Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads.
So how do you actually increase traffic to your website or blog?
There are many ways you can do this, and while most of these strategies require some effort and time, you won’t regret the results they will bring you. In fact, I would suggest everyone should test ALL of these tactics. Because some will work better than others depending on your audience, your area of expertise, and the amount of competition in your space.
Let’s take a look at these tips:
20 Ways To Boost Your Website Traffic
- Facebook & Twitter Remarketing
Whether you’re in B2C or B2B, Facebook is a great marketing tool. By installing a tracking pixel on your website, you can set up remarketing audiences on Facebook and continue engaging customers who have visited. Remarketing helps create return traffic to your site. The best thing about Facebook remarketing is that you can do this with audiences as small as 100 visitors.
Just like Facebook, you can install the pixel and market to your site visitors on Twitter. The main difference is that Twitter requires a minimum of 500 visitors to start remarketing.
- Facebook & Twitter Custom Audiences
Ready to throw out your email list? Give it a second chance with Facebook! You can upload the list into Facebook and it will capture social accounts attached to the email addresses you uploaded. This is a great way to market to potential customers on their mobile devices.
Similarly, you can market to users on their mobile devices by uploading your email list into Twitter. The same minimum audience count applies for Twitter, so you can’t start advertising towards Twitter users if you don’t have at least 500 people.
- Email List
Having an email list is great for social promotion, but it’s also an awesome tool to drive additional traffic to your site through a newsletter. Make sure visitors can sign up for your newsletter on your website to start building your email list.
Subscribers are the ultimate metric for measuring reach, engagement, and conversion. So setup a path to subscription on your website (MailChimp is free up to a couple hundred subscribers) and then deliver to your subscribers the best content you can muster.
- Twitter Cards
According to a study by buffer, tweets with images get 18% more clicks compared to those without one, so make sure you take advantage of Twitter Cards to drive traffic to your site. With Twitter Cards, you can attach images, videos and media experience to your tweets, and you can even enable direct downloads and build call-to-action buttons into your tweets to drive more traffic.
- Killer Headlines
According to an infographic of Quicksprout, 8 out of 10 people will only read your headline, and only 2 people will actually read the rest of your content. Whether you’re running ads on LinkedIn, Facebook or Twitter, make sure you’re spending most of your time writing irresistible headlines that will grab people’s attention.
This could be the one tip that for most of you will provide the biggest bang for the buck. Spend an extra 5 minutes on your headlines and you will see more traffic, subscribers and leads.
Duh! If you haven’t started blogging, you really need to start today. Convirza ran an experiment and published 150 posts in 50 days, and their blog traffic increased by 210% and organic traffic for their entire site went up by 69%. Lead generation saw even better results, with an increase of more than 800% via content.
If you aren’t creating customer-focused content (like a publisher) on your website, then we can not be friends. #SorryNotSorry
- Blog Promotion
Writing your blogs is only half of the job, you’ll need to promote them so they actually get seen and drive traffic to your blog or site. The trick to organic social reach: build and nurture your audience first. Then think about promoting your own content.
You may have heard that Facebook has cut down its organic reach to get people to buy more advertising. To make sure your target audience sees your social media posts, you may also want to invest a small part of your budget in paid social advertising.
- Blog Syndication
Syndicating your posts on other sites is another great way to drive traffic to your blog or site. Search for top sites your target audience may visit frequently and reach out to the editors to see if they would be willing to feature your content.
Just be careful. Some sites will take an unrestricted license (and even sell) your content. I’ve been burned using this approach but I’ve also benefited greatly. Think carefully about the audience (and the ethics) of the site owners where you want to syndicate. For most authors, syndicating your content can provide access to a new audience and help you build authority.
- Guest Contribution
Many sites today accept blog contributions, and it helps drive more traffic to your site and build your credibility as well as brand awareness. Look for sites that have strong readership or the target audience you are trying to reach.
As well, invite industry thought leaders and influencers to guest blog or interview them for blogs. The name recognition will not only increase traffic to your site but boost your credibility as well.
You can even build an entire army of volunteer contributors to your own site by asking for guest contributors.
- SEO Optimization
Optimizing your site for search engines can help boost your organic traffic. Make sure you are including the relevant terms and keywords your target audience is searching for, both broad and narrow terms, as well as making the most out of backlinks, image alt text, meta descriptions, etc. There are lots of software out there like SEMrush that can complete a full SEO audit on your site and show you what you need to improve on.
Quizzes are a fun alternative format for blog content, and they are very effective at driving engagement and traffic to your site via social media. There are lots of sites out there like Qzzr that you can use to create your own quizzes for free.
Share your expertise with your target audience by offering free webinars or webcasts. Find topics that your target audience is most interested in, then take the time to create an engaging and informative presentation. This will encourage attendees to visit your site for more information and resources.
If you’re not ready to do live presentations just yet, podcasting is a good way to practice your presentation skills and still share your insights with your target audience. The key to driving traffic to your site is to make sure you are consistent and are promoting your podcasts on social media. Over time your audience will grow and you will have a following who would regularly tune in to your episodes.
A quick way to boost your podcast audience is inviting guests who are influencers in your industry or have a large following on social. This will help you gain more listeners and boost your site traffic.
Partnership opportunities are another excellent source of traffic. The most important thing is finding credible partners who you can establish a good working relationship with and achieve mutually beneficial goals with your partnership.
- Community Building
People like to weigh in and share their ideas on topics they are passionate about. To increase traffic, build a community into your site through third-party solutions like Disqus, or out on LinkedIn, and encourage visitors to contribute to conversations.
- Comment Posts
Contribute your insights and comments regularly on other blogs and sites relevant to your business. Doing so helps get your name out there, which can drive more traffic to your site in the long term. As with guest blogging, you want to make sure your comments are relevant and insightful to build your credibility and establish relationships with other readers.
Industry conferences are one of the best ways to meet and network with influencers and thought leaders in your space. Attending events relevant to your business is a great idea, and what’s ever better is speaking at some of them. Speaking engagement helps build your thought leadership and to get more exposure for your site.
- Group Membership
Become a member of Facebook and LinkedIn groups relevant to your business and industry. Offer valuable, insightful advice and information with others.
- Mobile Optimization
According to the latest report from comScore, the number of mobile-only internet users has exceeded that of desktop-only users. This trend goes to show that mobile devices have become people’s primary access point to the web. To increase and maintain traffic to your site, you need to make sure your site provides visitors a mobile-friendly experience from whichever devices they use.
One’s secret sauce for success may not necessarily work for you, and for this reason you want to experiment with different formats and lengths of content for your site. This helps ensure you have something that appeals to different kinds of readers who visit your site. Keep track of what is working and isn’t, and revise your strategy accordingly to improve your results.
What other tips do you have for increasing traffic and leads to your site? I’d love to hear them so please share your ideas below!