The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing.
Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls.
The effective business today understands the distracted world we live in. The savvy entrepreneur sees that the best way to grow is to reach people with content they want and need.
We believe in customer-centric approaches to business growth. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad!
And we only work with people who understand that you need to invest a small amount, consistently over time, to build something great! So with that in mind, we have created these 99 business facts to help you understand the world we live in, how to thrive, and how to win with your marketing.
PS – I put together these 10 tips for optimizing your content marketing. Watch Now!
99 Business Facts To Inspire Your Marketing in 2022
73% of people surveyed wouldn’t care if the brands they use disappeared from their life.
Car companies and Cereal makers spend the most advertising on TV.
Employees report that Tuesday is the most productive day of the workweek.
93% of all company website visits start with a search engine.
Companies will spend $850 Billion on ads by 2024.
96% of marketers admit their advertising was a waste of money.
Email marketing and content marketing deliver higher ROI than any other marketing tactic.
Content on the internet grew 10x between 2010 and 2020. Video grew 20x.
Marketing is defined as a conversation between a company and it’s potential customers.
Worldwide, nearly 4 billion people are working, but nearly half work in farming, small household enterprises, or in casual or seasonal day labor.
More than 750 million young people are neither working nor studying.
India is adding a million new workers every month. Equal to the entire population of Sweden joining the labor force every year for 20 years..
Fathers in the US have nearly tripled their time with their children since 1965. Today’s mothers spend more time with their children than mothers did in the 1960s.
By 2050 more than 40% of the world’s population will live under severe water stress.
Before the pandemic, the global rate of extreme poverty fell to 20%, less than half the 1990 rate of 43%
We check our phones more than 150 times per day.
40 years after Walmart launched single-store retail businesses declined by 55%
Over 40% of the companies that were at the top of the Fortune 500 in 2010 were no longer there in 2020.
In the year 2000, a company called Blockbuster denied an offer to buy a startup named Netflix for $50 million.
Slack is the fastest company to reach $2 Billion.
One-third of the US population visits a Walmart each week.
The famous sound of Windows Operating System’s startup was created on an Apple Mac.
In 1974 Fedex was going bankrupt so their founder took the $5,000 to Vegas and turned it into $32,000 playing roulette. Today FedEx is worth more than $30 Billion.
Apple’s retina displays are manufactured by Samsung.
In the 1990’s, a Kodak engineer predicted the company would fail unless it moved to digital. They went bankrupt in 2012 just as Facebook was acquiring Instagram for $1 Billion.
“Mayfair” filtered pictures on Instagram get the most likes.
Rubik’s cubes are the highest-selling product of all-time. iPhones are second.
Amazon makes all it’s employees at every level spend 2 days every year doing customer service
Most bottled water is just filtered tap water
Disney employees do 18,980 loads of laundry every single day
In 2018, the CEO of Coca-Cola (the world’s most recognized brand) said that “brand advertising has no value.” while arguing for more social and sustainable practices.
99% of all US businesses are Small Businesses (fewer than 500 employees), equating to 33 million companies
46% of small businesses have 1–5 full-time or part-time employees.
Small businesses account for about 64% of all jobs created (1.5 million as of 2020)
60% of people that start Small Businesses are between 40 and 60
Covid rendered around 31% of businesses in the US non-operational
Younger generations are 188% more likely to start a new business
20% of small businesses fail in the first year and that number rises to 50% at five years
The average small business last 8.5 years.
Cash flow is responsible for as much as 82% of all small business failures. Oh I feel that. Pay your invoices people!
52% of small businesses cite labor quality as their biggest challenge
64% of small businesses use social media (even though it only drives 2-5% of traffic and leads for the average business).
49% of small businesses do online advertising (even though it drives less than 8% of all traffic and leads for the average business).
85% of small businesses utilize digital technology
Women are 50% less likely than men to get approved for a business loan
People tend to stay on webpages 2.6x longer if there’s video content.
Automated emails can boost revenue by as much as 320%.
Email is 40x more effective at acquiring new customers than social media
Including a call to action button instead of a link boosts conversion rates by as much as 28%.
Half of all small and medium-sized businesses use marketing automation software to send drip campaigns and keep people engaged.
The shelf life of a piece of social content is 7 seconds on Twitter and 3 hours in Facebook
The average consumer sees 3 pieces of content before making a purchase
The average Business buyer consumers 21 pieces of content before making a purchase
The average business purchase decision involves 17 people
29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages
Looking for more traffic to your website with weekly blog articles, a full year content plan, and monthly reporting? Set up a quick call, so we can get started today.
Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.
very interesting facts, thanks
Thanks Irfan. We just updated the list with some more recent information if you are interested.