In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you�
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When it comes to lead generation, most marketers prefer to be doers, meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time,
What does a CMO's (chief marketing officer) salary have to do with their influence? It's an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing groun
LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can he
Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities
It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such pers
As consumers, we tend to do two things that make marketers’ jobs harder. First, we actively avoid getting bombarded by messaging. As Ryan Holmes, co-founder of Hootsuite, mentioned in a LinkedIn piece, a whopping 86 million of us actively block the roughly 5,000 ads we see daily
Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI 30% boost in revenue 66% increased the numbe
Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make i