3 B2B Marketing Strategies to Double Down On

By on January 24th, 2023
marketing-strategies

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that's in place, you can experiment with new ideas. So let's dive into 3 B2B Marketing strategies that you should double down on this year B2B…

5 Common Multi-Channel Marketing Challenges and How to Overcome Them

By on January 19th, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges,…

Digital Ads Don’t Work And Everyone Knows It

By on January 16th, 2023
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

How to Make Your Nonprofit Website a Marketing Machine

By on January 16th, 2023
nonprofit marketing

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website hosts your donation page, important information about your organization’s mission, and other essential resources to…

Top Customer Retention Strategies for B2B Marketers in 2023

By on January 3rd, 2023
customer retention strategies working for a young business man

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen. And when it does, many business leaders start racking their brains, polling…

Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

By on December 20th, 2022
a man leading the crowd with thought leadership

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier, Partner,  and Jeanne Browne, Senior Strategist,  Momentum ITSMA. The workshop was a presentation of recent research with interactive group discussions and was the perfect “prequel” for a great conference I discussed in “Momentum…

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on December 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

21 Marketing Trends You Need to Know For 2023

By on December 16th, 2022
excited woman about 21 marketing trends for 2023

What are the most important digital marketing trends we’ll likely see in 2023. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty…

Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

By on December 13th, 2022
mail flying into your inbox with direct mail marketing tips

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive…

4 Best Practices for Association Web Design

By on December 12th, 2022
man explaining association web design

Your association needs a strong digital presence to stand out from the crowd. In fact, it’s estimated that you only have seven seconds to grab someone’s attention before they click away to the next website. With such a short time period to keep your users engaged, you’ll need a solid web design. A well-designed website can help your association convert prospective members into applicants and retain existing members’ interest in…