Content Marketing

Businesses all over the world had to pivot their entire structure when the pandemic hit. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also meant that revenue fell sharply for many. Now in a reopened America, gas prices are high and paying wage remains the same in most states. How does one successfully market…

Your content marketing efforts are one of the most important facets of your digital marketing strategy. Because you follow a distribution plan, your content is plastered everywhere. This is great news! After all, the more platforms your content is shared on, the more chances it has to fall in front of prospective clients’ eyes. But believe it or not - not all content is created equal. GrowthBadger.com defines content optimization…

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success. 3 Tips for Improving the Performance of Your Marketing Team There is a lot of information about how to market your brand. However, it…

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing…

Generating leads is an integral part of any business today. What is a business if not for customers? “You are out of business if you don’t have a prospect!” – Zig Ziglar 61% of marketers say that a lack of resources like staff, funding and time, is their biggest obstacle when it comes to their B2B lead generation efforts. In light of this, many businesses are looking for more ways…

Email marketing almost feels like a retro form of digital marketing nowadays. With the development of social media and general content marketing, sometimes your email efforts might hit the backburner. Resist this urge! Email marketing is important to your efforts, and needs time and attention to maximize its output. We all know that email marketing isn’t dead - but before sending a single email, businesses need to understand the importance…

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. The ever-growing world of social media and even the traditional forms of email marketing have created ideal platforms to share your content directly with clients and prospects alike. This is great for your marketing spending and your overall bottom…

Blog writing is one of the best parts of a solid content marketing strategy. Writing articles to draw people into your website is a creative way to get your product or service out there for the world to see. Writing quality content for your client base is important in the growth of your business. But let’s face it - sometimes the creative well runs dry. Drawing on tried and true…

My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. But as a research company, we did lots of surveys for clients who wanted to use the survey data to build reports…

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. This isn’t a particularly bad or good development, but rather a natural evolution of the craft. Heck, Biztech.com…