29 Amazing Content Marketing Quotes To Inspire You

 In Content Marketing

What are your favorite content marketing quotes?

In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.

Marketing ROI Formula DownloadIn our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.

We’ve already published and updated some of the best marketing quotes to inspire your strategy overall.

But before we get to the best content marketing quotes from some of the top influencers in content marketing, here’s some of my own most popular content marketing quotes:

The difference between Content and Content Marketing is the destination.” (Destination = a website or print magazine that you own to build an audience, by publishing customer-focused content, consistently.)

The difference between Content and #ContentMarketing is the destination. Click To Tweet

Content marketing is the gap between what brands produce and what consumers actually want.

#ContentMarketing is the gap between what brands produce and consumers actually want. Click To Tweet

“If great content is the hero, then banners are the villain.”

If great content is the hero, then banners are the villain. Click To Tweet

“Behind every piece of bad content is an executive who asked for it.”

Behind every piece of bad content is an executive who asked for it. Click To Tweet

I hope you liked some of those?

Here are some of our favorites Content Marketing quotes (updated for 2017).

We hope you you find some inspiration in these. Have other quotes you love? We’d love to hear from you!

Content Marketing is all the Marketing that’s left.” ~ Seth Godin

#ContentMarketing is the only marketing left, says @SethGodin Click To Tweet

Banners have 99 problem and a click ain’t one.” ~ Scott Sorokin, Chief Strategy Officer at Razorfish

Banners have 99 problem and a click ain’t one. Click To Tweet

We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

We need to stop interrupting what people are interested in and be what people are interested in. Click To Tweet

Make your customers the her of your stories.” ~ Ann Handley, , Chief Content Officer, MarketingProfs

Make your customers the her of your stories. Click To Tweet

Content Marketing provides 4x the ROI of our traditional marketing spend.” ~ Julie Fleischer, VP Marketing, Neustar

Content Marketing provides 4x the ROI of our traditional marketing spend. Click To Tweet

It’s not the best content that wins. It’s the best promoted content that wins.” ~ Andy Crestodina

It's not the best content that wins. It's the best promoted content that wins Click To Tweet

The buyer journey is nothing more than a series of questions that must be answered.” ~ Analyst Firm IDC

The buyer journey is nothing more than a series of questions that must be answered. Click To Tweet

Content is fire. Social media is gasoline.” ~ Jay Baer

Content is fire. Social media is gasoline. Click To Tweet

Content is the reason search began in the first place.” ~ Lee Odden

Content is the reason search began in the first place. Click To Tweet

What helps people, helps business.” ~ Leo Burnett

What helps people, helps business. Click To Tweet

Content is king.” ~ Bill Gates

Content is king. Click To Tweet

Content isn’t king, it’s the kingdom.” ~Lee Odden

Content isn't king, it's the kingdom. Click To Tweet

Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman, Buzzfeed

Content is king, but distribution is queen. And she wears the pants. Click To Tweet

Great content is the best sales tool in the world.” ~ Marcus Sheridan

Great content is the best sales tool in the world Click To Tweet

Market like the year you are in.” ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media

Market like the year you are in. Click To Tweet

Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing

Content Marketing is a commitment, not a campaign. Click To Tweet

Content marketing is no longer a numbers game. It’s a game of relevance,” ~ Jason Miller

Content marketing is no longer a numbers game. It's a game of relevance. Click To Tweet

Google is the new corporate homepage.” ~ Jeremiah Owyang, Founder of Crowd Companies

Google is the new corporate homepage. Click To Tweet

You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley

You need to create ridiculously good content... Click To Tweet

Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler

Traditional marketing talks at people. Content marketing talks with them. Click To Tweet

Content is the atomic particle of all marketing.” ~ Rebecca Lieb

Content is the atomic particle of all marketing Click To Tweet

Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis

Content builds relationships. Relationships are built on trust. Trust drives revenue Click To Tweet

Your brand is not what you sell.” ~ John Iwata, IBM

Your brand is not what you sell. Click To Tweet

When creating content, be the best answer on the internet.” ~ Andy Crestodina, and Lee Odden have both made similar comments that roughly translate to: If you want to rank for search, you need to create the best answer to a customer question.

When creating content, be the best answer on the internet. Click To Tweet

The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Founder and CEO Marketoon Studios

The best marketing doesn’t feel like marketing. Click To Tweet

Brands need to take the phrase ‘acting like a publisher’ literally.” ~ Dietrich Mateschitz, CEO of RedBull

Brands need to take the phrase 'acting like a publisher' literally. Click To Tweet

If you don’t like what is being said, then change the conversation.”  ~ Don Draper

If you don't like what is being said, then change the conversation. Click To Tweet

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe, former head of content, Marriott

#ContentMarketing is like a first date. If all you do is talk about yourself, there won't be a… Click To Tweet
Please follow me on Twitter, LinkedIn, Facebook and Google+ or Subscribe here for regular updates.
Recent Posts

Leave a Comment