Want More Customers? Solve Their Problems
by Michael Brenner on Nov 13, 2018 in Content Marketing
People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […]
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Transform Your Customer Success Journey and Accelerate Growth
by Brian Carroll on Nov 13, 2018 in Content Marketing
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]
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The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond
by Michael Brenner on Nov 12, 2018 in Content Marketing
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]
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Demystifying Tech Storytelling: No One Wants to Hear About Your Backend
by Bill Conn on Nov 8, 2018 in Content Marketing
You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […]
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How The Buyer’s Journey Is Becoming More Like a Quest
by Tony Zambito on Nov 7, 2018 in Content Marketing
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking […]
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The Evolution of Content Quality Criteria
by Jim Burns on Nov 7, 2018 in Content Marketing
For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams. When content quality criteria do exist it’s typically defined at the lowest level of quality maturity. Of course, […]
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