How to Optimize Content Marketing for an Ecommerce Retail Brand
by Manish Dudharejia on Sep 18, 2018 in Content Marketing
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. Longer content posts have nine-times higher […]
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Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them
by Michael Brenner on Sep 17, 2018 in Content Marketing
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. Yet for all the work you’re doing, you may be your own worst enemy, making mistakes that are costing you leads. There are […]
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Making The Financial Case For Your Brand Marketing Plans
by Steve Olenski on Sep 17, 2018 in Content Marketing
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]
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Content Marketers Accessing the Wings of Motivation
by Deborah Anderson on Sep 13, 2018 in Content Marketing
There are many aspects of motivation that could be analyzed, discussed, dissected, applied, and then analyzed all over again. But, that could result in boredom, especially if you are more interested in getting something done… as a content marketer. So, let’s keep it relevant but simple, ok? Let’s get down to the nuts and bolts […]
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How Technology and Consumer Expectations Are Driving the Rise in Live Events
by Michael Brenner on Sep 11, 2018 in Content Marketing
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […]
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How Voice Search Is Impacting Content Marketing?
by Michael Brenner on Sep 10, 2018 in Content Marketing
Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]
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