“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great [...]
For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One [...]
Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can [...]
Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking [...]
For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines.