Weekend Reading: “Friend of a Friend” by David Burkus
What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?
We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
In Friend of a Friend, Burkus examines the art and science of networking and reveals the best ways to grow your career.
A bit more about the book…