Michael Brenner
Articles by Michael Brenner
White papers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equa
Recently there’s definitely been an increase in the expectation that marketers need to deliver more than they have in the
Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major rol
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, em
The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation,
With the emergence of content "spam" generated by AI tools like ChatGPT and others, personalizing your marketing communicat
Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fra
Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is
In today's crowded and increasingly digital content marketing landscape, you need a strong content strategy in order to rea
Let's cut to the chase. The simple answer from the research is clear: In general, blog posts should be more than 1,000 word