Social Media

Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your audience is there. It’s time you go meet them! Consumers go there to browse, get inspired, shop, like, comment and engage with brands just like yours. What started as a strictly picture-sharing platform has transformed into much more as the industry demands. From pictures to…

LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement among B2B marketers. Our most recent Sagefrog B2B Marketing Mix Report examining marketing trends for the year ahead found that of the B2B marketing professionals surveyed, 41% will…

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I'm sure you've realized by now that keeping up with the social media algorithms isn't easy. It can take several days of uninterrupted efforts to get your initial plan together. But it’s…

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And less than 7% of e-commerce brand's website traffic! Maybe that's why a recent survey shows that CEOs are not…

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry. While organic and unpaid growth is easy and versatile on LinkedIn, paid…

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March 2022,1 contributing to the staggering 11.4 million US job openings.2 The high percentage of workers…

Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types of social media content to post can feel complicated. There are so many options! What…

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes. Here…

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers. This ability can also breed a level of…