How to Measure Your Small Business’s Marketing Success

By on May 30th, 2023
measuring small business success

Small businesses rely on outreach to stand out from the competition, raise brand awareness, and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Whether you run a dog training business, dance studio, or flower shop, these…

7 Digital Marketing Examples To Inspire Your Campaigns

By on May 17th, 2023
Companies speak loud and proud to their target audiences by imitating the best digital marketing examples

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.…

8 Different Marketing Channels To Leverage in 2023

By on April 19th, 2023

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as…

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

By on April 13th, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.) Review the fundamentals of…

Once Upon a Brand: The Power of Storytelling in Marketing

By on March 4th, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” - Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience. Not…

Want To Align Your Marketing Team? Try A Workshop!

By on February 27th, 2023
marketing insider group shares how a marketing workshop can align a marketing team

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?…

What Is B2B Marketing?

By on February 13th, 2023
Marketing Insider Group shares insight on B2B marketing and its benefits

I've been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses…

3 B2B Marketing Strategies to Double Down On

By on January 24th, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that's in place, you can experiment with new ideas. So let's dive into 3 B2B Marketing strategies that you should double down on this year B2B…

5 Common Multi-Channel Marketing Challenges and How to Overcome Them

By on January 19th, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges,…

Digital Ads Don’t Work And Everyone Knows It

By on January 16th, 2023
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…