Last week, I attended MarketingProfs B2B Marketing Forum. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while!
I felt really fortunate to present at this year’s forum. So below you will see some of my top “tweeted notes,” a few other great moments and my slides from the event. You can also register for a streamlined virtual “Best of” version of the MarketingProfs B2B Marketing event including my presentation.
Top takeaway of the conference for me: content marketing is the hot topic of the moment in B2B Marketing. Every session I attended (including my own) on content marketing was jam-packed with lots of questions from fellow B2B Marketers around how to sell it in, how to create a content hub and how to generate the most effective content and ROI from content marketing objectives.
Wow! 4,500 @slideshare views over the weekend of the new B2B Marketing Innovation eBook http://t.co/E6HXpaST #mpb2b
— TopRank Marketing B2B (@toprank) October 1, 2012
RT @caseycarey @pgillin @NoyesJesse says early-stage folkss "don't come to us for what we sell. They come for what we know." #mpb2b | +1
— Michael Brenner (@BrennerMichael) October 3, 2012
Content Marketing isn't enough. Create rabid fans and then pour them a beer: http://t.co/CMzSOvbb #mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
@pgillin kicking off the #mpb2b workshop on content marketing – says the funnel has been "flipped" and traditional tactics no longer work?
— Casey Carey (@caseycarey) October 3, 2012
So cool. @veronica_jarski did an info doodle of my talk. I love it. Thank you! #mpb2b pic.twitter.com/MHSqn3VE
— Michael Brenner (@BrennerMichael) October 4, 2012
RT @StephanieTilton: 67% of B2B marketers segment only by geography, title + industry @btobmarketing | UGH! Buyer stage so important #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
You need to get the leader of your org to explain the value of content marketing then give them goals says @amandamaks #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
Great tip from @robyoegel. Don't create excuses to stay away from any social channel. Get on and engage to drive more traffic #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
Love this: content marketing is about helping the reader become a better business person, says @gradontripp #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
RT @jennymoebius: “Focus on 3 things: utility, share-ability, & remarkability” via @abelniak http://t.co/tcCLFgqL #mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
IBM Digital engagement driving 3x the conversions of traditional marketing. Real leads, pipeline and sales. #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
"our #brand is experienced through our people" @IBM 4,000 embassadors across the organization. "Most powerful marketing tool we have" #Mpb2b
— Michael Brenner (@BrennerMichael) October 4, 2012
RT @cc_chapman: "Stop selling ships. Start selling destinations." – @techguerilla #mpb2b Love that!
— Michael Brenner (@BrennerMichael) October 5, 2012
Content marketing is using stories to attract and retain customers says @juntajoe at a packed house at #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
RT @dancarlson317: Content marketing is not a campaign – its an ongoing promise to your customers. Via @juntajoe at #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
#1 tip to effective content is to target content by buyer segment #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
Content marketing mission statement. Create content that answers your customers top questions. That's ours! @juntajoe #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
Create a list of all your customers questions. Then answer them #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
Content helps you achieve business objectives not content objectives says @juntajoe channeling @jaybaer #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
RT @cc_chapman: "Culture is the most important component of becoming a successful social business." – @ambercadabra #mpb2b | Amen!
— Michael Brenner (@BrennerMichael) October 5, 2012
67 percent of B2B customers are people, lol (the rest are fake Twitter followers) via @samfiorella #mpb2b
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) October 5, 2012
No customer is looking for a "thought leader" – that doesn't sell stuff! says @shellykramer just solve their pains, help them grow #Mpb2b
— Michael Brenner (@BrennerMichael) October 5, 2012
Let me know what you think in the comments below. And please follow along on Twitter, LinkedIn, Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
