How to Get Your Employees to Care About Social Media and Employee Advocacy
by Cameron Brain on May 23, 2018 in Social Media
A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […]
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5 Expert Tips from Influential Executives to Improve Your Social Media Approach
by Guest Author on May 1, 2018 in Social Media
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […]
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3 Tips (and a Bonus) for Writing a Better LinkedIn Profile
by Bill Conn on Dec 13, 2017 in Social Media
“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]
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Weekend Reading: “The Tao of Twitter” by Mark Schaefer
by Douglas Burdett on Nov 24, 2017 in Social Media
For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time.
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Why Your Business Needs Social Media
by Guest Author on Oct 30, 2017 in Social Media
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]
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Should You Be Using Augmented Reality in Your Marketing?
by Ben Allen on Oct 16, 2017 in Social Media
Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]
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