How to Launch a New Brand & Website the Right Way

by Mark Schmukler on May 9, 2019 in Content Marketing

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]

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How to Combine Outbound & Inbound Marketing [Examples & Ideas]

by Mark Schmukler on Apr 25, 2019 in Content Marketing

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]

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4 Ways to Make Your B2B Marketing Videos Social-Ready

by Mark Schmukler on Mar 28, 2019 in Content Marketing

B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […]

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Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

by Mark Schmukler on Feb 21, 2019 in Content Marketing

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […]

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

by Mark Schmukler on Jan 21, 2019 in Marketing Strategy

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]

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19 B2B Marketing Strategies for 2019

by Mark Schmukler on Dec 10, 2018 in Marketing Strategy

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]

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