How to Set Business and Marketing Goals Amidst Uncertainty

By on August 2nd, 2021
Setting business and marketing goals

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain. Setting business and marketing goals can be one of the…

How to Refresh Your Brand Without Rebranding

By on August 2nd, 2021

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention. The way…

Why Empathy in Marketing Is More Important Than Data

By on July 28th, 2021

Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly customer-centric approach. Empathy is considered a key component of emotional intelligence, a crucial skill to…

How Content Pruning Can Boost Website SEO

By on June 15th, 2021
Marketing team having a meeting about content pruning

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an…

How to Bring Your Brand Marketing In-House After Working with an Ad Agency

By on June 2nd, 2021

You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. However, it can be a…

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

By on May 11th, 2021

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience…

How CMOs Can Keep Marketing Organizations Agile in Changing Times

By on April 26th, 2021
Marketing manager writing on a whiteboard for a team meeting

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and…

How Using the Right Martech Tools Can Help Drive Sales

By on April 12th, 2021
Stacked pebbles with an aqua background representing a balanced martech stack.

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. Questions about martech tools run through your mind like: What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? Talk about decision paralysis. Have you…

Why Content Differentiation Dictates Success (and How to Find Yours)

By on April 7th, 2021

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of…

B2B Marketer’s Handbook For Marketing Automation

By on April 6th, 2021
marketing automation

B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing, and social media advertising. Automated chatbots, AI-based predictive analytics, and other conversational marketing aspects are becoming more common as technology develops. Source: Social…