Article by Michael Brenner

  • My Prediction for The State of Content Marketing 2022

    Every year, Semruush releases their state of content marketing report. After downloading a copy, I am happy to report that the state of content marketing is strong. One proof point: 47% of companies plan to grow their content teams in 2022. And the main takeaway is one that serves as the foundation for our own

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  • 9 Reasons Why People Read Blog Posts

    There’s been a fair amount of worry recently that blogging is on its way out. Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all. Yikes! Does that mean we’re losing the central component of our content marketing strategies? Is blogging going to be dead? Let

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  • How to Effectively Automate Content Marketing

    One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be

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  • What Is an SEO Marketing Strategy?

    Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a

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  • Woman with Horn showing Thought Leadership Strategy for Innovation

    How To Create A Thought Leadership Strategy That Drives Innovation

    Thought leadership is a common approach for companies and leaders who want to establish credibility in their industry and stand apart from the crowd. According to a study by Edelman and LinkedIn, 88% of executives say that thought leadership is effective in improving the reputation of a company. And 48% believe that thought leadership can positively

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  • 10 Simple Tricks to Accelerate Your Sales Pipeline

    We know the sales cycle is composed of phases. It may vary greatly, especially on the time that it takes to complete. A long sales cycle typically requires several touch points and spans several weeks to months. I remember seeing around 84 days to convert a lead into an opportunity when I ran demand generation

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  • saas marketing agency

    The Insider Guide to Choosing a SaaS Marketing Agency

    Do I really need a SaaS marketing agency? If you’re the founder or CEO of a growing SaaS company, you’ve probably asked yourself this question more than once. After all, you and your team have been handling marketing on your own so far and your business is successful. Surely you can keep handling it in-house

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  • brand storytelling

    What Is Brand Storytelling?

    Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a

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  • content marketing guidelines

    Content Marketing Guidelines: Why and How to Create Them

    Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers or

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  • woman staring through a fence to show inbound links with content marketing

    How To Earn Quality Inbound Links with Content Marketing

    If you’re a digital marketer, you know that link building is like the holy grail of organic traffic, second only to publishing quality content marketing itself. But earning inbound links with content marketing can feel like an elusive goal. How do you know where to start? What are the best ways to do it? In

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