Content Marketing

Before you get knee-deep into planning your digital marketing strategy, it’s important to think about what exactly your content marketing goals are. You can get into this in as much detail as you wish, but for most businesses, it all boils down to four main business goals: Reach Engagement Conversion Retention When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind. Also,…

One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated content, or EGC, is hot again. Why? Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too. This means they’re in…

How much do your customers and colleagues trust you? If you haven't thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right? We decided to compile some of…

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach…

The research is clear: In general, blogs post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a…

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget…

A company's website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company's solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn't you want it to be awesome? When someone arrives to your site, don't you want them to stay for a bit? How can…

Empathy with its characters is an essential ingredient of a successful film – or a successful venture of any kind, for that matter. One of Disney’s biggest hits, Frozen rose from certain disaster to become the highest-grossing animated film of all time. That is, until the sequel overtook it six years later. The behind-the-scene story was only one among a treasure chest of stories that inspired me to write my…

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from…

  Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive. Many tech companies…