Be The Change You Want To See In B2B Marketing

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals. It is one of the reasons I started blogging. And as a “B2B Marketing Insider,” I am a practitioner and need to make sure I practice what I preach. So what is the best way to be the change you want to see in B2B Marketing?

I truly believe Life Is Short! In that article I challenged myself to ask whether I was pushing myself hard enough, to consider whether I was achieving my goals and to remind us all that we are the only ones to blame if we are not where we want to be. But is that really the answer? Let’s look at a few other people for their recent thoughts:

Slow Down

One person whose blog I enjoy and whose life story I truly admire is Jonathan Fields (@jonathanfields). Jonathan writes about how to build the life you want, offers tips to small business owners and also writes amazingly inspiring articles. In “Hair On Fire Minus One” he suggests we slow down, even just one gear. Jonathan tested this theory when he was a big-shot securities lawyer (he’s not any more!) and found that he was making fewer mistakes and was actually more productive.

Becoming A Change Agent

Earlier this week I defined The State Of The Union In B2B Marketing. The comments were great and really extended my thoughts. One comment from the post’s syndication to B2CMarketingInsider came from William Toll (@utollwi) who directed me to David Meerman Scott‘s (@dmscott) perfectly-timed article. He reminds us that we all have choices. We can become a change agent, go with the flow or leave any situation.

Get Comfortable With Discomfort

In Getting Comfortable With Discomfort: the Art of Transformation, leadership-guru Lisa Petrilli (@lisapetrilli) recommends that we try accept the fear of change and expect that it’s going to feel a little uncomfortable. In a previous post she also suggests we attempt small changes in our perspective in order to achieve real transformation in life and work.

Listen To Your Mom

My wife, Liz Brenner (@lizbrenner) just started her own blog on leadership. Her advice is to listen to your Mom. I call these the “Mom laws” and often advise people to include these in social media guidelines. Liz suggests that if you are nice to everyone, always listen to the customer, ask for what you want, make friends and use your manners, then you will find success and inspiration in life and work.

Lost In Social Media

And just this morning, SAP’s own Natascha Thomson (@nathomson) pointed me to this great post from Cisco’s Petra Neiger (@petra1400) where she theorizes on the reasons behind slowness to change in marketing, especially with social media. She mentions that many marketers are either afraid of losing control, afraid of of change, ignore change completely and finally are just a little bit lost. She offers great tips for each issue and ends with “Don’t worry. Be happy!”

So to summarize how to “be the change you want to see” in B2B Marketing:

  • Never forget that life is short
  • Slow down
  • Remember that you have choices
  • Get comfortable being a little uncomfortable
  • Make your Mom proud
  • And don’t worry. Be happy

Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.

2 thoughts on “Be The Change You Want To See In B2B Marketing

  1. Michael,

    Thank you so much for the incredibly kind mention of my “Getting comfortable with discomfort” post – I genuinely appreciate it. I love that what you’ve really focused on here is the art of moving forward – and the ways that may work for people depending on where they are at on their journeys…

    I wish you all the very best in meeting your goals in 2011 and hope to be seeing you along the way in LeadershipChat or even, perhaps, in real life!

    Lisa Petrilli

    1. Thanks Lisa. You even find a way to be inspiring in a blog comment – truly a special gift! Honored that you stopped by and wishing you all the best. It would be great to meet in real life soon.

      Thanks and best,

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