How to Create More Effective Content When Resources Are Thin

How to Create More Effective Content When Resources Are Thin

by Michael Brenner on Apr 23, 2018 in Content Marketing

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […]

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9 Costly Mistakes Businesses Make on LinkedIn

9 Costly Mistakes Businesses Make on LinkedIn

by Johanna Rivard on Apr 18, 2018 in Content Marketing

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]

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How to Use LinkedIn in Your B2B Content Marketing Strategy

How to Use LinkedIn in Your B2B Content Marketing Strategy

by Michael Brenner on Apr 16, 2018 in Content Marketing

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]

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Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

by Mark Schmukler on Apr 16, 2018 in Content Marketing

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]

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Why Pantone’s Color of the Year is Perfect for Marketing

Why Pantone’s Color of the Year is Perfect for Marketing

by Michael Brenner on Apr 11, 2018 in Content Marketing

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]

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How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

by Michael Brenner on Apr 10, 2018 in Content Marketing

Voluminous, mighty, and complex, data’s power lies in its ability to make marketing and sales efforts more focused. Businesses need this largess level of information to hone in on their customers’ individual needs, getting ever closer to the supreme goal of ultra-personalized marketing, and finally possessing the tools and knowledge to deliver a near flawless […]

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