Fresh Content Marketing Ideas for Your B2B Buyer’s Journey
by Mark Schmukler on Feb 21, 2019 in Content Marketing
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […]
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7 Super Effective Ways to Automate Content Marketing
by Michael Brenner on Feb 18, 2019 in Content Marketing
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]
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How Your Small Business Can Improve SEO With Content Marketing
by Patrick Foster on Feb 18, 2019 in Content Marketing
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and […]
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10 B2B Lead Generation Strategies for 2019
by Anna Eliot on Feb 13, 2019 in Content Marketing
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]
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8 Content Marketing Lessons from Google’s Customer Intent Study
by Michael Brenner on Feb 11, 2019 in Content Marketing
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]
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5 Things That Will Boost a Lackluster Content Marketing Strategy
by Tiffany Delmore on Feb 11, 2019 in Content Marketing
When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […]
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