Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers
by Tiffany Delmore on Jul 31, 2019 in Social Media
There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The case against Facebook started with plaintiff Crowd Siren alleging that Facebook knowingly misrepresented video metrics to […]
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Personal Branding – Why Now is the Time to Build Your Personal Brand
by Michael Brenner on Jul 11, 2019 in Social Media
We’ve been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your […]
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How to Write for Corporate Social Media Channels (And Expand Social Reach)
by Cameron Brain on Apr 2, 2019 in Social Media
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s […]
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5 Reasons B2B Companies Should Use Social Media Marketing
by Angela Hausman on Feb 26, 2019 in Social Media
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […]
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7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed
by Antonija Bozickovic on Jan 30, 2019 in Social Media
Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see […]
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Prepare For Instagram Marketing To Become Pay-To-Play
by Brooke B. Sellas on Nov 8, 2018 in Social Media
“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First […]
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