Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have.
SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there are some quick fixes you can implement today to improve your search rankings right away.
10 SEO Tips To Boost Your Search Rankings Today
Here are 10 SEO tips to boost your search engine rankings today, courtesy of the Whole Brain Group:
- Add alt text to your images
Adding alt text to your images not only improves the accessibility of your content for those with vision impairments, but it also tells Google what the images are. Since Google can’t “see” images and can only read text, adding keyword-rich alt text helps Google “read” your images, which in turn helps improve your SEO.
Keyword-rich alt text is about being descriptive and short but not spammy. Your alt text should contain your target keywords and phrases relevant to your content as well as the context and purpose of your image.
- Use headings and subheadings
Headings are extremely important as they help Google understand what to expect in the following sections of your content. By including keywords in your headings, you help Google see that the content under a heading will be covering the same topic as your keywords, which is great for SEO.
- Encourage social sharing
While Google may not be using social sharing in their search algorithms, it doesn’t mean you can’t use social shares to boost your SEO. Since Google tracks (aka. crawls) Facebook and Twitter, it will see any content that is shared.
Social sharing also drives your brand awareness. The greater visibility and awareness your brand gets, the more potential customers and prospects will be searching your company. This signals Google to give greater weight to your content, which benefits your search rankings.
To make it easier for people to share your content, consider adding social sharing buttons to your blogs. You can also ask your audience directly to share your content. Just make sure you don’t do this for every single post you publish since it can feel spammy and overly self-promotional.
Visual content drives social media engagement and sharing, so you should add compelling visuals to your content. Take Twitter for example, tweets with images get 89% more likes and 150% more retweets!
You will also want to cross-promote your content on multiple social channels to increase your reach and sharing. Make sure to tailor your messaging for each channel as every platform serves a unique audience, and what they find appealing may differ from the audience of another channel.
- Optimize title tags
Title tags of your web pages and blog posts are one of the most important factors influencing your SEO and Google ranking. The title tag is what is displayed in search results.
So in your title tags, you will want to include long tail keywords, which are those keyword phrases that are relevant and specific to the topic of your content. You will also want to keep your title tags to 50-60 characters as that is the optimal character length.
While you want to make your title tags easy for Google to find and rank your content, they should also be easy for people to understand. After all, real humans (not robots) will be the ones searching for those keywords and reading your content.
Some SEO experts also suggest placing your keywords toward the front of your title tags, but others believe this isn’t necessary. Whether this does make a difference on your search ranking or not, it doesn’t hurt to apply this rule to your title tags.
- Add keywords to URLs
Google also looks at your URLs when it comes to search rankings, so you want to make sure your URLs include keywords that are relevant to your business which your audience will likely be searching for.
Leave out low-value words like “and,” “or,” “stop,” etc. that add clutter and make your URLs more spammy looking. Omitting low-value words ultimately helps Google to better understand what your content is about, making your content appear to be of higher quality, which helps with your SEO.
Optimizing your URLs may also involve improving your site structure. You will want to follow the proper hierarchy to build a powerful site structure that boosts your search rankings.
- Add meta descriptions
Meta description is the line of text that appears below your titles or headings in search results. While meta descriptions do not have a direct impact on search rankings, they are extremely important in helping searchers see if they have found what they are looking for and in getting them to click through to your content.
- Link to external sites
Linking your content to other sites that have domain authority shows Google that you are providing good, valuable information to readers, which enhances your credibility and improves your ranking.
While you may be tempted to add as many links as you can, you don’t want to include irrelevant or low-quality ones that make your content look like it is trying to manipulate the search engine rankings. This can make your content seem spammy, which diminishes its value and credibility. Always include high-quality links that are relevant to the topic of your content, which your readers will find useful.
- Provide value
Today’s search engines are sophisticated and smart enough to tell whether your content is manipulating the rankings or not. But at the same time, they can also identify content that people will find valuable. So when writing your content, think about what will truly bring value to your readers (the humans!), then look at how you can optimize it for the robots.
- Blog regularly and consistently
According to Whole Brain Group, Google loves websites that update their content regularly. So if you have a blog, you want to make sure you are publishing new content on a consistent basis.
For most companies, they see the highest ROI for lead conversions when they are posting a new blog every day. But if you don’t have the resources to do so, you can start with once per week. You do want to aim for at least one blog a week though, since if you do less than that your readers may forget about your blog.
- Avoid confusing homonyms
Whole Brain Group defines search homonyms as vague terms that could refer to various different and unrelated things. A great example of confusing homonyms is the word “apple.” When you search “apple,” are you looking for the Apple brand or apple fruit? When selecting the keywords you will be using, try to get as specific as you can and avoid confusing homonyms that can negatively affect your search rankings.
What other tips or recommendations do you have for improving one’s SEO or search rankings? Please share them below!