Why B2B Email Video Marketing Should Be Your Top Priority
Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. The question…
How to Grow Your Audience with Video Content Marketing
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are…
How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service
How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience. And while consistent and high-volume content is a core part of…
The One Thing That Helps Define Success with Content Marketing
Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. So, let’s dive into what success means, how to achieve it, and what you need to sustain it.…
Why So Many Businesses Are Shifting to Content Marketing
Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing…
How To Growth Hack Your Content Marketing
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling…
Want More Customers? Solve Their Problems
Do me a favor and ponder these numbers for a moment: Google is the world’s most popular website, with a whopping 88.07 billion visits just in the period November 2020 – April 2021. Internet users make 3.5 billion Google searches every single day. The vast majority of the 1,000 most frequently searched prompts on Google are how-to questions. These stats tell us a couple of things. First, there are now…
What’s the Best Content Marketing Course for Beginners?
Content marketing is one of the fastest-growing professions in the business world today. It's essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field. But you…
How Are You Quantifying Content Marketing Initiatives?
Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable. The key is to focus on the metrics that matter. Those metrics should deliver actionable insights…
How Startups Should Plan Their First Major Content Marketing Program
If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for…