Time To Define Your Internal Content Marketing Strategy
by Michael Brenner on Jun 17, 2019 in Content Marketing
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]
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Your Top Content Marketing KPIs to Monitor in 2019
by Michael Brenner on Jun 17, 2019 in Content Marketing
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […]
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Workfront CMO: How to Get Sales and Marketing Operating as One
by Brian Carroll on Jun 13, 2019 in Content Marketing
We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]
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How to Scale Your Account-Based Marketing (ABM) Efforts Faster
by Jon Miller on Jun 12, 2019 in Content Marketing
There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates […]
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Content Marketing and Local SEO for B2B Marketing
by Tom Salvat on Jun 11, 2019 in Content Marketing
Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]
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Reflections on the 2019 B2B Thought Leadership Impact Study
by Michael Brenner on Jun 10, 2019 in Content Marketing
Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […]
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