Why Every Startup Needs a Professional Blog Writing Service

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog.

Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog.

Thousands of new businesses are founded each year in the US. But only half of those businesses will survive past their first five years. Business success hinges on providing a product or service that the market needs, but if you already have a good idea and a well-thought-out business plan, how can you make your business stand out from the rest?

Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.

There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. And when your business is in the startup phase, every second counts. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.

Quick Takeaways:

  • Every business needs a blog. Publishing to a blog regularly is an effective marketing method that offers many advantages for new startups.
  • Startup Founders or Marketing Heads may not have the time or expertise to get the most out of blogging.
  • Outsourcing your blog writing to a professional service will save you a lot of time, and can prove to be a worthy investment.

There are several ways in which your business can benefit from having a blog:

Attract Visitors to Your Site with SEO

Consistent blogging is one of the best ways to improve the SEO of your website. More relevant content on your site means more keywords and a better chance that your site will show up in search results. This will gradually increase your organic search traffic over time, exposing your startup to a wider audience.

Keep Your Audience Updated

There’s always a lot going on in the startup phase of a business. Keeping your followers updated about news and updates is a great way to build the loyalty and interest of your audience. Your blog is a great channel for getting more exposure for your brand and collecting leads.

Attract Funding

All businesses need financial investment during the startup phase. While cold calling potential investors is one option, having a blog increases the chances that a future investor will stumble across your company. Populating your blog with valuable content related to your brand will also make your business idea more attractive and show that you’re committed to putting in the work to make it a success.

Image source: https://wiki.wfglobal.org/6-ways-to-finance-your-startup/

Gather Customer Ideas and Feedback

The comments section of your blog can be a valuable source of market research. If you’re making decisions about the types of services you’re going to offer or toying with a few different product ideas, write a blog post about it and ask for feedback from your audience. This not only helps you to create a better product and business but also involves your followers in the whole startup process, helping them to feel invested in your business and building an emotional connection with your brand.

Create a Hub for Your Other Marketing Channels

You’ll probably use several kinds of marketing to get the word out about your business. But it’s always a good idea to have a blog to send them back to. For example, you won’t get very far with social media marketing if you don’t have blog content to link to. Email marketing can be another effective way to stay in touch with your customers. But, you’ll make more sales and build a more loyal following if you can direct them back to your website for further information that interests them.

Why Outsource Your Blog to a Professional Service?

If you’re convinced of the benefits of publishing a blog, great! But there’s a lot of work between deciding to create a blog and actually publishing content regularly.

Some bootstrapped startups will choose to write their own blog posts. The main advantages of this approach are that it costs nothing and, obviously, nobody knows your business better than you do.

However, regular blogging is a significant ongoing time commitment. Remember, blogging isn’t just about writing a post and clicking the publish button. You also have to find time to promote your blog, perform SEO on your content, and respond to comments.

For these reasons, many businesses choose to outsource at least a part of their blog marketing. Again, you have a few choices here. You could come up with your own ideas for blog content, outsource the post creation to a freelance writer, and manage the marketing and SEO by yourself.

Or, you could choose to use a professional blog writing service to do all of this for you.

Outsourcing your blog to a content marketing agency may not be the cheapest option. But there’s a good chance it will prove to be a sensible investment in the long term.

Some of the advantages of working with a blog writing service include:

  • Fully scalable – Content agencies and blog writing services have full teams of trained writers at their disposal, so you can publish as much content as you need.
  • All-in-one service – Unlike hiring freelancers, a professional blog writing service will have the skills and experience to produce blog posts that are not only engaging to read but also written with SEO in mind. Many services can also write social media content and promote your blog on different channels.
  • The experience and skills you need – if you’ve never written a blog before, it’s not as easy to be successful as you may think. There’ s a lot more to it than typing a few paragraphs and pressing the publish button. A professional service will have years of experience working with businesses like yours, so they’ll know how exactly to help you to get the most out of your blog.

If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

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