Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?
by Mark Schmukler on May 22, 2018 in Search Marketing
Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]
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Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now
by Mark Schmukler on Apr 16, 2018 in Content Marketing
After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]
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How to Create a Powerful Customer Experience Strategy
by Mark Schmukler on Mar 20, 2018 in Content Marketing
The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX), […]
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4 Crucial Considerations for Successful Branding In a Digital World
by Mark Schmukler on Feb 19, 2018 in Content Marketing
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]
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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018
by Mark Schmukler on Jan 16, 2018 in Content Marketing
Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]
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3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing
by Mark Schmukler on Dec 4, 2017 in Content Marketing
It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]
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