Agile Marketing Teams Should be Organized Around the Customer

By on August 1st, 2019

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones you need to create high performing videos. My digital advertising chops don’t automatically mean I…

5 Reasons Your Enterprise Needs Agile Marketing

By on June 20th, 2019

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams in established organizations are already paying attention to Agile marketing as a means to streamline…

The Complete Agile Marketing Guide to Your Managing Your Backlog

By on June 3rd, 2019

Few things are more important to an effective Agile marketing team than a functioning marketing backlog, yet this particular practice is hard to get right. Many teams struggle with prioritization, scope, and sizing the work in backlog. These difficulties often lead to frustration and considerable lag time in updating the team’s to-do list. The marketing backlog is the engine of a high-performing Agile marketing team, so it’s crucial to avoid…

5 Reasons Your Startup Needs Agile Marketing

By on May 29th, 2019

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We don’t need process, we need results,” is the cry from startup CEOs trying to fill…

How to Prove Agile Marketing ROI Using the Power of Compound Interest

By on May 16th, 2019

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits than non-Agile organizations. There are three simple metrics you could use today to measure Agile…

A Complete Agile Marketing Definition

By on February 11th, 2019

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a couple of hours and think they’re up to speed on all Agile has to offer…

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

By on January 22nd, 2019

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, but we just can’t seem to keep up with our work.” “I’m in meetings ALL…

Do You Need an Agile Marketing Certification?

By on December 4th, 2018

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members of the larger Agile community are very anti-certification. They believe that these courses stagnate the…

Agile Marketing, Interrupted (VIDEO)

By on October 10th, 2018

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership kind. These usually come with a statement like, “You’re Agile now, you should be able…

Agile Won’t Fix Broken Marketing

By on September 19th, 2018

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what marketing should look like in the twenty-first century. Its benefits extend to other departments as…