Weekend Reading: “Friend of a Friend” by David Burkus

Douglas Burdett on Jul 20, 2018 in Social Media

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend. . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career.

What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?

We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?

In Friend of a Friend, Burkus examines the art and science of networking and reveals the best ways to grow your career.

A bit more about the book…

Douglas Burdett
Douglas Burdett
Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.