How to Prove Agile Marketing ROI Using the Power of Compound Interest

How to Prove Agile Marketing ROI Using the Power of Compound Interest

by Raviv Turner on May 16, 2019 in Agile Marketing

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […]

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A Complete Agile Marketing Definition

A Complete Agile Marketing Definition

by Andrea Fryrear on Feb 19, 2019 in Agile Marketing

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]

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The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

by Andrea Fryrear on Jan 22, 2019 in Agile Marketing

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]

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Do You Need an Agile Marketing Certification?

Do You Need an Agile Marketing Certification?

by Andrea Fryrear on Dec 4, 2018 in Agile Marketing

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]

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Agile Marketing, Interrupted (VIDEO)

Agile Marketing, Interrupted (VIDEO)

by Andrea Fryrear on Oct 10, 2018 in Agile Marketing

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]

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Agile Won’t Fix Broken Marketing

Agile Won’t Fix Broken Marketing

by Andrea Fryrear on Sep 19, 2018 in Agile Marketing

No matter how you look at it, Agile marketing is a very powerful force. Its positive impact is felt from the most recently hired individual contributors who are just trying to be better at their jobs, all the way up to the C -suite executives who are just trying to get a handle on what […]

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