Social Media

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.  The 2021 B2B Marketing Mix Report from Sagefrog forecasts marketing trends for…

Social networks are becoming more and more popular. More than 80% of the 4.66 billion people on the planet with access to the internet are social network users... and this share is expected to grow! A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services, buy goods, etc. Many well-known companies, from food manufacturers to large automotive companies,…

Social media is an undeniable part of the B2B digital environment. Today's customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Thanks to growing trends like omnichannel…

We've been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your team's personal brands. At one point, there was such a thing as separation between your…

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales…

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Now especially, it’s crucial to adjust your messaging and the marketing tactics you…

There's no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The case against Facebook started with plaintiff Crowd Siren alleging that Facebook knowingly misrepresented video metrics to ad partners, even after discovering the issue in 2015. Facebook admitted in September 2016 to…

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s population -- 3 billion + -- are on some type of social media. That number…

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, B2B companies lag behind their B2C colleagues. Maybe that’s because companies see Facebook, Twitter, etc.…

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see follow count dwindle. The platform is rife with minefields, and even the simplest Instagram marketing mistakes…