Demand Generation
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and lat
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you ha
Lead nurturing is the process of sending relevant content to your leads. As they continue through the process, they are driven down your sales funnel to the point where they’re ready to make a purchase decision. Through lead nurturing, you’re presented with the opportunity to c
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what i
It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application o
Picture this: your team is in a meeting discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests webinar marketing. Webinars are an excellent way to inform, engage, and sell your brand to your a
Getting more leads at a lower cost is always at the top of marketing and lead generation objectives, especially for startups and small businesses. In fact, our own research on marketing strategy found that 65% of B2B marketers claim that generating traffic and leads is their top pr
PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changing. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little fl
Let's be honest, your lead generation strategy might need some work if it's not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their att
Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand