7 Digital Marketing Services Every Business Needs
Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services.
Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.
Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget.
- Investing in digital marketing services is a cost effective way to broaden your reach, maximize your ROI, and ensure consistent conversions.
- Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic.
- SEO services are non-negotiable if you want to secure a top-ranking spot on Google.
Investing in the right digital marketing services will build brand awareness, boost traffic, generate conversions, and more.
Why Spend Your Budget on Digital Marketing Services?
When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship.
According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase.
This means that curating your digital presence to appeal prospects is key to generating revenue. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts.
7 Digital Marketing Services Every Business Needs
Scaling your business and securing a credible online presence starts with digital marketing. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.
Website Design & Development
Remember, your company’s website is an opportunity to make a good first impression on your audience. Perfecting your website should always be your first step towards improving your digital marketing strategy.
Not only does your site need an impressive design, but also a user-friendly, functional layout. Web design services will help your company curate a site that actively attracts and engages new visitors. The most effective websites have:
- Easy-to-use interface
- Eye-catching design (representative of your brand)
- Mobile-friendly layout
- Quick responses
- High quality content
- Engaging visuals
- Technical optimization that attracts visitors
Developing a website that is both professionally and aesthetically pleasing is no easy task. The best way to ensure smooth sailing is to work with digital marketing experts.
Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content marketing services like our own primarily consist of:
- Strategy. Constructing a plan for content creation that educates and engages consumers.
- Content Creation. Creating blog posts, videos, articles, Ebooks, case studies, white papers, etc.
- Distribution. Sharing content on relevant platforms to promote content to target your audience.
- Optimization. Using SEO-based research and keywords to optimize content for high ranking on SERPs.
By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit, tech and even real estate!
Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. With so many opportunities to promote your brand, you really can’t afford not to invest in SEO marketing services.
When you optimize your content to perform well on search engines, you maximize your chances of being noticed by prospects. By working with an agency that specializes in SEO, your company can rank for keywords that engage your audience.
An SEO marketing team will make sure your website and content is:
- Technically advanced
- Optimized for mobile search
- Valuable to searchers and search engines
- Designed to convert site visitors
Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.
Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience. If it’s done correctly, the ROI from email marketing can make a major impact on your business’s performance.
Digital agencies that provide email marketing will generally draft and send your company’s emails, while also a focusing on:
- Growing your email list
- Automating your email marketing
- Creating opportunities for engagement
- Tracking and report performance
- Implementing other cost-effective strategies that promote growth
The key to great email marketing is understanding your subscribers, and curating emails that align with their interests. Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase:
- Email opens
Want to learn how your email list can generate a 4300% ROI? Watch the short video on email marketing below.
Video Source: Adam Erhart
Marketing automation services use software to maximize the efficiency and reliance of a company’s marketing strategy. When your marketing efforts are automated, you can shift your focus from time-consuming processes to optimized content creation. As a result, you’ll see a major improvement in engagement.
It’s no secret that today’s consumers are looking for personalized content. More specifically, 90% of customers find personalized content more engaging than content created for the masses. Marketing automation allows companies to streamline personalization by:
- Collecting and analyzing consumer data
- Crafting targeted marketing campaigns
- Sharing the right marketing messages with the right audience at the right time
The ability to customize customer interactions via marketing automation means delivering a more engaging experience, without the extra time commitment.
Social Media Marketing
When people think of digital marketing services, their minds automatically go to social media marketing. Maybe that’s because your company’s social media following performs as an active base for targeting and reaching your audience.
The reach of social media makes it full of opportunities to improve engagement, drive traffic, and generate conversions. There’s no better way to capitalize on those opportunities than to invest in a digital agency that specializes in social media marketing.
Most social media marketing services include:
- Graphic design and copywriting to adjust content for each social media channel
- Creating of a content calendar
- Developing a social media marketing strategy
- Identifying buyer personas and customer profiles
- Evaluating your brand’s current social media presence
- Influencer marketing and collaboration strategies
Once your company establishes a social media presence, you can share both your own content and the content of other similar companies to educate and engage your community. This helps to build loyal consumer relationships and establish your brand as a thought leader.
Link building, or earning backlinks from other credible websites, is one of the most powerful digital marketing services.
Not only can it generate more qualified leads, but also improve your website’s ranking on SERPs, positioning your brand as a credible source.
Link building services generally consist of:
- Guest posts. Publishing relevant content on other similar websites and including a link back to your website.
- Outreach. Contacting other related websites and earning a link back to your website.
- Unlinked mentions. Reaching out to brands that have mentioned your company, but haven’t linked to your content.
- Broken link building. Finding broken links on other websites and asking owners to replace broken links with your (better, high quality) links.
- Relationship building. Securing a link building relationship with websites similar to your own.
It’s important to note that link building can be tricky to perfect. If it’s not done correctly, it can actually hurt your brand more than it will help.
Image Source: Digital Olympus
But just because it’s complicated doesn’t mean you can afford to pass on link building. That’s why we recommend leaving link building to the experts.
The Benefits of Digital Marketing Services
Increased traffic and engagement aren’t the only benefits of investing in digital marketing services. Other qualities that will boost your marketing efforts include:
- Broad Reach. Digital marketing means visibility from almost anywhere in the world. You won’t get that kind of reach with a highway billboard. The broad reach of digital marketing makes growing your business and reaching a larger audience much more realistic.
- Cost Efficiency. Not only can you reach more potential customers, but you can do it at a lower cost. Forget about the hefty fine associated with newspaper ads and TV commercials – digital marketing allows you to create one piece of high quality content and deliver it across several channels, maximizing your ROI.
- Quantifiable Results. Measuring your results is the most important step of any strategy, and digital marketing makes monitoring your progress much easier. With software, platforms, and experts to help you analyze results, you can track your strategy’s performance with ease.
- Personalization. Remember how much your audience loves personalization? With digital marketing services, you can collect data digitally to engage customers with a customized experience.
- Customer Loyalty. Having a good relationship with your customers is key. Digital marketing allows you to communicate regularly with minimal effort, making it easy to answer customer questions or remind them to make a purchase.
- Consistent Conversions. Digital marketing makes conversions possible with the click of a button. Customers may not always make a purchase immediately, but they can subscribe to your newsletter, follow your brand on social media, or share your blog post with their community.
By recruiting the help of digital marketing experts, you can create an effective digital marketing strategy that delivers increased brand awareness, engagement, and conversions.
8 Signs You Need a Digital Marketing Service Now
Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for?
If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service.
You might be thinking, “No! I know my team can do it. We just need to rethink our plan,” or “My company doesn’t have enough in the budget for a digital marketing service.”
Fair enough and maybe true. But you should also know that some of the best brands hire a digital marketing service, not because they can’t do it on their own, but because they know their time is better spent on other strategic projects that can help their company grow. And while outsourcing is definitely a financial investment, a more successful marketing strategy will impact every aspect of your business over time — most importantly sales and revenue.
If you’re thinking about it, the answer is likely Yes, but here are 8 sure signs to help you know for certain.
Your content is not performing
The digital ecosystem in every industry is becoming more competitive.
At the same time, the components that go into a successful digital marketing strategy are becoming more numerous and complex. It can be a lot for a company to navigate, especially if they don’t have dedicated digital marketers to do it
In fact, research shows that on a scale of 1 to 5, with 5 being very effective and 1 being not at all effective, only 9% of B2B brands give their company’s digital marketing strategy the highest possible rating. To boot, 57% rated their strategy as middle-of-the-road or worse (3 or lower).
If you feel like your content isn’t meeting its goals, you aren’t alone. But you don’t have to keep climbing uphill! Hiring a digital marketing service will give you a fresh new perspective from professionals who have the experience and expertise to help you understand why your content isn’t performing. Once that’s figured out, they can help you develop a customized strategy that will work for your specific brand.
You don’t know if your content is performing
If you read the last section and thought, “Well actually, I have no idea if my content is performing or not,” we’ve got news for you: it’s probably time to hire a digital marketing service.
One of the biggest pieces of the digital marketing puzzle is data-driven insights. Data and reporting metrics give you an objective overview of your digital marketing strategy and a clear way to analyze results: with numbers. If you’re not using data to measure your digital marketing performance, you’re pretty much throwing spaghetti at the wall and hoping something sticks.
Don’t place a digital marketing guessing game. A digital marketing service agency will put clear parameters and metrics around every strategy you implement. They’ll also send you periodic reports so you’re informed about how it’s working.
