Demand Generation

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testing—also known as split testing—involves creating two versions of an ad with slight differences to see which one performs better. This method allows advertise

Content gating is a tool you can use to grow your customer base. The idea is that you'll provide potential customers with helpful resources like eBooks, webinars, or reports in exchange for names, email addresses, and other user information. Image Source This practice off

Having an effective sales funnel is crucial for converting prospects into loyal customers. It's like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically betw

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal cu

Sales are one of the most vital aspects of running a business and aren't something you'll want to take lightly. Every transaction represents revenue and growth, and luck isn't enough because boosting your sales requires insight, strategy, and precision. Fortunately, product anal

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and lat

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you ha

Are you drowning in articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary dep

It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what i

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application o