Fresh Content Marketing Ideas for Your B2B Buyer’s Journey
by Mark Schmukler on Feb 21, 2019 in Content Marketing
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […]
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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”
by Mark Schmukler on Jan 21, 2019 in Marketing Strategy
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]
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4 Trending B2B Marketing Strategies (Not Tactics) for 2019
by Mark Schmukler on Dec 10, 2018 in Marketing Strategy
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]
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Building a Great B2B Loyalty Program to Prevent Churn
by Mark Schmukler on Oct 15, 2018 in Marketing Strategy
We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]
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Create Meta-Descriptions That Land High-Quality Prospects
by Mark Schmukler on Oct 8, 2018 in Content Marketing
You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it. While social is a great way to promote content to followers, your best shot at bringing in brand […]
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Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)
by Mark Schmukler on Sep 10, 2018 in Content Marketing
Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. To avoid the wrath of Google, you can optimize […]
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