Mark Schmukler, Author at Marketing Insider Group

Mark Schmukler

Mark Schmukler, CEO and Co-founder of Sagefrog Marketing Group, LLC, brings more than 30 years of global marketing and consulting experience to the agency, leveraging his B2B background to lead brand strategy and business development. Headquartered in Doylestown, PA with offices in Philadelphia, Princeton, and Lehigh Valley, Sagefrog is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services. Founded in 2002, Sagefrog’s mission is to accelerate client success through branding and strategy, websites and digital, content and inbound, and traditional marketing services. Visit Sagefrog.com or call 215.230.9024.

Article by Mark Schmukler

How to Showcase Your Company Culture on Social Media

18 Jul 2021 in Social Media

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that
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Why B2B Email Video Marketing Should Be Your Top Priority

16 Jun 2021 in Content Marketing

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking
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6 Tips for a Killer B2B Email Marketing Campaign

19 May 2021 in Content Marketing

Do you open every single email you receive? If you’re like most people, the answer is probably a hard no. And just because your audience can access their email anytime, anywhere, that doesn’t necessarily mean they’re opening more emails. In fact, the opposite may be true as B2B email marketing continues to grow and email
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Create B2B Content Your Audience Actually Wants to Read

21 Apr 2021 in Content Marketing

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they
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6 Tips for Building a Social Media Marketing Strategy that Actually Works

18 Mar 2021 in Social Media

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and
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How to Get And Keep Your Audience’s Attention

18 Feb 2021 in Content Marketing

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have
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The Importance of Developing Trust Through Branding

28 Jan 2021 in Content Marketing

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must
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Take Your Content Beyond the Blog in 2021

17 Dec 2020 in Content Marketing

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.
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21 B2B Marketing Strategies That Will Deliver Success In 2021

18 Nov 2020 in Strategy

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy
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Why LinkedIn Ranked #1 for B2B Marketers in 2020

04 Nov 2020 in Social Media

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the
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