7 Smart Marketing Strategies for Small Businesses

By on May 17th, 2022
marketing strategies for small businesses

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time. However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word out,…

Why Empathy in Marketing Is More Important Than Data

By on May 11th, 2022
empathy in marketing

Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly customer-centric approach. Empathy is considered a key component of emotional intelligence, a crucial skill to…

21 Marketing Trends You Need to Know For 2022

By on April 16th, 2022

What are the most important digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty…

5 Awesome Marketing Campaign Examples and What Makes Them Special

By on March 31st, 2022
marketing campaign examples

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.…

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on March 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

How to Build a Multichannel Digital Marketing Strategy

By on March 1st, 2022

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for…

How to Coax Gen Z Into Your Store

By on February 7th, 2022
skeptical teenager for coaxing gen z into your store

Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tell you the same thing. If your products or services aren’t showing up on a Gen Z-er’s smartphone, you probably aren’t showing up at all, at least as far as they are concerned. Accordingly, if you aren’t driving your marketing team crazy with the two-word mantra “mobile first,”…

How POS Systems Can Enhance Your Small Business’s Marketing

By on January 31st, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem. Many small businesses have experimented with their POS system and marketing endeavors to…

The New Focus on Retention Marketing

By on December 15th, 2021
retention content marketing

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their…

199 Digital Marketing Stats to Drive Your Marketing Strategy

By on December 14th, 2021
digital marketing stats

The world of digital marketing is constantly changing. Whether it's a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics - the job of today's marketing leaders is not getting easier. A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Take a look at the data and the numbers.…