Your Brand Is Your Culture – How That Impacts Content Marketing
by Michael Brenner on Jun 24, 2019 in Content Marketing
Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]
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How To Use Search Intent Data to Get More Leads
by Meghan Huston on Jun 24, 2019 in Content Marketing
Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […]
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How to Find a Content Marketing Agency to Seriously Grow Your Business
by Michael Brenner on Jun 21, 2019 in Content Marketing
Every week I speak to a few startup founders, B2B marketers, some consumer brands, even real estate brokers. And they are all looking to find a Content Marketing Agency to help them grow their business? Why? Because they suspect that Content Marketing has the power to grow their traffic, generate leads, and deliver real Marketing […]
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How Your Content Marketing Strategy Benefits All Departments
by Michael Brenner on Jun 18, 2019 in Content Marketing
Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […]
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Time To Define Your Internal Content Marketing Strategy
by Michael Brenner on Jun 17, 2019 in Content Marketing
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]
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Your Top Content Marketing KPIs to Monitor in 2019
by Michael Brenner on Jun 17, 2019 in Content Marketing
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […]
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