8 Steps To An Effective Social Media Strategy

By on November 3rd, 2022
woman staring at screen to show social media strategy

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I'm sure you've realized by now that keeping up with the social media algorithms isn't easy. It can take several days of uninterrupted efforts to get your initial plan together. But it’s…

13 Amazing Examples of Brands on Social Media

By on October 31st, 2022
woman on phone looking at best social media examples

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

Why Social Media Isn’t Enough To Drive Your Business Growth

By on October 20th, 2022
man holding phone with social media on it to show social media isnt enough to bring business

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And less than 7% of e-commerce brand's website traffic! Maybe that's why a recent survey shows that CEOs are not…

7 Marketing Tips for Successful LinkedIn Advertising

By on July 27th, 2022

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry. While organic and unpaid growth is easy and versatile on LinkedIn, paid…

Social Media Recruitment: Optimizing Your Hiring Leads

By on June 28th, 2022

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March 2022,1 contributing to the staggering 11.4 million US job openings.2 The high percentage of workers…

6 Types of Social Media Content That Your Audience Really Needs

By on May 25th, 2022
social media content types

Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types of social media content to post can feel complicated. There are so many options! What…

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

By on January 21st, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes. Here…

Why LinkedIn Still Ranks #1 for B2B Marketers

By on November 4th, 2021
image of social media icons showing linkedin importance for B2B marketers

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close. Our most recent Sagefrog B2B Marketing Mix Report forecasts marketing trends for the…

5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

By on October 6th, 2021
5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers. This ability can also breed a level of…

Choosing the Right Social Media Platforms for Your Buyer Personas

By on September 20th, 2021

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. But when you’re dealing with large social media audiences, you need to not…