Article by Mark Schmukler

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  5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

  21 Jan 2022 in Social Media

  If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this

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  Proving Marketing Campaign Success with Metrics

  20 Dec 2021 in Content Marketing

  Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough

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  How to Build Trust With Your Customer Marketing Strategy

  30 Nov 2021 in Content Marketing

  Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully

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  21 B2B Marketing Strategies That Will Deliver Success In 2022

  13 Nov 2021 in Strategy

  “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing

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  How to Build a Modern Conversational Growth Strategy

  27 Oct 2021 in Content Marketing

  At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be

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  Choosing the Right Social Media Platforms for Your Buyer Personas

  20 Sep 2021 in Social Media

  What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a

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  4 Calls-to-Action Proven to Increase Lead Generation

  10 Aug 2021 in Content Marketing

  Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The

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  How to Showcase Your Company Culture on Social Media

  18 Jul 2021 in Social Media

  Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that

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  Your Guide to a Smart B2B Website Strategy

  23 Jun 2021 in Content Marketing

  Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t

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  Why B2B Email Video Marketing Should Be Your Top Priority

  16 Jun 2021 in Content Marketing

  Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking

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