Article by Mark Schmukler

  • Take Your Content Beyond the Blog in 2021

    17 Dec 2020 in Content Marketing

    We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.

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  • 4 Ways to Stand Out from B2B Competitors Using Digital Marketing

    25 Nov 2020 in Marketing Strategy

    It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals

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  • 20 B2B Marketing Strategies That Will Deliver Success In 2021

    18 Nov 2020 in Strategy

    “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy

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  • Why LinkedIn Ranked #1 for B2B Marketers in 2020

    04 Nov 2020 in Social Media

    Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the

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  • 5 Tips for Creating Lead-Generating Marketing Campaigns

    22 Sep 2020 in Demand Generation

    Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need

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  • 4 SEO Tips to Increase Your Organic Traffic

    18 Aug 2020 in Content Marketing

    You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has

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  • 5 Inbound Marketing Hacks to Grow Your Business

    20 Jul 2020 in Content Marketing

    The B2B marketing landscape is ever-changing. Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Now, with the internet at their fingertips, people are educating themselves, researching their questions online, and even completing purchases

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  • web strategy is important

    Your Guide to a Smart B2B Website Strategy in 2021

    23 Jun 2020 in Content Marketing

    Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t

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  • brand personality social media

    How to Convey Your Brand Personality Through Social Media

    25 May 2020 in Social Media

    You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience

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  • The 5 Best KPIs for Measuring B2B Brand Awareness

    27 Apr 2020 in Marketing Strategy

    Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey, it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness

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