So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. You may be scratching your head and asking yourself, “What makes for good content?”
To help you answer that question, Venngage asked 46 content marketing experts to share their tips for creating great content (in full disclosure, I am one of them!). Here are the top ten tips to help you start creating the content that people will love:
- Offer Real Value
Many experts agree that good content should add real value to readers. When people finish reading your content, they should be able to walk away with actionable steps and tips, new insights, or potential solutions that they can apply to the business challenges they are facing.
- Know Your Audience
To create valuable content, you must have a solid understanding of your audience first. By finding out what questions your target audience is asking, or what business challenges they are trying to solve, you’ll be able to create content that is relevant to their interests and needs.
Conduct research and ask your customers what content they would like to see at each stage of the buyer’s journey. You’ll be able to create better content that addresses your customers’ biggest challenges and questions throughout the buying process.
- Write Long-form Content
Top performing content on average is longer, ranging anywhere from 1000 to 3000 words. Long-form posts are better for SEO as they offer more opportunities for backlinks. Well-researched, in-depth posts also offer more value to readers, which can help increase shares and establish your credibility in your space.
- Repurpose Your Content
To get the most out of your content, several experts recommend using a variety of forms for each piece so your content can be consumed in the medium your audience prefers. For example, you can turn a blog post into an infographic, video, SlideShare or ebook. Recycling content allows you to share and promote your content across various social media sites and channels so it reaches more people.
- Entertain Your Readers
A great piece of content should both educate and entertain your readers to make the process of consuming the content more fun and enjoyable. For example, some of the experts use personal stories, jokes, images and data visualizations to keep their readers engaged.
- Build Influence
Invest time in building connections and relationships with influencers and experts in your space as they can help co-create, share and advocate for your content. Also become a regular contributor to other publications. By getting more influencers linking back to your content as well as publishing to other top sites, you can increase your credibility and authority, improve brand awareness and reach of your content.
- Get Feedback
Get feedback as soon as possible, both before and after you publish a piece of content. Use this feedback to improve your future content. You can also monitor other sites your audience visits, including your competitors, to track trends in their top performing content. This will give you a good idea of the content your audience is interested in.
Always monitor what’s working and isn’t, and revise your content strategy accordingly. Use tactics that you know will work for your audience, but at the same time don’t be afraid to try something new. Those creative ideas may help your content stand out from the crowd and attract people’s attention.
- Engage Your Community
For some experts, creating content is only half of the job done, the other half is engaging the community who reads, shares and interacts with your content. This helps you build a network of engaged followers and advocates for your brand.
- Aim For Quality Over Quantity
Many experts agree that you shouldn’t be creating content just for the sake of having content. It’s better to focus your time and effort on producing higher quality content, even if it means getting fewer pieces out. There’s already a lot of great content out there, so your content needs to be better to stand out from the noise.
Check out all 46 expert tips in the infographic below!