10 Totally FREE Lead Generation Strategies for B2B Companies

By on December 28th, 2021
lead generations strategy

Leads are some of the most effective means to measure the growth of your business. They can also be a tricky thing to manage. Leads can be generated through various methods, though some are more effective than others depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds…

5 Surefire Tactics for Website Conversion Rate Optimization

By on November 8th, 2021

Outstanding organic traffic doesn’t mean much if those web visitors aren’t converting into paying customers. Creating great content is a necessity for sure, but it’s important to remember that the real end goal is for readers to act. Conversion rate optimization (CRO) tactics are specifically designed to increase the percentage of visitors who take action after engaging with your content. Get this: even though 82% of marketers are currently using…

How to (and How Not to) Create a Buyer Persona

By on September 7th, 2021

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Today, you can find over 500,000 search results on the topic, most supporting the need…

The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today

By on August 31st, 2021

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out. Drip marketing's heady blend of old-fashioned sales letters (think Claude Hopkins)…

Do Chatbots Really Work for Customer Acquisition?

By on April 14th, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question. It might feel strange at first – you know it’s a bot on the other side of the “screen” – but you kind of…

The B2B Marketer’s Guide to Landing Page Optimization

By on January 14th, 2021
b2b marketing landing page optimization

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business…

9 Ways to Increase Landing Page Conversions

By on December 4th, 2020

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits of SEO are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is…

4 Secrets of Webinar Marketing that Drive Revenue

By on October 20th, 2020
weekly blog content

Picture this: You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. However, where do you…

The Essential Guide to Email Marketing for Startups

By on October 7th, 2020

When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer.…

5 Tips for Creating Lead-Generating Marketing Campaigns

By on September 22nd, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated. You can see success with a simple message and call to…