4 Simple but Strong Ways Agencies Boost Brand Trust
by Mark Schmukler on Aug 21, 2019 in Content Marketing
Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […]
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Content Marketing and Thought Leadership’s Role in Marketing Transformation
by Michael Brenner on Aug 20, 2019 in Content Marketing
Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]
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How the Romance Niche Can Help You Fall in Love with Content Marketing Again
by Michael Brenner on Aug 19, 2019 in Content Marketing
When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]
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The Role of Data and Storytelling in Marketing Transformation
by Michael Brenner on Aug 19, 2019 in Content Marketing
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […]
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5 Ways to Turn Dry Topics Into a Content Marketing Win
by Michael Brenner on Aug 13, 2019 in Content Marketing
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]
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WTF Does Mindy Kaling Know About Content Marketing
by Michael Brenner on Aug 12, 2019 in Content Marketing
Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]
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