Article by Mark Schmukler

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  Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

  08 Mar 2023 in Search Marketing

  Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to 5.6 billion daily searches and around 2 trillion global searches annually. 1 The average person conducts between three and four searches daily, and those numbers are expected

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  Why LinkedIn Still Ranks #1 for B2B Marketers

  14 Feb 2023 in Social Media

  LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement among B2B marketers. Our most recent Sagefrog B2B Marketing Mix Report examining marketing

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  Top Customer Retention Strategies for B2B Marketers in 2023

  03 Jan 2023 in Marketing Strategy

  With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but

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  Digital Personalization Trends for This Year

  30 Nov 2022 in Strategy

  80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions

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  5 B2B Marketing Tactics You Can’t Ignore in 2023

  02 Nov 2022 in B2B Marketing

  Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways,

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  Is Account-Based Marketing Right for You?

  31 Oct 2022 in B2B Marketing

  Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. ABM involves identifying, obtaining, and marketing to targeted, high-value accounts and communicating directly with executives and business leaders who have authority in large purchasing or contractual decisions. This suits the B2B space by targeting specific decision-makers right from the start, filtering out

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  21 B2B Marketing Strategies That Will Deliver Success In 2023

  12 Oct 2022 in Strategy

  “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing

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  5 Ways B2B Companies Can Build Brand Trust

  31 Aug 2022 in Content Marketing

  In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur. While tried-and true-marketing tactics can be a piece of the puzzle, building trust goes far beyond running ads and

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  7 Marketing Tips for Successful LinkedIn Advertising

  27 Jul 2022 in Social Media

  When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in

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  Social Media Recruitment: Optimizing Your Hiring Leads

  28 Jun 2022 in Social Media

  The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March

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