What are your favorite content marketing quotes?
In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.
In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.
We’ve already published and updated some of the best marketing quotes to inspire your strategy overall.
But before we get to the best content marketing quotes from some of the top influencers in content marketing, here’s some of my own most popular content marketing quotes:
“The difference between Content and Content Marketing is the destination.” (Destination = a website or print magazine that you own to build an audience, by publishing customer-focused content, consistently.)
The difference between Content and #ContentMarketing is the destination. Click To Tweet“Content marketing is the gap between what brands produce and what consumers actually want.”
#ContentMarketing is the gap between what brands produce and consumers actually want. Click To Tweet“If great content is the hero, then banners are the villain.”
If great content is the hero, then banners are the villain. Click To Tweet“Behind every piece of bad content is an executive who asked for it.”
Behind every piece of bad content is an executive who asked for it. Click To TweetI hope you liked some of those?
Here are some of our favorites Content Marketing quotes (updated for 2017).
We hope you you find some inspiration in these. Have other quotes you love? We’d love to hear from you!
“Content Marketing is all the Marketing that’s left.” ~ Seth Godin
#ContentMarketing is the only marketing left, says @SethGodin Click To Tweet“Banners have 99 problem and a click ain’t one.” ~ Scott Sorokin, Chief Strategy Officer at Razorfish
Banners have 99 problem and a click ain’t one. Click To Tweet“We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.
We need to stop interrupting what people are interested in and be what people are interested in. Click To Tweet“Make your customers the her of your stories.” ~ Ann Handley, , Chief Content Officer, MarketingProfs
Make your customers the her of your stories. Click To Tweet“Content Marketing provides 4x the ROI of our traditional marketing spend.” ~ Julie Fleischer, VP Marketing, Neustar
Content Marketing provides 4x the ROI of our traditional marketing spend. Click To Tweet“It’s not the best content that wins. It’s the best promoted content that wins.” ~ Andy Crestodina
It's not the best content that wins. It's the best promoted content that wins Click To Tweet“The buyer journey is nothing more than a series of questions that must be answered.” ~ Analyst Firm IDC
The buyer journey is nothing more than a series of questions that must be answered. Click To Tweet“Content is fire. Social media is gasoline.” ~ Jay Baer
Content is fire. Social media is gasoline. Click To Tweet“Content is the reason search began in the first place.” ~ Lee Odden
Content is the reason search began in the first place. Click To Tweet“What helps people, helps business.” ~ Leo Burnett
What helps people, helps business. Click To Tweet“Content is king.” ~ Bill Gates
Content is king. Click To Tweet“Content isn’t king, it’s the kingdom.” ~Lee Odden
Content isn't king, it's the kingdom. Click To Tweet“Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman, Buzzfeed
Content is king, but distribution is queen. And she wears the pants. Click To Tweet“Great content is the best sales tool in the world.” ~ Marcus Sheridan
Great content is the best sales tool in the world Click To Tweet“Market like the year you are in.” ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media
Market like the year you are in. Click To Tweet“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing
Content Marketing is a commitment, not a campaign. Click To Tweet“Content marketing is no longer a numbers game. It’s a game of relevance,” ~ Jason Miller
Content marketing is no longer a numbers game. It's a game of relevance. Click To Tweet“Google is the new corporate homepage.” ~ Jeremiah Owyang, Founder of Crowd Companies
Google is the new corporate homepage. Click To Tweet“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley
You need to create ridiculously good content... Click To Tweet“Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler
Traditional marketing talks at people. Content marketing talks with them. Click To Tweet“Content is the atomic particle of all marketing.” ~ Rebecca Lieb
Content is the atomic particle of all marketing Click To Tweet“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
Content builds relationships. Relationships are built on trust. Trust drives revenue Click To Tweet“Your brand is not what you sell.” ~ John Iwata, IBM
Your brand is not what you sell. Click To Tweet“When creating content, be the best answer on the internet.” ~ Andy Crestodina, and Lee Odden have both made similar comments that roughly translate to: If you want to rank for search, you need to create the best answer to a customer question.
When creating content, be the best answer on the internet. Click To Tweet“The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Founder and CEO Marketoon Studios
The best marketing doesn’t feel like marketing. Click To Tweet“Brands need to take the phrase ‘acting like a publisher’ literally.” ~ Dietrich Mateschitz, CEO of RedBull
Brands need to take the phrase 'acting like a publisher' literally. Click To Tweet“If you don’t like what is being said, then change the conversation.” ~ Don Draper
If you don't like what is being said, then change the conversation. Click To Tweet“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe, former head of content, Marriott
#ContentMarketing is like a first date. If all you do is talk about yourself, there won't be a second date. Click To TweetPlease follow me on Twitter, LinkedIn, Facebook and Google+ or Subscribe here for regular updates.
