5 Reasons Your Enterprise Needs Agile Marketing

5 Reasons Your Enterprise Needs Agile Marketing

by Monica Georgieff on Jun 20, 2019 in Agile Marketing

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams […]

Read Full Post

The Complete Agile Marketing Guide to Your Managing Your Backlog

The Complete Agile Marketing Guide to Your Managing Your Backlog

by Andrea Fryrear on Jun 3, 2019 in Agile Marketing

Few things are more important to an effective Agile marketing team than a functioning marketing backlog, yet this particular practice is hard to get right. Many teams struggle with prioritization, scope, and sizing the work in backlog. These difficulties often lead to frustration and considerable lag time in updating the team’s to-do list. The marketing […]

Read Full Post

5 Reasons Your Startup Needs Agile Marketing

5 Reasons Your Startup Needs Agile Marketing

by Monica Georgieff on May 29, 2019 in Agile Marketing

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We […]

Read Full Post

How to Prove Agile Marketing ROI Using the Power of Compound Interest

How to Prove Agile Marketing ROI Using the Power of Compound Interest

by Raviv Turner on May 16, 2019 in Agile Marketing

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […]

Read Full Post

A Complete Agile Marketing Definition

A Complete Agile Marketing Definition

by Andrea Fryrear on Feb 19, 2019 in Agile Marketing

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]

Read Full Post

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

by Andrea Fryrear on Jan 22, 2019 in Agile Marketing

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

Read Full Post