Marketing Strategy

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? Well if you are a director of marketing or a marketing manager, you are not alone. One survey found that Director

Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of storytelling to truly get what we want in life and in business. Storytelling has played a major role in human communication since the beginning of time. We u

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad c

Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that

B2B marketing automation remains a popular topic among data-driven marketers. Social Media Today’s “State of Marketing Automation” report found that 3 out of 4 marketers now use automation tools. Other data shows that thriving businesses readily embrace marketing automation.

Closing a single deal often involves several contacts with a high-quality prospect. Even after the sale, your team is likely committing hours to managing relationships, answering questions, fulfilling orders and providing other support services via phone calls, emails, meetings, so

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into market

You created a beautiful and helpful website for your organization to serve your supporters, constituents, and all of your audiences. But, as with most things, the work isn’t over now that it’s built. To keep that website helpful and running smoothly, you’ll need to perform we

Small businesses rely on outreach to stand out from the competition, raise brand awareness, and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make nece

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self