How to Showcase Your Company Culture on Social Media

By on July 18th, 2021

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that (some) employees are safely gathering in offices and other venues for meetings and events, it’s…

Why Social Media Isn’t Enough To Drive Your Business Growth

By on July 6th, 2021
iPhone showing social media marketing applications

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).…

How to Create Shareable Social Media Content

By on June 16th, 2021
Marketing team working on producing social media content

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the…

13 Amazing Examples of Brands on Social Media in 2021

By on May 31st, 2021
Group of people using social media on their smartphones

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, and YouTube have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your…

6 Tips for Building a Social Media Marketing Strategy that Actually Works

By on March 18th, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. This is a massive, missed opportunity to…

Why LinkedIn Ranked #1 for B2B Marketers in 2020

By on November 4th, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.  The 2021 B2B Marketing Mix Report from Sagefrog forecasts marketing trends for…

The Future of Social Media

By on October 28th, 2020
social-media

Social networks are becoming more and more popular. More than 80% of the 4.66 billion people on the planet with access to the internet are social network users... and this share is expected to grow! A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services, buy goods, etc. Many well-known companies, from food manufacturers to large automotive companies,…

The Modern Brand’s Guide to Social Media Policy

By on October 15th, 2020

Social media is an undeniable part of the B2B digital environment. Today's customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Thanks to growing trends like omnichannel…

Personal Branding – Why Now is the Time to Build Your Personal Brand

By on August 11th, 2020
personal-branding

We've been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your team's personal brands. At one point, there was such a thing as separation between your…

LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

By on July 28th, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales…