4 Ways Your Competitors Are Using AI to Improve their CX
by Michael Brenner on Aug 20, 2018 in Content Marketing
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […]
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3 Tips to Build Brand Trust with UGC-Focused Content Marketing
by Manish Dudharejia on Aug 15, 2018 in Content Marketing
Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […]
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Where to Build Your Content Hub
by Michael Brenner on Aug 14, 2018 in Content Marketing
One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]
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How to Define and Measure the ROI of Content Marketing?
by Michael Brenner on Aug 13, 2018 in Content Marketing
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]
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Why Social Media Is Important for Business Marketing
by Victoria Schmid on Aug 9, 2018 in Content Marketing
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]
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How to Recover from a PR Scandal
by Mark Schmukler on Aug 8, 2018 in Content Marketing
Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]
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