Michael Brenner
Articles by Michael Brenner
For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tact
It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conduct
I call them conference hoppers. Others use harsher, derogatory terms that probably aren’t appropriate for this blog to d
Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s cl
In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of onli
We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is
It’s easy to get caught up in website traffic numbers, conversion rates, and that essential ROI of your marketing campai
Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media conte
Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not under
As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance.