How to Create a Voice and Tone Brand Guide in 7 Steps
by Michael Brenner on Oct 22, 2018 in Content Marketing
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]
Read Full Post
Perfecting Your Digital Call-To-Action (With Examples!)
by Brooke B. Sellas on Oct 17, 2018 in Content Marketing
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […]
Read Full Post
Storytelling in the Age of the Connected Customer
by Dan Martin Matthew Briggs on Oct 17, 2018 in Content Marketing
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]
Read Full Post
Are You Using Influencers To Market Your Next Event?
by Michael Brenner on Oct 16, 2018 in Content Marketing
Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]
Read Full Post
How Well is Your Content Performing? (Industry Benchmark)
by Johanna Rivard on Oct 16, 2018 in Content Marketing
If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]
Read Full Post
Why B2B Marketers Should Shift to a Conversational Voice and How To Do It
by Michael Brenner on Oct 15, 2018 in Content Marketing
One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]
Read Full Post
