How to Make a Mid-Year Marketing Review Worth Your Time

by Mark Schmukler on Jun 20, 2019 in Marketing Strategy

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]

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HubSpot and Salesforce: Rivals or Partners?

by Mark Schmukler on May 30, 2019 in Marketing Strategy

Marketing agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are many articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their pricing, […]

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How to Launch a New Brand & Website the Right Way

by Mark Schmukler on May 9, 2019 in Content Marketing

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]

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How to Combine Outbound & Inbound Marketing [Examples & Ideas]

by Mark Schmukler on Apr 25, 2019 in Content Marketing

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]

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4 Ways to Make Your B2B Marketing Videos Social-Ready

by Mark Schmukler on Mar 28, 2019 in Content Marketing

B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […]

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Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

by Mark Schmukler on Feb 21, 2019 in Content Marketing

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […]

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