Sales Content for Knowledge and Sales Performance Support

Sales Content for Knowledge and Sales Performance Support

by Jim Burns on May 16, 2018 in Content Marketing

This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Outside of onboarding, periodic training, and informal sharing, this is an area that is largely left up to individuals. […]

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7 Content Marketing ROI Templates and Tools

7 Content Marketing ROI Templates and Tools

by Michael Brenner on May 15, 2018 in Content Marketing

You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. This problem is, there’s no […]

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Content Hubs. Why You Need One and Where to Put It.

Content Hubs. Why You Need One and Where to Put It.

by Chris Eifert on May 15, 2018 in Content Marketing

Almost every marketer I’ve met of late is sold on content marketing and subsequently, they are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random […]

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What to Do When Great Content Falls Short of Your Content Goals

What to Do When Great Content Falls Short of Your Content Goals

by Michael Brenner on May 14, 2018 in Content Marketing

There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut. And, for every dollar spent, a content strategy generates three times as many leads as traditional marketing can. But, what do […]

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What Tools Should Be in My Martech Stack?

What Tools Should Be in My Martech Stack?

by Michael Brenner on May 8, 2018 in Content Marketing

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? […]

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6 Content Marketing Research Tools You’ll Love [Digital Marketing Growth Hacks – Book Excerpt]

6 Content Marketing Research Tools You’ll Love [Digital Marketing Growth Hacks – Book Excerpt]

by Michael Brenner on May 7, 2018 in Content Marketing

I’m super excited to announce the launch of my latest collaboration.  Digital Marketing Growth Hacks is a multi-author book with some amazing contributions from my good friends Ian Cleary, Dave Kerpen, Erik Qualman, Andrea Vahl, John Jantsch, Viveka von Rosen, Lon Safko, Martin Shervington, Emeric Ernoult, Brian Massey, Phylis Khare, Andrew Davis and Jamie Turner. In […]

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