What are your favorite content marketing quotes?
In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.
In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.
We’ve already published and updated some of the best marketing quotes to inspire your strategy overall.
But before we get to the best content marketing quotes from some of the top influencers in content marketing, here’s some of my own most popular content marketing quotes:
“The difference between Content and Content Marketing is the destination.” (Destination = a website or print magazine that you own to build an audience, by publishing customer-focused content, consistently.)
[bctt tweet=”The difference between Content and #ContentMarketing is the destination.” username=”BrennerMichael”]
“Content marketing is the gap between what brands produce and what consumers actually want.”
[bctt tweet=”#ContentMarketing is the gap between what brands produce and consumers actually want.” username=”BrennerMichael”]
“If great content is the hero, then banners are the villain.”
[bctt tweet=”If great content is the hero, then banners are the villain.” username=”BrennerMichael”]
“Behind every piece of bad content is an executive who asked for it.”
[bctt tweet=”Behind every piece of bad content is an executive who asked for it.” username=”BrennerMichael”]
I hope you liked some of those?
Here are some of our favorites Content Marketing quotes (updated for 2017).
We hope you you find some inspiration in these. Have other quotes you love? We’d love to hear from you!
“Content Marketing is all the Marketing that’s left.” ~ Seth Godin
[bctt tweet=”#ContentMarketing is the only marketing left, says @SethGodin” username=”BrennerMichael”]
“Banners have 99 problem and a click ain’t one.” ~ Scott Sorokin, Chief Strategy Officer at Razorfish
[bctt tweet=”Banners have 99 problem and a click ain’t one.” username=”BrennerMichael”]
“We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.
[bctt tweet=”We need to stop interrupting what people are interested in and be what people are interested in.” username=”BrennerMichael”]
“Make your customers the her of your stories.” ~ Ann Handley, , Chief Content Officer, MarketingProfs
[bctt tweet=”Make your customers the her of your stories.” username=”BrennerMichael”]
“Content Marketing provides 4x the ROI of our traditional marketing spend.” ~ Julie Fleischer, VP Marketing, Neustar
[bctt tweet=”Content Marketing provides 4x the ROI of our traditional marketing spend.” username=”BrennerMichael”]
“It’s not the best content that wins. It’s the best promoted content that wins.” ~ Andy Crestodina
[bctt tweet=”It’s not the best content that wins. It’s the best promoted content that wins” username=”BrennerMichael”]
“The buyer journey is nothing more than a series of questions that must be answered.” ~ Analyst Firm IDC
[bctt tweet=”The buyer journey is nothing more than a series of questions that must be answered.” username=”BrennerMichael”]
“Content is fire. Social media is gasoline.” ~ Jay Baer
[bctt tweet=”Content is fire. Social media is gasoline.” username=”BrennerMichael”]
“Content is the reason search began in the first place.” ~ Lee Odden
[bctt tweet=”Content is the reason search began in the first place.” username=”BrennerMichael”]
“What helps people, helps business.” ~ Leo Burnett
[bctt tweet=”What helps people, helps business.” username=”BrennerMichael”]
“Content is king.” ~ Bill Gates
[bctt tweet=”Content is king.” username=”BrennerMichael”]
“Content isn’t king, it’s the kingdom.” ~Lee Odden
[bctt tweet=”Content isn’t king, it’s the kingdom.” username=”BrennerMichael”]
“Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman, Buzzfeed
[bctt tweet=”Content is king, but distribution is queen. And she wears the pants.” username=”BrennerMichael”]
“Great content is the best sales tool in the world.” ~ Marcus Sheridan
[bctt tweet=”Great content is the best sales tool in the world” username=”BrennerMichael”]
“Market like the year you are in.” ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media
[bctt tweet=”Market like the year you are in.” username=”BrennerMichael”]
“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing
[bctt tweet=”Content Marketing is a commitment, not a campaign.” username=”BrennerMichael”]
“Content marketing is no longer a numbers game. It’s a game of relevance,” ~ Jason Miller
[bctt tweet=”Content marketing is no longer a numbers game. It’s a game of relevance.” username=”BrennerMichael”]
“Google is the new corporate homepage.” ~ Jeremiah Owyang, Founder of Crowd Companies
[bctt tweet=”Google is the new corporate homepage.” username=”BrennerMichael”]
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley
[bctt tweet=”You need to create ridiculously good content…” username=”BrennerMichael”]
“Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler
[bctt tweet=”Traditional marketing talks at people. Content marketing talks with them.” username=”BrennerMichael”]
“Content is the atomic particle of all marketing.” ~ Rebecca Lieb
[bctt tweet=”Content is the atomic particle of all marketing” username=”BrennerMichael”]
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
[bctt tweet=”Content builds relationships. Relationships are built on trust. Trust drives revenue” username=”BrennerMichael”]
“Your brand is not what you sell.” ~ John Iwata, IBM
[bctt tweet=”Your brand is not what you sell.” username=”BrennerMichael”]
“When creating content, be the best answer on the internet.” ~ Andy Crestodina, and Lee Odden have both made similar comments that roughly translate to: If you want to rank for search, you need to create the best answer to a customer question.
[bctt tweet=”When creating content, be the best answer on the internet.” username=”BrennerMichael”]
“The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Founder and CEO Marketoon Studios
[bctt tweet=”The best marketing doesn’t feel like marketing.” username=”BrennerMichael”]
“Brands need to take the phrase ‘acting like a publisher’ literally.” ~ Dietrich Mateschitz, CEO of RedBull
[bctt tweet=”Brands need to take the phrase ‘acting like a publisher’ literally.” username=”BrennerMichael”]
“If you don’t like what is being said, then change the conversation.” ~ Don Draper
[bctt tweet=”If you don’t like what is being said, then change the conversation.” username=”BrennerMichael”]
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe, former head of content, Marriott
[bctt tweet=”#ContentMarketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” username=”BrennerMichael”]
Please follow me on Twitter, LinkedIn, Facebook and Google+ or Subscribe here for regular updates.
