“Data Doesn’t Drive Change” – Why You Should Start with a Story

What if something is based not on historical precedent, but future potential? How do you measure that? Can you?

Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.

Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business’s entire approach to marketing.

Channel Links: iTunes, SoundCloud, Stitcher, Google Play

Thoughts on this episode? [email protected]

IN TWO WEEKS…we refute all of this ?

Subscribe to get the other side of this debate, “Start with Data,” on December 26, 2016. Text TRUST to 444999 … or join the email list at unthinkable.fm

LINKS TO KNOW:

Michael Brenner on Twitter: twitter.com/BrennerMichael

Say hi to Jay on Twitter: twitter.com/jayacunzo

Go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

 

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