How to Use Psychology For a Positive ROI in SEO Efforts

How to Use Psychology For a Positive ROI in SEO Efforts

by Deborah Anderson on Oct 25, 2018 in Search Marketing

Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with […]

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Keyword Research – It’s Not Just for SEO

Keyword Research – It’s Not Just for SEO

by Ben Maden on Oct 24, 2018 in Search Marketing

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s […]

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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

by Mark Schmukler on May 22, 2018 in Search Marketing

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]

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Build & Refine Your SEO Strategy: How To Optimize Your Online Store

Build & Refine Your SEO Strategy: How To Optimize Your Online Store

by William Harris on Jan 31, 2018 in Search Marketing

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to […]

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Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

by Michael Brenner on Jan 24, 2018 in Search Marketing

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]

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5 Ways That Companies are Screwing Up Their eCommerce Growth

5 Ways That Companies are Screwing Up Their eCommerce Growth

by Jacob Warwick on Jul 26, 2017 in Search Marketing

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]

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