10 Totally FREE Lead Generation Strategies for B2B Companies

10 Totally FREE Lead Generation Strategies for B2B Companies

by Johanna Rivard on Jul 26, 2018 in Demand Generation

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a […]

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Guiding Customers Through the Buying Process With Sales Acceleration

Guiding Customers Through the Buying Process With Sales Acceleration

by Michael Brenner on Apr 17, 2018 in Demand Generation

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]

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Weekend Reading: “BadMen” by Bob Hoffman

Weekend Reading: “BadMen” by Bob Hoffman

by Douglas Burdett on Dec 1, 2017 in Demand Generation

For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace.

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Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

by Douglas Burdett on Nov 3, 2017 in Demand Generation

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

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What To Include In A Buyer Persona [INFOGRAPHIC]

What To Include In A Buyer Persona [INFOGRAPHIC]

by Michael Brenner on Oct 12, 2017 in Demand Generation

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]

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Who Should Own Lead Generation For A Complex Sale?

Who Should Own Lead Generation For A Complex Sale?

by Brian Carroll on Aug 21, 2017 in Demand Generation

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right.  Here’s what I mean. Companies don’t typically […]

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