20 Quotes To Inspire Your Marketing

 In Marketing Strategy

I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection.

So in light of this, I pulled out some old scraps of paper that used to litter my desk as a younger marketer. And I did some research to try and find some of the best marketing quotes to inspire you to your greatest marketing accomplishments ever.

Here is my collection of 20 quotes to inspire your marketing. I’d love to hear from you on yours. Which ones did I miss?

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman

“Don’t find customers for your products, find products for your customers.”  ~ Seth Godin

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy

“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR

“The urgent can drown out the important.” ~ Marissa Mayer, VP of search products and user experience at Google

“The aim of marketing is to make selling superfluous.” ~ Peter Drucker

“Business has only two functions – marketing and innovation.”  ~ Milan Kundera

Most people attribute the above quote to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said:  “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.”

“Marketing is too important to be left to the marketing department.” ~ David Packard

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki, author of Engage and Founder of Alltop

“Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now'” ~ Unknown

“Markets are conversations.” ~ Levine, Locke, Searls and Weinberger inThe Cluetrain Manifesto

“Content is King!” ~ Bill Gates

“What helps people, helps business.” ~ Leo Burnett

“Marketing takes a day to learn.  Unfortunately it takes a lifetime to master.” ~ Phil Kolter

“Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs

“The aim of marketing is to get customers to know, like and trust you.” ~ Unknown

“The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” ~ Levine, Locke, Searls and Weinberger inThe Cluetrain Manifesto

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Showing 22 comments
  • Eric Wittlake

    “Marketing is too important to be left to the marketing department.” The funny thing is, when marketing extends beyond the marketing department, the business doesn’t call it marketing anymore.

    Michael, do you think social media finally changing this? It seems there is more recognition of the public and broad influence the entire organization can have now, without clear departmental or functional boundaries around it.

    Interested in hearing your thoughts on this.

    — @wittlake

    • Michael Brenner

      Hi Eric,

      Yes that quote is one of my favorites. I absolutely believe marketing is the job of everyone in the company. That is why I think social marketers should be encouraging “brand ambassadors” outside of marketing vs. just “enabling” their own marketing departments. And since social media is essentially an opportunity to interact with customers directly, this should force more collaboration between all outward facing or outward “concerned” organizational silos like the obvious ones in sales, customer service, communications along with the less-obvious ones like legal, HR and operations.

      Best, Michael

  • Lydia

    I love “The urgent can drown out the important”, so true in the multi-tasking world we live in!

    • Michael Brenner

      Hi Lydia! That is not a really famous quote but one I think deserves to see more light. Thanks for helping to get the word out.

  • Nicholas Kontopoulos

    One of my favorites at the moment is:

    Man’s mind, once stretched by a new idea, never regains its original dimensions – Oliver Wendell Holmes

    • Michael Brenner

      That is an excellent one! Thanks Nicholas.

  • Diana

    I like “Even though you are on the right track, you’ll get run over if you just sit there”. Will Rogers

    • Michael Brenner

      Love that one! Thanks for contributing Diana!

  • Giles Farrow

    There’s the measurement classic:

    Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

    John Wanamaker, US department store merchant (1838 – 1922)

    • Michael Brenner

      Hi Giles, I love that quote too but did not include it because it is often attributed to 3 different people: David Ogilvy, John Wanamaker and Lord Leverhulme the founder of Unilever.

  • auf

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

    Hi~ Could you please tell me the year of this quote? I would like to include it in my assignment.really need it…

    • Michael Brenner

      Yes, he wrote that in his 1954 book “The Practice of Management.”

  • Gerard

    Awesome stuff – don’t fully agree with Sergio Zyman’s statement but love the words of David Packard.

  • Robert Jordan

    Nice Collection Michael ! I love this post and I great inspired by one beautiful and short quote by Seth Godin that …“Don’t find customers for your products, find products for your customers.” Really Inspired..

  • kelvin simon

    good thought, can you help me in this why advertising in the final analysis should be news?

  • Doug Kessler

    Great list, Michael.

    I love Drucker (he and Theodore Leavitt got me into this game).

    I was raised on David Ogilvy (my first job) and always remember, “The consumer is not a moron, she’s your wife.”

    Easily adapted to B2B. I like the warning against condescension.

  • John Walsh

    My favorite is from the founder of Geek Squad, “marketing is a tax you pay for being unremarkable”.

    • Michael Brenner

      Thanks John, that is a great quote! Speaks to the larger business and the need for innovation.

  • Edger Menezes

    “Marketing is that key with infinite locks for eternity while ensuring it trends with all blends” just thought of sharing this as well to your inspiring list

  • issa

    dont find customers for your products,find products for your customers, thats mt favourite i love it thanks MICHAEL

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