3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

by Bill Conn on Dec 13, 2017 in Social Media

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]

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Weekend Reading: “The Tao of Twitter” by Mark Schaefer

Weekend Reading: “The Tao of Twitter” by Mark Schaefer

by Douglas Burdett on Nov 24, 2017 in Social Media

For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time.

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Why Your Business Needs Social Media

Why Your Business Needs Social Media

by Guest Author on Oct 30, 2017 in Social Media

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]

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Should You Be Using Augmented Reality in Your Marketing?

Should You Be Using Augmented Reality in Your Marketing?

by Ben Allen on Oct 16, 2017 in Social Media

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]

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Make an Impact: Intelligent Social Media Marketing

Make an Impact: Intelligent Social Media Marketing

by Nate Vickery on Sep 19, 2017 in Social Media

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]

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Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes

Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes

by Douglas Burdett on Sep 1, 2017 in Social Media

For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines.

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