The Best Marketing Events Happening in 2025
Marketing is a fast-paced industry where trends evolve, strategies shift, and new technologies emerge. As a marketer, you’ll have to do more than just keep up. You’ll need to be constantly learning and networking to succeed.
For instance, data-driven marketing strategies might not have been on many marketers’ radars a decade ago, but they’re now the norm. There’s good reason, too, as 95% of marketers believe data-driven marketing works.
Marketing events provide the perfect opportunity to gain insights from industry leaders, explore cutting-edge innovations, and connect with like-minded professionals. As 2025 unfolds, it promises to be a busy year for marketers, with a lineup of exceptional events for every niche and level of expertise.
There are conferences with a focus on things like digital marketing, branding, and exploring AI and other technologies, so you can learn about a variety of new trends. This article highlights the best marketing events happening in 2025.
Quick Takeaways
- Attending marketing events like MozCon and MAICON can help you stay ahead of industry trends like AI and SEO innovations.
- Events like Inbound and Content Marketing World also help you build valuable connections with peers, mentors, and industry leaders.
- B2B Marketing Exchange and LeadsCon offer deep dives into B2B and performance marketing, giving you the insights you need to reach your goals.
- You won’t want to miss international highlights like B2B Ignite in London for a broader perspective on global marketing trends.
Why Attend Marketing Events in 2025?
Marketing events are more than just gatherings; they’re opportunities to learn, connect, and grow. It doesn’t matter if you’re a beginner taking your first steps in the field or a seasoned professional looking to stay informed; these events offer invaluable benefits.
First, marketing events give you access to industry leaders and experts. From keynote speeches to hands-on workshops, you’ll gain insights into the latest trends, strategies, and tools shaping the future of marketing. For beginners, this foundational knowledge is an excellent starting point, while experienced marketers can deepen their expertise as the industry changes.
Second, these events are hubs for networking. They provide a chance to meet peers, potential collaborators, and even mentors. Building relationships in this industry can open doors to partnerships, fresh ideas, and career opportunities.
Finally, marketing events are a wellspring of inspiration. Immersing yourself in innovative campaigns and success stories can spark creative solutions and help you tackle challenges with a fresh perspective.
How I Identify The Best Marketing Conferences Each Year
I’ve been to more than 100 different marketing events in the past 10 years or so! So every year, I include the events I KNOW are the best because I’ve been there, and I go back every year.
I also look for a few events I haven’t heard of or been to, but seem really interesting. So, I included a few of those here as well. I haven’t traveled overseas in a few years, but I included two non-US events this year. (But if you know of any “can’t miss” marketing events outside the US, please add a comment.)
The best event for you will likely depend on your specific industry niche and service specialties. Be sure to check them all out to find the one(s) that will provide the most value for you!
One of the best ways to tell if one of these marketing events is one you don’t want to miss is to look at the quality and caliber of the keynote speakers. Are these people who know what they’re doing and share it without promoting themselves? Are there random lists of brand marketers who haven’t spoken before? Or professional and experienced speakers?
With the right budget, anyone can get Oprah to speak at their event and Coldplay to do a concert. But we’re looking for quality, not quantity of people. Events that only go after brand-side speakers who have never spoken before, or those big-name celebrities are just trying to sell as many tickets as they can.
You can also tell something about an event by the way in which it is marketed. The marketers I know marketing many of the events below are the best in the business. They use super creative ways to keep us engaged.
Ok, so without further ado, here are your best marketing events in 2025.
Best Marketing Events 2025
B2B Marketing Exchange
Dates: February 24-26, 2025
Location: Scottsdale, Arizona
B2B Marketing Exchange is a core event for B2B marketing, covering the current issues in B2B, including event marketing, outbound marketing, scaling, content marketing, account-based marketing, and AI.
Is there yoga in the morning? You bet.
I try to go to this event about every other year and have spoken here a handful of times. I love to reconnect with old friends, meet amazing B2B marketers, and stay in touch with everything B2B!
LeadsCon
Dates: April 7-9, 2025
Location: Las Vegas, Nevada
Organic traffic is great, but ultimately every brand needs leads and conversions in order to make any money.
So guess what LeadsCon is focused on? You guessed it: LEADS!
LeadsCon is focused specifically on performance marketing — the type that converts. The event features a mix of keynote talks, breakout sessions, exhibits, and networking events. It’s a great opportunity to both learn and build new industry connections.
I’ve spoken here a few times and found the audience and speaker lineup pretty awesome.
CEX – Content Entrepreneur Expo
Dates: August 24-26, 2025
Location: Cleveland, Ohio
This event, run by my good friend and amazing content entrepreneur himself, Joe Pulizzi, will bring together hundreds of content creators, owners, and influencers. They’re all gathering to build more loyal audiences, generate substantially more revenue, become smarter at content operations, and understand new Web3 business models.
CEX 2025 is for content entrepreneurs interested in building and growing their content businesses without relying on social platforms.
If you are truly serious about the business of content and growing your content business, this is the event for you. It’s the best for networking and food/drinks and (probably) the getaway you deserve.
B2B Ignite
Date: July 2, 2025
Location: London, United Kingdom
I attended and spoke in 2023 and, for the first time, thought, “Ok, now I know events are back!” There was a lot of conversation about the impact of AI, how marketing was changing, and how consistent focus on adding value to your buyers wins every time. Ok, well, at least that’s what I said.
This year’s B2B Ignite will feature over 500 B2B markets from 200 of the top global brands, making it well worth the trip overseas.
