5 Critical Tips for Making Your Content Marketing Strategy More Video Centric
by Manish Dudharejia on Jun 21, 2018 in Content Marketing
As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […]
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Marketing Mind: Understand Your Customers to Optimize Performance
by Angela Hausman on Jun 20, 2018 in Content Marketing
Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the […]
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Marketing 101: What Is Content Marketing?
by Michael Brenner on Jun 19, 2018 in Content Marketing
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]
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What Is Employee Activation?
by Michael Brenner on Jun 18, 2018 in Content Marketing
Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]
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New Approaches To Understand Customers Needed In A Digital Transformation World
by Tony Zambito on Jun 14, 2018 in Content Marketing
In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, […]
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5 Keys to Analytics: Improve Your ROI with Better Insights
by Angela Hausman on Jun 13, 2018 in Content Marketing
Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1. Deriving insights The #1 key […]
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