Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The folks at Google aren't being subtle about it. Their SEO Starter Guide is pretty c
If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. A marketing plan for small business ow
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way
I've been spending a lot of time lately speaking about employee activation. I'm not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activa
Marketing and selling content operations might not be the flashiest topic, but it's turning out to be a big deal for those leading the marketing game. Each week, I come across new surveys that highlight the same challenges B2B marketers have been dealing with for ages. And when
Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that's not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we hav
Have you ever thought about whether your paid content is pulling its weight? Sometimes, what you think is top-notch content might not hit the mark for your audience, especially when they're deciding to buy. In reality, your gated content is like a toll booth. It offers valuable
Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Oberlo: By 2025, there is expected to be 4.6 billion email user
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce growth. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety