8 Exciting Video Marketing Trends for 2022

By on September 22nd, 2021
video marketing trends 2022

If you're not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy. Image Source Businesses aren’t just guessing, either. They’re…

Is There Such A Thing As “Cheap” SEO?

By on September 22nd, 2021

Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we'll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of businesses are reported to be increasing their expenditures on SEO, PPC, content marketing, and social media. Another 64% plan to update…

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

By on September 21st, 2021
how to create landing pages

Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they’re sent after searching online for products and services they need. Marketers that know how to create landing pages that convert earn more…

Permission Marketing: Love it or Hate it?

By on September 20th, 2021

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. (I can hardly even use Instagram any more because…

The A to Z Guide to Content Marketing for Distributors

By on September 20th, 2021
content marketing for distributors

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working? If that's the case, good news: we’ve created a comprehensive A-Z guide…

Why Your Marketing Needs to be Data-Driven

By on September 15th, 2021
Why Your Marketing Needs to be Data-Driven

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy. Martech created an infographic that clearly shows us how marketing has…

100 Helpful Data Sources for Content Creation

By on September 14th, 2021
data sources for content

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to find reliable content data sources for the topics you’re covering. The search process can be time consuming, and when you do it as you go,…

What is Content Marketing, Really?

By on September 13th, 2021

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

The Ultimate Content Marketing Strategy Template

By on September 13th, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a…

What is a Creative Agency and When Do You Need One?

By on September 7th, 2021
creative agency

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.” Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. But really,…