Top 50 Content Marketing Thought Leaders

 In Content Marketing

How do you gain authority on a topic without having an unlimited amount of time, money and people?

It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago.  This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.

But at some point you realize that you can’t do it on your own. You want to build your own loyal audience. But some of them will predictably fall away, and you need to extend your reach to new people each and every day.

The best way to do this? Influencer outreach. You have to define who else is influential on the topics you care about.

As many of you know, I am a big fan of influencer marketing. I’m pretty sure it isn’t all about Klout scores or follower rankings. But those can be blunt proxies for understand who is influential about certain topics.

So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter.  I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.

And these efforts continue to be some of my most popular articles and the biggest drivers of new people to my own personal brand.

One of the topics I am extremely passionate about is content marketing. So I was thrilled to see and be included on this list of the Top Content Marketing Thought Leaders, published by Influence Relationship Management company Onalytica.

According to them, the people on the list are “influential when it comes to driving discussion within the context of content marketing (specifically, in this case, the #contentmarketinghashtag).”

The Top 50 Content Marketing Thought Leaders

Onalytica claims that the ranking was determined through a PageRank analysis of the network of people talking about the #contentmarketing Twitter hashtag from the previous six months. So keep in mind the methodology. These lists are never perfect.

I am honored to be on the list with many, many friends. And I wouldn’t take the actual rank too seriously. I would put almost all of these people ahead of me.

And, hey, you’re already here. So go check out these other great folks. Get to know them. Listen to them. Follow them. Help them.

Better yet, come to Content Marketing World and MarketingProfs B2B Marketing Forum this fall and you can meet most of us in person!

You can also check out the full list of top 100 content marketing thought leaders.

Let me know what you think in the comments below. And please follow along on Twitter, LinkedIn, Facebook  and Google+ or  Subscribe to the B2B Marketing Insider Blog for regular updates.

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Showing 12 comments
  • Richard Meyer

    Are you serious? How many of these people actually did anything to drive a brand? How many actually worked on a brand and has successes to show for it?

    • Michael Brenner

      Hi Richard, I am serious. I know many of these folks and the ones I know work tirelessly to help drive brands. Of course this list is not an accomplishment itself but a simple proxy for the successes that they have and others have recognized them for.

      My larger point was really about influencer marketing and the value it can bring to a brand. It’s something we use extensively at SAP and have some concrete success to show from it.

      I’d be happy to show you some examples if you’re interested.

  • Kyle Lacy

    This is an excellent list.

  • Heidi Cohen

    Michael–

    Thank you for including me on this amazing list of content marketers.

    It’s a great resource for anyone seeking information or models for how to do content marketing well.

    Happy marketing,
    Heidi Cohen

  • Brian Hansford

    Lists like these are entertaining and interesting. I would put someone like Joe Chernov or Ardath Albee at the top of the list over Jeff Bullas. (He gets a 100 score? Seriously?) Jeff Bullas is a great publisher and floods the social-sphere with content. I wouldn’t call this a “Top 50 List” that makes it seem definitive. It’s more of a “List of 50 Content Thought Leaders and Social Media Celebrities, Some of Whom Focus on B2B…”

    • Michael Brenner

      Thanks Brian, I would agree with you completely. There are also some great thought leaders in content marketing who are not on the top 50 like my friends Todd Wheatland and Tim Washer and more. I do think it has to be taken with a “grain of salt.”

  • Suzanne Baran

    Many on the list would shudder at being called content marketers! Where’s Michael Brito? Leibtag, Abel and Hadley are mostly content strategists who speak on CS.

    • Michael Brenner

      Did you even look at the list? Leibtag is no. 27. Abel is #no. 49

  • Suzanne Baran

    Where’s the legendary Robert Rose?