MozCon
Dates: TBA
Location: Seattle, Washington
MozCon proclaims to be “not your average marketing conference,” and we agree. It hones in on extremely actionable and tactical approaches to SEO and other components of search marketing, which we know is one of the most critical components of every marketing strategy, but also one of the fastest-changing.
Their speakers and agenda are always chock full of SEO smarties. If you’re looking for a speaker to check out, I have one: Wil Reynolds is one of the smartest minds in SEO! He hasn’t been officially announced for 2025 yet, but he is worth the price of admission on his own.
MAICON
Dates: October 14-16, 2025
Location: Cleveland, Ohio
Unless you’re living under a rock, you know that artificial intelligence is becoming a core component of every data-driven content strategy (and they should all be data-driven). MAICON, the Marketing Artificial Intelligence Conference, focuses on how human marketers can leverage AI-powered marketing technology for better, smarter strategies that lead to bigger results.
Specifically, they aim to cover how to make every software tool marketers use — for email, search, ad buying, automation, content strategy, and more — more effective by leveraging AI.
Inbound
Dates: September 3-5, 2025
Location: San Francisco, California
Inbound is a (huge) annual marketing event hosted by marketing guru brand HubSpot, and it’s set to once again be one of the best marketing events this year. Past events featured speakers like Michelle Obama, Gary Vaynerchuk, and Oprah Winfrey (Oh my!) and were attended by tens of thousands of people from around the world.
As you might expect from Hubspot, the event covers a really wide range of topics for marketers and also features meetup sessions and other interactive events to help attendees network with peers.
Content Marketing World
Dates: September 15-17, 2025
Location: San Diego, California
Content Marketing World is the largest three-day content event in the world and one of the only marketing events that focuses exclusively on content marketing. You’ll learn why content marketing matters.
For example, you’ll see case studies on how to reach, engage, and convert new customers. You’ll learn how to create meaningful content experiences. And, of course, you’ll meet amazing content marketers from all over the world.
One of the reasons why this is an event I never miss is because Content Marketing World puts an emphasis on building a content community. The event is attended by thousands of content marketers from big brands, emerging brands, agencies, and more, and it features more than 100 sessions, workshops, and forums led by leaders in the industry.
You’ll also make life-long friends and see that the fun and the learning never stop – long after the event is over.
Social Media Marketing World
Dates: March 30-April 1, 2025
Location: San Diego, California
Social Media Marketing World is similar to Content Marketing World except, as you might expect, it focuses on social media. The two events aren’t affiliated with each other, though, so each offers a unique experience for attendees.
This year’s conference will have plenty of information on AI and its influence on social media. There will also be networking events, marketing training, and a whole lot of fun.
You don’t have to miss out if you can’t attend this event in person, either, because there’s a virtual ticket option. This ticket includes live streams and full recordings of every session at an affordable price.
MarketingProfs B2B Forum
Dates: November 17-19, 2025
Location: Boston, Massachusetts
I love this event so much that I have attended roughly 10 times. Why? Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies.
That’s why MarketingProfs holds this event every year and dedicates it to addressing topics relevant to brands in the B2B space.
The MarketingProfs B2B Forum is hosted by my good friend Ann Handley and covers proven strategies, actionable insights, and interactive events that make it an engaging two-day event. Even better? A ticket to the event includes a full year of PRO membership to their many resources!
LavaCon
Dates: October 5-8, 2025
Location: Atlanta, Georgia
Ok, this is my favorite new little gem. I’m not sure if I can go this year, but it seems amazing!
LavaCon started in Hawaii (get it?) but now takes place in a new location every year. The aim of the conference is to help marketing organizations leverage content technologies — an always-relevant topic in a world where technology is changing every single day.
But, like many of the other events we shared, it’s also focused on building community and sharing best practices.
Digital Summit
Dates and Locations:
Tampa, Florida – March 25-26, 2025
Chicago, Illinois – April 16-17, 2025
Denver, Colorado – June 2-3, 2025
Minneapolis, Minnesota – August 6-7, 2025
Raleigh, North Carolina – November 12-13, 2025
Dallas, Texas – December 3-4, 2025
Digital Summit events are held annually in multiple cities across the country. Thanks to the number of events they hold, their multiple formats, and the wide range of topics, the Digital Summit Series is one of the most accessible and high-value marketing events in the industry.
I spoke to some amazing, masked-up digital marketing crowds at a couple of these summits in previous years, and the crowds were hungry for marketing insight and ready to connect with their peers.
B2B Marketing Expo
Dates: November 19-20, 2025
Location: London, United Kingdom
The B2B Marketing Expo is one of the best marketing events in the UK and a must-attend for any B2B Marketer. I was honored to speak at this event a few years ago and was shocked at just how many smart marketers I watched on the stage and met during the show.
This year’s theme is focused on the future of marketing and the innovations like AI and automation that are impacting the way B2B companies communicate and convert.
Attend Some Marketing Events in 2025
Checking out some marketing events is an effective and enjoyable way to keep yourself competitive in an industry that’s always changing. These gatherings provide incredibly valuable opportunities for you to learn from experts, explore emerging trends, and connect with peers and potential collaborators. With 2025 offering a diverse lineup of events, there’s something for everyone, regardless of your focus area or experience level.
Start planning your calendar now to make the most of the opportunities ahead. You can also use the professionals at Marketing Insider Group and our CRM and Marketing Management solution to take your marketing efforts to the next level. Contact us to learn more or book a free online consultation with our experienced team.
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