Content Marketing

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting…

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is a law of the universe. Where a lot of marketers fall short in developing a…

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands. But how can I make…

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. You even use visuals to break up your…

If you’re the founder of a new company, you need to make every dollar count during your first few years. Yet you know you need a solid website to attract all the right customers. You can’t afford to hire a single copywriter, let alone an entire content team. So, maybe you’ve wondered about outsourcing content creation to an agency like ours. Some of the questions we hear from our startup…

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars on…

With each passing year, trends fade and new ones submerge into the world. This especially holds true within the digital landscape as well. Not only is it a new year, but we have entered a whole new decade. Since then, we have witnessed a lot of hit and miss trends in the digital era. For the 6th consecutive year, Coastal Creative, a San Diego based printing company, has made promising…

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way…

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day, accounting for around 7 percent of the search engine’s total search queries. Research from Google shows that content is critical in the patient journey to researching and choosing a health facility. And, most patients start with general informational searches, rather than branded searches to find out…

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing 2 to 4 blog posts per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across…