How to Structure FAQs for SEO

How to Structure FAQs for SEO

by Tom Salvat on Mar 18, 2019 in Search Marketing

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re too small? You search for a return policy on the page but see none. So […]

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SEO Ranking Factors for 2019

SEO Ranking Factors for 2019

by Michael Brenner on Jan 22, 2019 in Search Marketing

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]

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A Guide to SEO for Voice Search

A Guide to SEO for Voice Search

by Michael Brenner on Dec 17, 2018 in Search Marketing

The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]

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How to Use Psychology For a Positive ROI in SEO Efforts

How to Use Psychology For a Positive ROI in SEO Efforts

by Deborah Anderson on Oct 25, 2018 in Search Marketing

Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with […]

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Keyword Research – It’s Not Just for SEO

Keyword Research – It’s Not Just for SEO

by Ben Maden on Oct 24, 2018 in Search Marketing

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s […]

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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

by Mark Schmukler on May 22, 2018 in Search Marketing

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]

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