How Marketing From Home Will Help Align Marketing and Sales

By on January 18th, 2021
marketing from home

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s now marketing’s job to build interest in a product or service, get into consumers' minds,…

Top 10 B2B Digital Marketing Conferences to Attend in 2021

By on January 11th, 2021
people clapping for best marketing conference 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there…

4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

By on January 4th, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable…

The Geeks Won Part Two: New Perspectives on Data Science

By on January 4th, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “The Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science”. It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.…

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

By on December 28th, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly? And what tools…

Your B2B Marketing Budget Playbook for 2021 Success [Research]

By on December 21st, 2020
b2b marketing budgets for 2021

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content Impersonal ads and digital experiences Poor use of technology and automation Ambiguous…

A Roadmap for B2B SMBs to Achieve Digital Transformation

By on December 8th, 2020

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways SMBs understand the value of digital transformation and are accelerating efforts, yet still…

How Marketers Can Differentiate Their Products Or Service

By on December 3rd, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used  by businesses to distinguish a product or service from other similar ones attainable in…

4 Ways to Stand Out from B2B Competitors Using Digital Marketing

By on November 25th, 2020

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique. If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading…

How Using the Right MarTech Tools Can Help Drive Sales

By on November 16th, 2020
martech tools

Marketers today all struggle with the challenge to show ROI. That's why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Let’s find out. Quick Takeaways MarTech tools can be a pivotal piece…