Mark Schmukler

The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect more—and they're not a

More than half the world—nearly 64% of the global population—is on social media, spending an average of two hours and n

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operati

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a r

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage th

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand's identity, forging

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to

Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic acce

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—a