8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

By on May 24th, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search…

Why Google Magi Will Force You to Rethink Search

By on May 24th, 2023
humanoid robot pointing and thinking about new Google Magi developments

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into…

The Complete Guide to Fintech Content Marketing

By on May 22nd, 2023
photo shows chimpanzee in business clothes working on fintech content marketing

The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing - check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to $242.80 billion by 2024.…

111 ChatGPT Prompts to Level Up Your Digital Marketing

By on May 22nd, 2023
AI robot whispering effective chatGPT prompts for digital marketing to business man

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can…

The Antidote to AI Taking Over SEO: Publish More Content?

By on May 16th, 2023
Man in a hazmat Suit holding the antidote to ai taking over SEO

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI claims and the entire marketing community is up in flames! We think we are at…

B2B Digital Marketing: The Only Guide You’ll Ever Need

By on May 15th, 2023
photo shows happy tour guide woman standing and pointing as she gives tips on b2b digital marketing

If you're a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today's ever-evolving digital technologies and trends. But why is digital marketing so important? B2B marketing may…

6 Ways Nonprofits Can Grow With Content Marketing

By on May 11th, 2023

Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a need and drive their audience to act. In some ways this task is more challenging…

9 Things To Look for in a Digital Marketing Agency

By on May 10th, 2023
a man in a swimsuit holding a rubber ducky floaty searching the desert for a good digital marketing agency

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. However, you can…

How to Crush Audience Engagement in 2023

By on May 9th, 2023
photo shows hand crushing soda can and audience engagement

Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” –  it's critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.…

What Can a Specialist Inbound Marketing Agency Do for You?

By on May 8th, 2023
image shows retro business woman thinking about hiring an inbound marketing agency

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts…