Do You Need to Work with a Lead Generation Company?

by Meghan Huston on May 30, 2019 in Demand Generation

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Brand management and demand generation leverage one another […]

How to Improve Marketing Qualified Lead (MQL) Routing Results

by Brian Carroll on May 23, 2019 in Demand Generation

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeanData’s new report, The State of Lead […]

How to Select the Right Lead Generation Company

by Meghan Huston on May 21, 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top […]

10 Creative Ways to Generate More B2B Leads

by Johanna Rivard on May 3, 2019 in Demand Generation

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI…

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4-Step Lead Generation Analysis to Optimize Sales Conversion

by Brian Carroll on Apr 30, 2019 in Demand Generation

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. We’ll […]

How the Halo Effect Drives Demand Generation and Leads

by Brian Carroll on Apr 23, 2019 in Demand Generation

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company you keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. […]