Weekend Reading: “Shift” by Sean M. Doyle
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.
Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – they chase the trends and/or they lag behind best practices. Both of which don’t work effectively and give marketing a bad perception.
In Shift, the author explains why marketing is so important and, when done correctly, how it makes sales easier and more efficient, and increases a company’s profitability more quickly.
For someone new to marketing or suddenly in charge of marketing (or company growth) this is a book they can read to dispel common myths about marketing and to understand what is now critically important in modern marketing and sales.
A bit more about the book…