Michael Brenner
Articles by Michael Brenner
You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter,
Lead qualification helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are lik
What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship
When the COVID-19 pandemic struck and in-person events were canceled, virtual events and webinars came to the rescue. Whil
You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Sto
In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption, we noticed an interesting trend. By
I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracl
Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I'v
Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customer