33 Of The Greatest Marketing Quotes To Inspire Your Strategy

 In Marketing Strategy

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things.

A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration.

When I speak, I also tried to invent some of my own tweetable quotes. Here are a few that generate a little tweet luv:

“Behind every piece of bad content is an executive who asked for it.”

Behind every piece of bad content is an executive who asked for it. Click To Tweet

“If great content is the hero, then banners are the villain.”

If great content is the hero, then banners are the villain. Click To Tweet

“Content marketing is the gap between what brands produce and what consumers actually want.”

#Contentmarketing is the gap between what brands produce and consumers actually want. Click To Tweet

But I can’t compare with some of these great minds and their amazing quotes.

Here is my collection of the greatest marketing quotes to inspire your strategy.

What are your favorites? Which ones did I miss?

“Banners have 99 problem and a click ain’t one.” ~ Scott Sorokin, Chief Strategy Officer at Razorfish

Banners have 99 problem and a click ain’t one! Click To Tweet

“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing

#ContentMarketing is a commitment, not a campaign. Click To Tweet

“Content marketing is the only marketing left.” ~Seth Godin

#ContentMarketing is the only marketing left, says @SethGodin Click To Tweet

“Stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

Stop interrupting what people are interested in and be what people are interested in. Click To Tweet

“Make your customer the hero of your stories.” ~ Ann Handley

Make your customer the hero of your stories, says @AnnHandley Click To Tweet

Your brand is so much more than what you sell.” ~ Jon Iwata, SVP, Marketing and Communications, IBM

Your brand is so much more than what you sell. Click To Tweet

“Marketing is too important to be left to the marketing department.”~ David Packard

Marketing is too important to be left to the marketing department Click To Tweet

“The buyer journey is nothing more than a series of questions that must be answered.” ~ IDC

The buyer journey is nothing more than a series of questions that must be answered. Click To Tweet

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

People don’t buy what you do, they buy why you do it, says @SimonSinek Click To Tweet

“Market like the year you are in!” ~ Gary Vaynerchuck

Market like the year you are in, says @GaryVee Click To Tweet

“Don’t find customers for your products, find products for your customers.”  ~ Seth Godin

Don't find customers for your products, find products for your customers, says @SethGodin Click To Tweet

“Content is king, but distribution is queen and she wears the pants.” ~ Jonathan Perelman, Buzzfeed

Content is king, but distribution is queen and she wears the pants Click To Tweet

“Content is the atomic particle of all digital marketing, says @Lieblink”~ Rebecca Lieb

Content is the atomic particle of all digital marketing Click To Tweet

“Make your marketing so useful, people will pay you for it.” ~ Jay Baer

Make your #marketing so useful, people will pay you for it, says @JayBaer Click To Tweet

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis

Content builds relationships. Relationships are built on trust. Trust drives revenue. Click To Tweet

“Help your customers and you help your business.” ~ Leo Burnett

Help your customers and you help your business Click To Tweet

“Business has only two functions – marketing and innovation.”  ~ Milan Kundera

Business has only two functions - #marketing and innovation Click To Tweet

(Knowledge drop: Most people attribute the above quote to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said:  “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” But Milan said it first. Here’s another good one from Peter…)

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

#Marketing is about knowing your customer so well that your product sells itself Click To Tweet

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy

“The aim of marketing is to make selling superfluous.” ~ Peter Drucker

The aim of marketing is to make selling superfluous. Click To Tweet

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki

“Either write something worth reading or do something worth writing about.” ~ Benjamin Franklin

Either write something worth reading or do something worth writing about. Click To Tweet

“Markets are conversations.” ~ The Cluetrain Manifesto

“Marketing takes a day to learn and a lifetime to master.” ~ Phil Kolter

#Marketing takes a day to learn and a lifetime to master. Click To Tweet

“Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

Marketing is no longer about the stuff that you make, but about the stories you tell. Click To Tweet

“There is nothing more valuable than a spotless reputation.” ~ William Shakespeare

There is nothing more valuable than a spotless reputation. Click To Tweet

“Companies that speak in the language of the pitch are no longer speaking to anyone.” ~ The Cluetrain Manifesto

Companies that speak in the language of the pitch are no longer speaking to anyone. Click To Tweet

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

People never forget how you made them feel! Click To Tweet

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Showing 24 comments
  • Eric Wittlake

    “Marketing is too important to be left to the marketing department.” The funny thing is, when marketing extends beyond the marketing department, the business doesn’t call it marketing anymore.

    Michael, do you think social media finally changing this? It seems there is more recognition of the public and broad influence the entire organization can have now, without clear departmental or functional boundaries around it.

    Interested in hearing your thoughts on this.

    — @wittlake

    • Michael Brenner

      Hi Eric,

      Yes that quote is one of my favorites. I absolutely believe marketing is the job of everyone in the company. That is why I think social marketers should be encouraging “brand ambassadors” outside of marketing vs. just “enabling” their own marketing departments. And since social media is essentially an opportunity to interact with customers directly, this should force more collaboration between all outward facing or outward “concerned” organizational silos like the obvious ones in sales, customer service, communications along with the less-obvious ones like legal, HR and operations.

      Best, Michael

  • Lydia

    I love “The urgent can drown out the important”, so true in the multi-tasking world we live in!

    • Michael Brenner

      Hi Lydia! That is not a really famous quote but one I think deserves to see more light. Thanks for helping to get the word out.

  • Nicholas Kontopoulos

    One of my favorites at the moment is:

    Man’s mind, once stretched by a new idea, never regains its original dimensions – Oliver Wendell Holmes

    • Michael Brenner

      That is an excellent one! Thanks Nicholas.

  • Diana

    I like “Even though you are on the right track, you’ll get run over if you just sit there”. Will Rogers

    • Michael Brenner

      Love that one! Thanks for contributing Diana!

  • Giles Farrow

    There’s the measurement classic:

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

    John Wanamaker, US department store merchant (1838 – 1922)

    • Michael Brenner

      Hi Giles, I love that quote too but did not include it because it is often attributed to 3 different people: David Ogilvy, John Wanamaker and Lord Leverhulme the founder of Unilever.

  • auf

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

    Hi~ Could you please tell me the year of this quote? I would like to include it in my assignment.really need it…

    • Michael Brenner

      Yes, he wrote that in his 1954 book “The Practice of Management.”

  • Gerard

    Awesome stuff – don’t fully agree with Sergio Zyman’s statement but love the words of David Packard.

  • Robert Jordan

    Nice Collection Michael ! I love this post and I great inspired by one beautiful and short quote by Seth Godin that …“Don’t find customers for your products, find products for your customers.” Really Inspired..

  • kelvin simon

    good thought, can you help me in this why advertising in the final analysis should be news?
    thanx

  • Doug Kessler

    Great list, Michael.

    I love Drucker (he and Theodore Leavitt got me into this game).

    I was raised on David Ogilvy (my first job) and always remember, “The consumer is not a moron, she’s your wife.”

    Easily adapted to B2B. I like the warning against condescension.

  • John Walsh

    My favorite is from the founder of Geek Squad, “marketing is a tax you pay for being unremarkable”.

    • Michael Brenner

      Thanks John, that is a great quote! Speaks to the larger business and the need for innovation.

  • Edger Menezes

    “Marketing is that key with infinite locks for eternity while ensuring it trends with all blends” just thought of sharing this as well to your inspiring list

  • issa

    dont find customers for your products,find products for your customers, thats mt favourite i love it thanks MICHAEL

  • Andrea Torti

    I really like Seth Godin’s first quote – and I think he’s right: regardless of our professional field, we get known by what we produce, both on and offline.

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