of Content for Marketing Insider Group, a top-rated Content Marketing Agency. Connect with her on LinkedIn to stay up-to-date on all things MIG.

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