20 Handy B2B Lead Generation Resources
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Here’s a great one from Trustmary.com showing the differences between B2B and B2C lead generation strategies: But not all of your online searches will yield helpful…
10 Examples of Awesome Landing Pages that Convert
To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well…
Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing
Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert. By creating and publishing your own content using proper SEO practices, you can cut down your advertising costs for good. SearchEngineJournal.com says:…
How to Conduct and Publish Industry Research
If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly how to do it. In the sections that follow, we will: Define industry research as…
The Importance of Offline Lead Generation
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give the impression that traditional lead generation methods are now passé. Leadgenera.com says - Essentially, all…
Lead Generation Metrics You Should Be Aware Of
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and…
4 Types of Content Creation (and How to Decide Which is For You)
Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. In fact, the overwhelming majority — 86% — of businesses currently outsource their…
Why AI-Generated Content Marketing Can’t Fully Replace Humans
Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives us access to devices, and “smart” household appliances. We even see AI-powered writing in action when Google (and the like) finish sentences…
10 Ways To Turn Visitors Into Customers
Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning your website into a profitable website. Quick Takeaways: Getting visitors on your site is a…
What is a Content Marketing Agency and Why Do You Need One?
Content marketing is one of the most powerful ways to build your brand and connect with customers online. But it’s also time consuming! If you aren’t sure how to optimize your content and your strategy, you risk dedicating a lot of time in exchange for mediocre results. In fact, SEMRush reports that only 19% of businesses felt their content marketing was “very successful” last year. Image Source: SEMRush This is…