How Should We Even Think About Marketing In Times of Fear?

By on March 27th, 2020
Marketing in fear

In times like this, it helps to name what we're feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you're a regular reader of our content, you may have noticed that in light of my own feelings, I've been focused on basically a "business as usual" approach. That's what helps me: consistency. Creating content, helping our customers, taking…

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

By on March 24th, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation, and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. No matter what marketing…

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

By on March 23rd, 2020
Googles loves me

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We know…

3 Credible Ways to Differentiate Your Product in a Competitive Market

By on March 4th, 2020

The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest? Quick Takeaways: You must have a real understanding of your audience in order to create a product that solves their problems. Sometimes,…

How to Go from the Voice of the Customer to Their Heart

By on March 2nd, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. This shift is essential to any brand that wants to ally with buyers on an emotional level. It’s not an easy move from the voice of…

Why Digital Transformation Is Impossible Without an Engaging Culture

By on February 26th, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent)…

B2B Marketing 101: Get More Out of Google

By on February 13th, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats1: 70,000 searches get processed by…

6 Strategies CMOs Can Use to Lead from the Front

By on February 11th, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. All too many CMOs see themselves as a Napoleon, arms crossed imperiously for their LinkedIn portrait, barking orders from atop their digital white horse to…

The Surprising Secret to a Full and Flowing Sales Pipeline

By on February 10th, 2020

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level. In…

5 Difficult Decisions No CMO Can Shy Away From

By on February 5th, 2020

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield. As a CMO, you need to face those difficult decisions…