How to (and How Not to) Create a Buyer Persona

By on September 7th, 2021

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Today, you can find over 500,000 search results on the topic, most supporting the need…

The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today

By on August 31st, 2021

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out. Drip marketing's heady blend of old-fashioned sales letters (think Claude Hopkins)…

Do Chatbots Really Work for Customer Acquisition?

By on April 14th, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question. It might feel strange at first – you know it’s a bot on the other side of the “screen” – but you kind of…

The B2B Marketer’s Guide to Landing Page Optimization

By on January 14th, 2021
b2b marketing landing page optimization

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business…

9 Ways to Increase Landing Page Conversions

By on December 4th, 2020

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits of SEO are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is…

4 Secrets of Webinar Marketing that Drive Revenue

By on October 20th, 2020
weekly blog content

Picture this: You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. However, where do you…

The Essential Guide to Email Marketing for Startups

By on October 7th, 2020

When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer.…

5 Tips for Creating Lead-Generating Marketing Campaigns

By on September 22nd, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated. You can see success with a simple message and call to…

MQLs, SQLs, SALs — Lead Qualification Basics Every B2B Marketer Must Know

By on September 21st, 2020

Lead qualification helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why. Why Is Lead Qualification Critical to Marketing Success? The lead qualification process is a strategic and systematic approach to evaluating…

The Step-By-Step Guide to Running a Successful Email Marketing Campaign

By on September 10th, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Yes, it’ll take some research and planning, a little snooping…