4 Trending B2B Marketing Strategies (Not Tactics) for 2019

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

by Mark Schmukler on Dec 10, 2018 in Marketing Strategy

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]

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Building a Great B2B Loyalty Program to Prevent Churn

Building a Great B2B Loyalty Program to Prevent Churn

by Mark Schmukler on Oct 15, 2018 in Marketing Strategy

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]

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Create Meta-Descriptions That Land High-Quality Prospects

Create Meta-Descriptions That Land High-Quality Prospects

by Mark Schmukler on Oct 8, 2018 in Content Marketing

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand […]

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Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

by Mark Schmukler on Sep 10, 2018 in Content Marketing

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. To avoid the wrath of Google, you can optimize […]

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How to Recover from a PR Scandal

How to Recover from a PR Scandal

by Mark Schmukler on Aug 8, 2018 in Content Marketing

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]

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GDPR: What It Means and How to Make Your Website Compliant

GDPR: What It Means and How to Make Your Website Compliant

by Mark Schmukler on Jun 27, 2018 in Content Marketing

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and […]

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