Has Content Marketing Saturation Hit Your Industry?

By on February 24th, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I'm still amazed at the companies that still don't even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if…

9 Things That Can Dramatically Improve Site Accessibility

By on February 24th, 2021
site accessibility

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. \While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. The…

Where Do Case Studies Fit into Your Content Marketing Strategy?

By on February 23rd, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have…

Why Content is the #1 Ranking Factor and How to Maximize It

By on February 22nd, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute Great, but how do you even get to those end goals? For most brands, organic…

How to Get And Keep Your Audience’s Attention

By on February 18th, 2021
attention with content marketing

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience. Whether you sell healthcare solutions,…

What Technology Tools Do You Need for an Accessible Website?

By on February 18th, 2021

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience. There are compliance mandates for this as well, so it’s not optional. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g., dyslexia), behavioral disabilities, and…

Four Ways to Beat Out the Competition With Interactive Content

By on February 17th, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it's true: the market is…

Evergreen Content Smarts: How to Create (and Update) Timeless Blog Posts

By on February 16th, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies. When you make timeless blog posts a priority, you’ll…

Is It Really Possible to Create 10x Content Anymore? How?

By on February 15th, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that's 10 times better than the content ranking highest for a…

How to Integrate Your Unique Value Proposition into Your Content

By on February 10th, 2021
check marks the value prop

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. If your value proposition is doing its job…