Here’s a deeper dive into what is means to measure your digital marketing performance by the numbers:
Internal resources limit your growth
Hiring full-time staff to handle your marketing efforts can be expensive business. Not only are you paying for full-time salaries, you’re covering employee benefits, increasing your facilities cost, and needing to manage a larger team.
Many brands’ first instinct when they think about hiring a digital marketing service is to think that it’s not affordable. But when you compare it to the cost of hiring an in-house team, it actually becomes much more cost effective.
Not only this, but your company can scale as much and as quickly as you want without having to worry about if your marketing team can keep up with its growth — agencies exist to do just that!
Don’t let your company be held back by the size of your team. If you’re seeing high demand and you know there’s big growth potential for your brand, consider hiring a digital marketing service agency to help you capitalize on the opportunity.
You’re too busy
We hear it all the time. Business owners and company leaders often say they want to expand their digital marketing efforts, but they’re just too busy to really put in the time it requires.
To that we say: duh! You’re running a business, so it makes absolute sense that you don’t also have time to fulfill the duties of full time marketers. Trying to do two jobs will only make you less successful at both.
And guess what? Marketing isn’t just about creating nice advertisements and getting your brand some visibility. Your strategic marketing tactics are one of the biggest drivers of leads, conversions, sales, and revenue. Not making marketing a priority hurts all of these other areas of your business.
If you know your company needs a better marketing strategy but you’re too busy to focus on it, it’s time to think about hiring a digital marketing service.
You’re not hitting larger goals
We know that marketing impacts traffic, leads, conversions, sales, revenue — your entire pipeline. That means when you’re having problems hitting your benchmarks in those areas, it could be a symptom of a marketing problem.
The best way to pinpoint where your problem is initiating and how it’s impacting your overall business strategy is to look at your marketing funnel and sales pipeline using data analytics to identify where the issue is occurring.
Not sure how to do this effectively? That’s one more way a digital marketing service can help. Typically, at the start of a relationship with a digital marketing agency, you can work with them to conduct an audit of your content and marketing tactics to evaluate them for effectiveness and spot areas where improvement is needed.
You feel like you’re in over your head
If you know what needs to be done to implement a successful digital marketing strategy but the prospect of actually doing it feels overwhelming, hiring a digital marketing service might be the right solution for you.
There are many of moving parts to a digital marketing strategy. Handling them all on your own is no small endeavor. Not to mention that missing a critical piece of your strategy or not having the right execution plan can adversely impact its effectiveness over time.
Letting a digital marketing service agency handle your strategy ensures it will be methodically planned and executed from start to finish (while you have time to handle other important things).
You can tell your competitors are winning
Do you know you provide value but still feel like your competitors are beating you out? You might be losing on the marketing front. Here’s a few ways you can tell if that’s the case:
- Your competitors rank higher on SERPs for your target keywords.
- They are more active on social media and have a bigger following.
- Their website is more visually appealing and customer-friendly.
- You’re getting strong leads but most are not converting in the end (read: they’re likely choosing your competitor instead).
A digital marketing service agency can help you perform a detailed competitor analysis so you can understand why your competitors are performing better than you. Then, they can help you develop a plan specifically crafted not only to reach your target audience but to close the gap in any areas you need to catch your competition.
You don’t want to do it yourself
Honestly? This is a totally valid reason to hire a digital marketing agency.
If you’re running a successful business, you’ve got a lot of priorities on your plate. Since it’s not possible to handle every single one of them, outsourcing the ones that just aren’t for you is totally acceptable.
If you’ve got a great brand but you just don’t want to oversee the marketing efforts behind it, no problem! Hiring a digital marketing agency takes marketing off your plate while giving you the confidence of knowing it’s being handled by experienced professionals.
Outsource Your Digital Marketing, Reach Your Full Potential
Digital marketing services are one of the most cost effective ways to optimize your business for organic lead generation and conversions. If you’re a business owner, you probably don’t have a lot of time to manage marketing projects, and hiring an in-house staff may not fit into the budget. So, how can you build and execute a digital marketing strategy to attract traffic, generate leads, and increase sales for your company?
Outsource. What you can’t do in-house, you can do with outsourcing. In fact, by partnering with professional content creators and strategists, you can build an even more impactful strategy without having to go through the time-consuming and expensive trial and error that often comes with learning business marketing.
Plus, you’ll save money. When you outsource, you can pay for the services you need and then scale up or down accordingly. You’re more agile and always ready to pivot.