How Using the Right Martech Tools Can Help Drive Sales

By on April 12th, 2021
Stacked pebbles with an aqua background representing a balanced martech stack.

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. Questions about martech tools run through your mind like: What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? Talk about decision paralysis. Have you…

Why Content Differentiation Dictates Success (and How to Find Yours)

By on April 7th, 2021

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence. Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of…

B2B Marketer’s Handbook For Marketing Automation

By on April 6th, 2021
marketing automation

B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing, and social media advertising. Automated chatbots, AI-based predictive analytics, and other conversational marketing aspects are becoming more common as technology develops. Source: Social…

9 Product Marketing Strategies to Grow Your Customer Base

By on March 30th, 2021
Female entrepreneur working on laptop and explaining strategy to attract followers to online web store while having meeting with colleagues in office.

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like…

Marketing for Humans: A Radical Concept

By on March 29th, 2021

Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially be able to sell them more services in the future. It’s also a weird term…

Get Your Business Listed on Google: The Complete Guide

By on March 1st, 2021
image of our business listed on google

Around 92% of people don't go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But how can you ensure that your webpage gets the traffic that it deserves? If you're wondering, 'how can I add my business on Google?', you've come…

How to Add Your Business to Google

By on February 22nd, 2021
get your business on google

If you want to boost your online presence, one of the best things you can do is claim your Google business listing. Especially if you just started marketing your business, Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually intend to make a purchase soon after. In fact, about half of consumers who conduct…

Digital Ads Don’t Work And Everyone Knows It

By on February 19th, 2021
digital ads dont work

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized…

5 Trends In Digital Marketing That Can Affect Local Marketing

By on February 11th, 2021
digital marketing for local marketing

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an…

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

By on January 26th, 2021
woman holding bank to show marketing budget guide

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in…