How to Structure FAQs for SEO

By on March 18th, 2019

You're scrolling through a website and see a pair of shoes that you'd like to purchase. But you've read from reviews that they tend to run small. You'd like to buy them in a smaller size, but what if they're too small? You search for a return policy on the page but see none. So you scroll back to the navigation bar because you're sure you saw a tab that…

SEO Ranking Factors for 2019

By on January 22nd, 2019

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as trends in web design change and evolve over time, so do SEO best practices. Google…

A Guide to SEO for Voice Search

By on December 17th, 2018

The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post office, while we’re commuting to work on public transport, and hands-free in the car to…

How to Use Psychology For a Positive ROI in SEO Efforts

By on October 25th, 2018

Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with someone launching your very same idea! And, you hear through the grapevine that they made…

Keyword Research – It’s Not Just for SEO

By on October 24th, 2018

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research. Keyword research can provide you with insights into your customer’s world that you could never get from normal feedback. Understanding what they are looking for…

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

By on May 22nd, 2018

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some inquiries searched in Google return a featured snippet. For instance, if you search the inquiry,…

Build & Refine Your SEO Strategy: How To Optimize Your Online Store

By on January 31st, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.…

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

By on January 24th, 2018

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the updates this year had a lot to do with the user-experience. It proved to be…

5 Ways That Companies are Screwing Up Their eCommerce Growth

By on July 26th, 2017

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce companies be doing to maximize this trend? To unpack that question, I spoke with William…

How to Check The Quality of Backlinks

By on April 28th, 2017

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can't give the exact answer why. And if being absolutely fair, there's always something at your site with that you can find fault. Common problems are the poor content and unhealthy backlinks promotion. In this article, I will tell you how…