Create B2B Content Your Audience Actually Wants to Read

By on April 21st, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that…

Blast the Competition with Consistency in Content Marketing

By on April 20th, 2021

Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month? It sure would be great if you never had to think about them. You wouldn’t even need to know they exist most of the time. That’s exactly the…

The B2B Startup Guide to SaaS Marketing

By on April 19th, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That's why SaaS companies win with content marketing. The results are measurable, and the costs are low. It's also why we use a SaaS-based model with our own content marketing. Small but steady investments can produce big gains, no matter how…

How to Make Hero-Villain Brand Stories Drive Conversions

By on April 13th, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the "no-nonsense" types that just don’t get why simply focusing on their products doesn’t sell as well as stories. So, they don’t buy it. It doesn’t make sense to them. (It's why I wrote Mean People Suck btw) “After all, my prospects know they…

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

By on April 12th, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use…

How Email Deliverability Affects Your Business

By on April 12th, 2021

Attention is a limited resource. People only have so much to give, and if your emails don't have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don't just need people opening your emails: you need them receiving, opening, reading, and finding value…

How to Use Content Marketing for Customer Retention

By on April 6th, 2021
business meeting with clients

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Providing real value…

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

By on April 5th, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn't provide you with the big picture. In developing or improving an SEO strategy, companies need to consider the differences between E-A-T vs. YMYL. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways E-A-T and YMYL are…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on April 4th, 2021

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service, you’ll…

How to Tailor Marketing Content to a Local Audience’s Needs

By on March 31st, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with…