Article by Mark Schmukler

  • Social Media Recruitment: Optimizing Your Hiring Leads

    The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March

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  • digital personalization

    Digital Personalization Trends for 2022

    80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions

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  • b2b brand refresh

    6 Signs Your B2B Brand Needs a Refresh

    Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind. We see thousands of ads, brands, logos, and headlines

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  • b2b marketing tactics

    5 B2B Marketing Tactics You Can’t Ignore in 2022

    Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways,

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  • The Top Marketing Automation Software for B2B Companies

    Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the cornerstone of any lean and efficient marketing department, freeing up teams’ time and resources from repetitive tasks that are necessary for campaign success. By utilizing marketing automation software for B2B companies, you can improve customer experiences with personalized content and target your

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  • 5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

    If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this

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  • proving campaign success with marketing metrics

    Proving Marketing Campaign Success with Metrics

    Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough

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  • building trust

    How to Build Trust With Your Customer Marketing Strategy

    Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully

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  • 21 B2B Marketing Strategies That Will Deliver Success In 2022

    “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing

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  • How to Build a Modern Conversational Growth Strategy

    How to Build a Modern Conversational Growth Strategy

    At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be

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